Steve Siskind, former marketing executive at Paramount Pictures and 20th Century Fox, joins EDO as General Manager, Studio Analytics. Siskind will spearhead EDO’s strategic partnerships with movie studios and streaming services, delivering the real-time data and insights they need to make timely, high-stakes decisions on how to best market their latest releases
Siskind has experience marketing some of the biggest box office franchises of the past two decades, including Transformers, Iron Man, Mission Impossible, and Shrek in addition to Best Picture-nominated Oscar films including Up in the Air, Wolf of Wall Street, Selma, and The Big Short. The seasoned exec brings his vast knowledge in streaming and theatrical models, market strategy, creative optimization, and advertising effectiveness to EDO. Siskind will help ensure EDO’s studio clients have the guidance and insights needed in an increasingly competitive and evolving entertainment landscape.
“We’re lucky to have one of the movie industry’s sharpest and most respected marketing minds in Steve leading our studio analytics business,” said Kevin Krim, EDO President & CEO. “Steve’s experience will reinforce our core strength in entertainment, working alongside industry leader Derek McLay and the rest of our great team and delivering our studio clients a continued edge by unlocking real-time intelligence with our predictive outcomes platform.”
“I am thrilled to join the amazing EDO team that Kevin has assembled,” said Siskind. “I am passionate about the intersection of creativity and placement. The chance to help clients measure and optimize campaigns aligns perfectly with my own personal mission to ensure that content is fully served.”
“Steve brings valuable media savvy to the job. I’m excited to work with him in his new role as EDO continues to advance the all-important measurement of media effectiveness,” added Josh Goldstine, President of Worldwide Marketing, Warner Bros.
Following an $80 million strategic growth investment from Shamrock Capital in April, EDO has ramped up its hiring of industry talent with backgrounds at top companies like P&G, Oracle, Interpublic Group, Activision, Xandr and more.
Founded in 2015 by Edward Norton and Dr. Daniel Nadler with the aim to bring pioneering data science to media, entertainment, and advertising, today EDO has offices in New York City, Los Angeles, and San Francisco and counts Warner Bros., NBCUniversal, Amazon Studios, Sony Pictures, Paramount, Discovery, Fox, CBS, Univision, Subway, Royal Caribbean, New Balance, Nissan, SoFi, TaylorMade, Kia, Hyundai, Toyota, and Patron among its client base.
Say hi to Steve on LinkedIn, and find out more about EDO’s solutions for movie marketers to better understand what’s working with in-flight TV ad campaigns.