Who Won the Week makes its 2024 debut with a review of all the latest news at the intersection of sports media and TV advertising — including Pop-Tarts’ big bowl week and the NFL’s massive Christmas ratings.
On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) break down why Pop-Tarts’ sponsorship of a college football bowl game was a success — even before the brand’s viral post-game activation.
Plus, the NFL took a bite out of the NBA’s Christmas Day ratings, and online retailer Temu had a successful outing in its first TV ad airing since February 2023. All that and more, on this week’s Who Won the Week!
Time stamps:
0:30 - NBA’s Xmas Day ratings fall 30% YoY, NFL’s grow 30%
2:36 - Pop-Tarts airs 6 of its 10 most effective 2023 ads during Pop-Tarts Bowl
6:15 - Online retailer Temu scores big in first TV ads since Feb. 2023