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Can brands really expect to receive $1.3 MILLION in media value can from a 30 second ad during Amazon’s inaugural Black Friday NFL game? And can this year’s Thanksgiving NFL games (FOX, CBS, NBC) match the audience of last year’s Giants-Cowboys blockbuster on FOX?
EDO Media Analyst Matt Ulrich and Next in Media’s Michael Shields answer these burning questions — and then deliver what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.
This week’s sports media and TV advertising insights.