“Who Won the Week?” is back in action after a thrilling (and controversial!) weekend of college football championship games.
In the latest episode of EDO’s weekly sports media and TV advertising roundup, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) break down the weekend’s top ads and sound off on how the expansion of the College Football Playoff will impact the sports TV landscape in 2024.
Plus, Amazon’s inaugural Black Friday NFL game might have pulled a smaller audience than expected, but our outcomes data has plenty of good news for The Everything Store and its advertising partners. And you won’t want to miss Matt’s attempt to stump Mike in an ~engaging~ game of TV sports ad trivia.
All that and more on this week’s Who Won the Week!
Time stamps:
(0:17) - Amazon’s Black Friday NFL game posts powerful ad engagement despite disappointing rating
(4:40) - Most-watched Pac-12 title game highlights college football’s conference championship weekend
(5:48) - Matt and Mike theorize the impact of next year’s 12-team College Football Playoff
(7:02) - Matt quizzes Mike on this weekend’s top ads