We all know that live sports are the bedrock of modern TV advertising, but there’s plenty of other places brands can go to reach large, highly engaged audiences during live programming.
On our new episode of Who Won the Week, we dive into two of them: The Voice and Saturday Night Live. This week, EDO content peddler Aaron Taube is joined by our VP of Brand Partnerships Rebecca Sandidge to discuss why live, non-sports programs like these are so crucial to the modern media plan, and how brands like Poppi, T-Mobile, and L’Oréal are using these shows to drive the online consumer engagements that are most predictive of future sales.
All that and more, on this week’s Who Won the Week!
Time Stamps:
1:03 - Why SNL, The Voice, and other live, non-sports programs are crucial to the modern TV media plan
2:05 - Ads on SNL are 42% more likely to drive consumer engagement than the average broadcast ad
3:35 - L’Oréal skin care ads on SNL are 46% more effective than the average SNL advertiser
4:25 - T-Mobile wireless ads are 38% more effective than the average SNL advertiser
5:46 - The Voice is 40% more engaging than the average broadcast program
6:40 - Poppi ads on The Voice are 4x more engaging than the average Poppi ad