The annual TV Upfronts are in full swing, and Who Won the Week has all the latest news and analysis on the first day and a half of presentations.
In an episode recorded Tuesday afternoon, EDO VP of Brand Partnerships Rebecca Sandidge joins our Content Marketing Manager Aaron Taube to discuss how NBCUniversal, FOX, Amazon, and TelevisaUnivision made their pitches to advertisers in the Big Apple.
Aaron and Rebecca discuss…
- Amazon’s potent combination of fresh content and big data
- FOX’s winning mentality and the addition of Tom Brady to the broadcast booth
- NBCU’s 360-degree ability to help advertisers capitalize on major cultural events across platforms
- Univision’s unique appeal with Latino audiences
All that and more, on this week’s Who Won the Week!
Time Stamps:
1:09 - Amazon Upfront- Exciting content announcements and the power of technology and data
4:41 - Fox Upfront- Sports and news giant touts "winning" ways
7:06 - NBCUniversal Upfront- The upcoming Olympics and culturally relevant legacy programming with modern advancements
9:12 - TelevisaUnivision Upfront- The soccer streaming leader and the importance of their audience