Program (Network), % higher Search Engagement than average Spanish-language primetime program
¿Quién es la máscara? (Univision), 15% higher Search Engagement
Hercai: amor y venganza (Telemundo), 13% higher Search Engagement
Más allá de la duda (Discovery en Espanol), 11% higher Search Engagement
Intriga en el lago Erie (Discovery en Espanol), 11% higher Search Engagement
Las verdaderas mujeres asesinas (Discovery en Espanol), 10% higher Search Engagement
Instinto diabólico (Discovery en Espanol), 10% higher Search Engagement
Si nos dejan (Univision), 9% higher Search Engagement
Enamorándonos (UniMas), 7% higher Search Engagement
Expedición X (Discovery en Espanol), 6% higher Search Engagement
La desalmada (Univision), 5% higher Search Engagement
Read as: a viewer on Univision’s ¿Quién es la máscara? was 15% more likely to engage with brands being advertised versus the average primetime Spanish-language program based on Search Engagement, EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Data in perspective:
The theme of this summer’s top ten primetime Spanish-language TV list is drama and mystery.
The most engaging shows were a mix of genres, including reality, soap opera, crime drama, and supernatural documentary.
Discovery en Espanol had five of the top 10 programs, with Más allá de la duda generating the highest Search Engagement.
Telemundo’s Turkish soap opera Hercai: amor y venganza was a hit this summer since its debut in June. It will continue to air throughout fall 2021.