The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear.
Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia, Hyundai, and State Farm are making waves with effective TV advertising.
All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy.
Time Stamps:
2:04 - NBA Finals ads deliver 40x the impact of an average primetime ad
4:10 - Taco Bell outperforms average NBA Finals advertiser by 66%
5:22 - State Farm outperforms average NBA Finals advertiser by 157%
6:00 - The Bear returns for its third season on Hulu
8:10 - Burger King ads during The Bear reruns on FX were 45% more effective than the average advertiser running during the program