Contact Us

Top Ads
Women's March Madness

The Most Effective Ads in Every Category

See the spots that were most effective at driving consumer engagement in every industry, across the entire tournament, or sorted by round. In our rankings, the performance of each ad is indexed to the average category ad performance — an ad that is 40% more effective, for example, is that much more effective than its category average at driving consumer engagement during that round of the tournament.

Round: All
Category: All
Ad Duration: All
Rank
Ad Duration
1
JER_EGH Jersey Mike's Subs
15s
2
TAC_FRJ Taco Bell
30s
3
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
4
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
5
TAC_FRI Taco Bell
15s
6
HAR_JJJ Harry's
15s
7
TAC_FRD Taco Bell
15s
8
Free Refill :15 Starbucks
15s
9
Whopper Jr. Duo or Trio <> :15 Burger King
15s
10
GAT_AYX Gatorade
15s
11
New Asiago Bagel Stack :15 Panera Bread
15s
12
ORE_BNC Oreo
15s
13
Combo Your Way :15 Burger King
15s
14
The Baja Is Talking :15 Subway
15s
15
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
16
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
17
Iced Lavender Matcha - Ready :15 Starbucks
15s
18
No Matter What Kind of Teeth You've Got :15 Oral-B
15s
19
Because Options - $6.99 Big Crispy Fish Meal :15 Arby's
15s
20
Slam Dunk (March Madness Ready) :15 Wendy's
15s
21
GAT_AYV Gatorade
30s
22
TID_DCP Tide
15s
23
$7 Meal Deal :15 Dairy Queen
15s
24
MOU_DLJ Mountain Dew
15s
25
Super Fresh :15 Wendy's
15s
26
ORA_0WZ Oral-B
15s
27
Forgot To Moisturize? :15 Dove
15s
28
Jinx :15 Jersey Mike's Subs
15s
29
Five Reasons - $5 Meal Deals (McValue) :15 McDonald's
15s
30
Kickball - Do the Dew :15 Mountain Dew
15s
31
Buzzer Beater - $6.99 Any Footlong :15 Subway
15s
32
HAR_JJN Harry's
30s
33
Pick Up Game - Do the Dew :15 Mountain Dew
15s
34
COC_EHD Coca-Cola
30s
35
CER_BKE CeraVe
15s
36
Collateral Stains - Bus Stop :15 Tide
15s
37
RAO_0BU Rao's
15s
38
CAD_BZG Cadbury
15s
39
Dark Spot Revolution :15 La Roche-Posay
15s
40
Bye Bye Bucket :15 Swiffer
15s
41
OLD_GBD Old Spice
15s
42
CER_BHE CeraVe
15s
43
LIQ_0IA Liquid I.V.
15s
44
KIN_IPY Kinder
15s
45
Limitless Length - Sky High Mascara feat. Shay Mitchell, Ellie Bamber and RuPaul :15 Maybelline New York
15s
46
GIL_BRF Gillette
15s
47
Demand More :15 Garnier SkinActive
15s
48
RIT_0VD Ritz Crackers
15s
49
Revitalift Triple Power Moisturizer - Ask For More ft. Eva Longoria (Walmart) :15 L'Oreal Paris Skin Care
15s
50
KIN_IPH Kinder
15s
51
Paradise Big Deal Mascara feat. Cara Delevingne :15 L'Oreal Paris Cosmetics
15s
52
MAN_GYR Mando
30s
53
DEG_ACR Degree
15s
54
GAI_AWS Gain
15s
55
Have You Had Yours v2 :15 Hershey's
15s
56
POW_EEH Powerade
30s
57
That Kraft Feeling - Bear Hug :15 Kraft
15s
58
BOU_DCQ Bounce
15s
59
TID_CXC Tide
15s
60
DOU_BAQ Sonic Drive-In
15s
61
SHE_EXY Shea Moisture
30s
62
MAN_GZT Mando
30s
63
DEG_ABR Degree
15s
64
MAN_GYW Mando
15s
65
SHE_EXZ Shea Moisture
30s
66
DAW_ANA Dawn
15s
67
The Problem Isn't Your Machine Cascade
15s
68
RAO_0AO Rao's
15s
69
DOW_DFV Downy
15s
70
JOH_ESU Johnsonville
15s
71
SWI_BVU Swiffer
15s
72
MAN_HBX Mando
15s
73
NAT_EZYK Native
15s
74
DAW_AKX Dawn
15s
75
DOV_DIA Dove
30s
76
FEB_BMR Febreze
15s
77
PHI_AZQ Philadelphia
15s
78
JOH_EOY Johnsonville
30s
79
MAN_GYT Mando
15s
80
LIQ_0IC Liquid I.V.
30s
81
HEI_CFG Heinz
15s
82
QUE_GRD Quest Nutrition
15s
83
PIT_BIX Skull Shaver
30s
84
Grownups :15 OLIPOP
15s
85
Cheating :15 Quest Nutrition
15s
86
OLI_BUX OLIPOP
30s
87
QUE_GQT Quest Nutrition
15s
88
OLI_BWC OLIPOP
15s
1
HAR_JJJ Harry's
15s
2
GAT_AYX Gatorade
15s
3
ORE_BNC Oreo
15s
4
No Matter What Kind of Teeth You've Got :15 Oral-B
15s
5
GAT_AYV Gatorade
30s
6
TID_DCP Tide
15s
7
MOU_DLJ Mountain Dew
15s
8
ORA_0WZ Oral-B
15s
9
Forgot To Moisturize? :15 Dove
15s
10
Kickball - Do the Dew :15 Mountain Dew
15s
1
