Program (Network), % higher Search Engagement than average Broadcast Primetime Program
The Bachelorette (ABC), 39% higher Search Engagement
Beat Shazam (FOX), 37% higher Search Engagement
Brooklyn Nine-Nine (NBC), 25% higher Search Engagement
The Ultimate Surfer (ABC), 23% higher Search Engagement
Bachelor in Paradise (ABC), 17% higher Search Engagement
The Wall (NBC), 17% higher Search Engagement
Riverdale (CW), 16% higher Search Engagement
A Million Little Things (ABC), 15% higher Search Engagement
Fantasy Island (FOX), 14% higher Search Engagement
America’s Got Talent (NBC), 14% higher Search Engagement
Read as: a viewer on ABC’s The Bachelorette was 39% more likely to engage with brands being advertised versus the average primetime broadcast program, based on Search Engagement, EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Data in perspective:
For a second year in a row, The Bachelorette on ABC sweeps the top ranking for the summer’s most engaging primetime broadcast program.
Two other ABC reality shows, The Ultimate Surfer and Bachelor in Paradise, were also among the top 10 most engaging programs.
Three game shows appeared in the top 10, with Beat Shazam on FOX taking second place.
While ABC and NBC dominated this summer’s primetime programming, Riverdale on CW made an appearance on the ranking with its season 5 debut in August.