EDO TeamJanuary 2, 2024< 1 min read

Who Won the Week? 1/2/24: Pop-Tarts Toasts Bowl Season, NFL Wins Xmas, and Temu's Return to TV

Who Won the Week makes its 2024 debut with a review of all the latest news at the intersection of sports media and TV advertising — including Pop-Tarts’ big bowl week and the NFL’s massive Christmas ratings.

On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) break down why Pop-Tarts’ sponsorship of a college football bowl game was a success — even before the brand’s viral post-game activation.

Plus, the NFL took a bite out of the NBA’s Christmas Day ratings, and online retailer Temu had a successful outing in its first TV ad airing since February 2023. All that and more, on this week’s Who Won the Week! 

Time stamps:

0:30 - NBA’s Xmas Day ratings fall 30% YoY, NFL’s grow 30%

2:36 - Pop-Tarts airs 6 of its 10 most effective 2023 ads during Pop-Tarts Bowl

6:15 - Online retailer Temu scores big in first TV ads since Feb. 2023

RELATED ARTICLES

Know What Works. Always.

Sign up for EDO's weekly newsletter to get the latest TV advertising insights straight to your inbox.