JER_EGH Jersey Mike's Subs
15s
2
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
3
New Asiago Bagel Stack :15 Panera Bread
15s
4
The Baja Is Talking :15 Subway
15s
5
Jinx :15 Jersey Mike's Subs
15s
6
Buzzer Beater - $6.99 Any Footlong :15 Subway
15s
1
TAC_FRJ Taco Bell
30s
2
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
3
TAC_FRI Taco Bell
15s
4
TAC_FRD Taco Bell
15s
5
Free Refill :15 Starbucks
15s
6
Whopper Jr. Duo or Trio <> :15 Burger King
15s
7
Combo Your Way :15 Burger King
15s
8
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
9
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
10
Iced Lavender Matcha - Ready :15 Starbucks
15s
Rank
Ad Duration
1
Slam Dunk (March Madness Ready) :15 Wendy's
15s
2
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
3
GAT_AYV Gatorade
30s
4
ORE_BNC Oreo
15s
5
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
6
Kickball - Do the Dew :15 Mountain Dew
15s
7
No Matter What Kind of Teeth You've Got :15 Oral-B
15s
8
GIL_BRF Gillette
15s
9
MOU_DLJ Mountain Dew
15s
10
RAO_0BU Rao's
15s
11
SHE_EXY Shea Moisture
30s
12
DAW_ANA Dawn
15s
13
The Problem Isn't Your Machine Cascade
15s
14
Combo Your Way :15 Burger King
15s
15
DEG_ABR Degree
15s
16
LIQ_0IC Liquid I.V.
30s
17
Grownups :15 OLIPOP
15s
18
Cheating :15 Quest Nutrition
15s
19
QUE_GQT Quest Nutrition
15s
1
GAT_AYV Gatorade
30s
2
ORE_BNC Oreo
15s
3
Kickball - Do the Dew :15 Mountain Dew
15s
4
No Matter What Kind of Teeth You've Got :15 Oral-B
15s
5
GIL_BRF Gillette
15s
6
MOU_DLJ Mountain Dew
15s
7
RAO_0BU Rao's
15s
8
SHE_EXY Shea Moisture
30s
9
DAW_ANA Dawn
15s
10
The Problem Isn't Your Machine Cascade
15s
1
Slam Dunk (March Madness Ready) :15 Wendy's
15s
2
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
3
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
4
Combo Your Way :15 Burger King
15s
Rank
Ad Duration
1
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
2
TAC_FRJ Taco Bell
30s
3
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
4
HAR_JJJ Harry's
15s
5
Whopper Jr. Duo or Trio <> :15 Burger King
15s
6
GAT_AYX Gatorade
15s
7
New Asiago Bagel Stack :15 Panera Bread
15s
8
Combo Your Way :15 Burger King
15s
9
Iced Lavender Matcha - Ready :15 Starbucks
15s
10
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
11
Dark Spot Revolution :15 La Roche-Posay
15s
12
Slam Dunk (March Madness Ready) :15 Wendy's
15s
13
ORE_BNC Oreo
15s
14
Because Options - $6.99 Big Crispy Fish Meal :15 Arby's
15s
15
GAT_AYV Gatorade
30s
16
TID_DCP Tide
15s
17
MOU_DLJ Mountain Dew
15s
18
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
19
Forgot To Moisturize? :15 Dove
15s
20
Five Reasons - $5 Meal Deals (McValue) :15 McDonald's
15s
21
ORA_0WZ Oral-B
15s
22
Super Fresh :15 Wendy's
15s
23
$7 Meal Deal :15 Dairy Queen
15s
24
HAR_JJN Harry's
30s
25
Pick Up Game - Do the Dew :15 Mountain Dew
15s
26
Collateral Stains - Bus Stop :15 Tide
15s
27
Kickball - Do the Dew :15 Mountain Dew
15s
28
COC_EHD Coca-Cola
30s
29
Bye Bye Bucket :15 Swiffer
15s
30
OLD_GBD Old Spice
15s
31
Limitless Length - Sky High Mascara feat. Shay Mitchell, Ellie Bamber and RuPaul :15 Maybelline New York
15s
32
KIN_IPH Kinder
15s
33
Demand More :15 Garnier SkinActive
15s
34
RIT_0VD Ritz Crackers
15s
35
LIQ_0IA Liquid I.V.
15s
36
KIN_IPY Kinder
15s
37
GIL_BRF Gillette
15s
38
MAN_GYR Mando
30s
39
GAI_AWS Gain
15s
40
That Kraft Feeling - Bear Hug :15 Kraft
15s
41
DEG_ABR Degree
15s
42
BOU_DCQ Bounce
15s
43
TID_CXC Tide
15s
44
DOU_BAQ Sonic Drive-In
15s
45
POW_EEH Powerade
30s
46
MAN_GZT Mando
30s
47
SHE_EXZ Shea Moisture
30s
48
MAN_GYW Mando
15s
49
DOW_DFV Downy
15s
50
JOH_ESU Johnsonville
15s
51
SWI_BVU Swiffer
15s
52
MAN_HBX Mando
15s
53
NAT_EZYK Native
15s
54
DAW_AKX Dawn
15s
55
FEB_BMR Febreze
15s
56
DOV_DIA Dove
30s
57
PHI_AZQ Philadelphia
15s
58
MAN_GYT Mando
15s
59
JOH_EOY Johnsonville
30s
60
