Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption.
How are quick-serve restaurant (QSR) brands like Dairy Queen, Taco Bell, and KFC driving consumer engagement with MLB advertising? Could cricket become the new F1? And what’s the next big advertising event on the MLB calendar?
Get the answers to these questions and more on the new Who Won the Week!
Time Stamps:
0:56 - London Series ads outperform MLB average during both games
3:38 - MLB hosts special game June 20 at Negro Leagues ballpark in Birmingham, AL.
5:16 - QSR brands Taco Bell, Dairy Queen, and KFC drive results with MLB advertising
7:25 - T20 Cricket World Cup continues trend of international sports coming to the U.S.
11:28 - Streamers drive adoption of new sports with engaging reality series