August 30, 20211 min read

Top 10 Most Engaging Summer Broadcast Primetime Programs

Program (Network), % higher Search Engagement than average Broadcast Primetime Program

The Bachelorette (ABC), 39% higher Search Engagement

Beat Shazam (FOX), 37% higher Search Engagement

Brooklyn Nine-Nine (NBC), 25% higher Search Engagement

The Ultimate Surfer (ABC), 23% higher Search Engagement

Bachelor in Paradise (ABC), 17% higher Search Engagement

The Wall (NBC), 17% higher Search Engagement

Riverdale (CW), 16% higher Search Engagement

A Million Little Things (ABC), 15% higher Search Engagement

Fantasy Island (FOX), 14% higher Search Engagement

America’s Got Talent (NBC), 14% higher Search Engagement

Read as: a viewer on ABC’s The Bachelorette was 39% more likely to engage with brands being advertised versus the average primetime broadcast program, based on Search Engagement, EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.

Data in perspective:

  • For a second year in a row, The Bachelorette on ABC sweeps the top ranking for the summer’s most engaging primetime broadcast program. 

  • Two other ABC reality shows, The Ultimate Surfer and Bachelor in Paradise, were also among the top 10 most engaging programs. 

  • Three game shows appeared in the top 10, with Beat Shazam on FOX taking second place. 

  • While ABC and NBC dominated this summer’s primetime programming, Riverdale on CW made an appearance on the ranking with its season 5 debut in August.

Learn more about EDO.

RELATED CONTENT

Know What Works. Always.

Sign up for EDO's weekly newsletter to get the latest TV advertising insights straight to your inbox.