LIQ_0IC Liquid I.V.
30s
61
HEI_CFG Heinz
15s
62
Revitalift Triple Power Moisturizer - Ask For More ft. Eva Longoria (Walmart) :15 L'Oreal Paris Skin Care
15s
63
QUE_GRD Quest Nutrition
15s
64
PIT_BIX Skull Shaver
30s
65
Grownups :15 OLIPOP
15s
66
Cheating :15 Quest Nutrition
15s
67
OLI_BUX OLIPOP
30s
68
QUE_GQT Quest Nutrition
15s
69
OLI_BWC OLIPOP
15s
1
HAR_JJJ Harry's
15s
2
GAT_AYX Gatorade
15s
3
Dark Spot Revolution :15 La Roche-Posay
15s
4
ORE_BNC Oreo
15s
5
GAT_AYV Gatorade
30s
6
TID_DCP Tide
15s
7
MOU_DLJ Mountain Dew
15s
8
Forgot To Moisturize? :15 Dove
15s
9
ORA_0WZ Oral-B
15s
10
HAR_JJN Harry's
30s
1
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
2
New Asiago Bagel Stack :15 Panera Bread
15s
1
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
2
TAC_FRJ Taco Bell
30s
3
Whopper Jr. Duo or Trio <> :15 Burger King
15s
4
Combo Your Way :15 Burger King
15s
5
Iced Lavender Matcha - Ready :15 Starbucks
15s
6
Greedy - $6.99 Big Crispy Fish Meal :15 Arby's
15s
7
Slam Dunk (March Madness Ready) :15 Wendy's
15s
8
Because Options - $6.99 Big Crispy Fish Meal :15 Arby's
15s
9
Head To - $6.99 Big Crispy Fish Meal :15 Arby's
15s
10
Five Reasons - $5 Meal Deals (McValue) :15 McDonald's
15s
Rank
Ad Duration
1
JER_EGH Jersey Mike's Subs
15s
2
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
3
TAC_FRI Taco Bell
15s
4
Combo Your Way :15 Burger King
15s
5
TAC_FRD Taco Bell
15s
6
Free Refill :15 Starbucks
15s
7
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
8
Whopper Jr. Duo or Trio <> :15 Burger King
15s
9
Revitalift Triple Power Moisturizer - Ask For More ft. Eva Longoria (Walmart) :15 L'Oreal Paris Skin Care
15s
10
New Asiago Bagel Stack :15 Panera Bread
15s
11
The Baja Is Talking :15 Subway
15s
12
$7 Meal Deal :15 Dairy Queen
15s
13
MOU_DLJ Mountain Dew
15s
14
GAT_AYV Gatorade
30s
15
COC_EHD Coca-Cola
30s
16
Super Fresh :15 Wendy's
15s
17
Jinx :15 Jersey Mike's Subs
15s
18
LIQ_0IA Liquid I.V.
15s
19
Forgot To Moisturize? :15 Dove
15s
20
Buzzer Beater - $6.99 Any Footlong :15 Subway
15s
21
CER_BKE CeraVe
15s
22
Five Reasons - $5 Meal Deals (McValue) :15 McDonald's
15s
23
Slam Dunk (March Madness Ready) :15 Wendy's
15s
24
CAD_BZG Cadbury
15s
25
Dark Spot Revolution :15 La Roche-Posay
15s
26
CER_BHE CeraVe
15s
27
DEG_ABR Degree
15s
28
Paradise Big Deal Mascara feat. Cara Delevingne :15 L'Oreal Paris Cosmetics
15s
29
DEG_ACR Degree
15s
30
KIN_IPH Kinder
15s
31
POW_EEH Powerade
30s
32
Have You Had Yours v2 :15 Hershey's
15s
33
SHE_EXY Shea Moisture
30s
34
Iced Lavender Matcha - Ready :15 Starbucks
15s
35
SHE_EXZ Shea Moisture
30s
36
RAO_0AO Rao's
15s
37
KIN_IPY Kinder
15s
38
JOH_EOY Johnsonville
30s
39
DOV_DIA Dove
30s
40
LIQ_0IC Liquid I.V.
30s
41
Grownups :15 OLIPOP
15s
42
Cheating :15 Quest Nutrition
15s
43
OLI_BUX OLIPOP
30s
44
QUE_GQT Quest Nutrition
15s
1
Revitalift Triple Power Moisturizer - Ask For More ft. Eva Longoria (Walmart) :15 L'Oreal Paris Skin Care
15s
2
MOU_DLJ Mountain Dew
15s
3
GAT_AYV Gatorade
30s
4
COC_EHD Coca-Cola
30s
5
LIQ_0IA Liquid I.V.
15s
6
Forgot To Moisturize? :15 Dove
15s
7
CER_BKE CeraVe
15s
8
CAD_BZG Cadbury
15s
9
Dark Spot Revolution :15 La Roche-Posay
15s
10
CER_BHE CeraVe
15s
1
JER_EGH Jersey Mike's Subs
15s
2
Day of Giving feat. Danny DeVito - Mar. 26 :30 Jersey Mike's Subs
30s
3
New Asiago Bagel Stack :15 Panera Bread
15s
4
The Baja Is Talking :15 Subway
15s
5
Jinx :15 Jersey Mike's Subs
15s
6
Buzzer Beater - $6.99 Any Footlong :15 Subway
15s
1
TAC_FRI Taco Bell
15s
2
Combo Your Way :15 Burger King
15s
3
TAC_FRD Taco Bell
15s
4
Free Refill :15 Starbucks
15s
5
Luxe - $5, $7, $9 Cravings Box :30 Taco Bell
30s
6
Whopper Jr. Duo or Trio <> :15 Burger King
15s
7
$7 Meal Deal :15 Dairy Queen
15s
8
Super Fresh :15 Wendy's
15s
9
Five Reasons - $5 Meal Deals (McValue) :15 McDonald's
15s
10
Slam Dunk (March Madness Ready) :15 Wendy's
15s

