Get out your dancing shoes — it’s Who Won the Week’s March Madness preview episode!
EDO Media Analyst Matt Ulrich is joined once again by VP of Brand Partnerships Rebecca Sandidge for a look ahead at how brands will look to turn NCAA Tournament intrigue into powerful ad engagement.
This week, our two experts discuss the growing popularity of the women’s tournament, Caitlin Clark’s star power as a State Farm spokesperson, and how restaurant brands like Buffalo Wild Wings and Papa John’s are gearing up to attract hungry basketball fans.
All that and more, on our new Who Won the Week!
Time Stamps:
0:25 - Rebecca’s beloved Tar Heels fall to N.C. State in men’s ACC Tournament final
1:50 - Restaurant brands gear up for The Big Dance
2:45 - Buffalo Wild Wings’ new honey garlic wings ad outperforms brand’s average by 15%
4:35 - Papa John’s Shaq-a-Roni ad outperforms average NCAA women’s hoops ad by 68%
7:20 - Ads during the 2023 NCAA women’s final were 18% more effective year-over-year — visit edo.com/womens-sports for more info
8:10 - Caitlin Clark moves the needle for brands, both on the court and during the ad breaks