See the Top Ads of the Men’s Tournament 

Want to know which ads are lighting up the scoreboard in the men’s NCAA Tournament? We’ve got you covered.

SEE THE WINNERS

Surging Ad Effectiveness for Women’s Basketball
2022
2023
2024
Engagement Rate
200
150
100
50
0
Primetime Average
  1. 67
    78
    102
    Regular Season
  2. 78
    80
    116
    Tournament (Excluding Championship Game)
  3. 81
    96
    106
    Championship Game

Women’s tournament ad effectiveness is on the rise.

Last year’s final between South Carolina and Iowa was the most-watched women’s college basketball game ever, and ads during the NCAA Tournament were 18% more effective than the primetime average. That’s good for a 28% year-over-year uptick in ad effectiveness.

  • NCAA women’s basketball ad effectiveness has grown in each of the past three years — across the regular season, NCAA Tournament, and title game.
  • Ads during the 2024 NCAA Tournament (excluding the championship game) were 18% more effective than the primetime average — up 28% year-over-year.
  • Ads during the 2024 NCAA Tournament final were 14% more effective than they were in 2023, and 23% more effective than 2022.
GET MORE INSIGHTS

Cut Down the Nets with EDO

From the opening tip-off to the trophy presentation, EDO’s predictive outcomes deliver the insights you need to know what works at the NCAA Tournament and beyond. Sign up for a custom consultation to learn how you can optimize your next convergent TV media buy for the real consumer engagement behaviors that are most predictive of future sales.