Top 7 Most Engaging Debut Ads From NFL Week 1 Primetime Games

Brand, Creative, Search Engagement* 

1. Chevrolet, First-Ever ZR2 – Reveal, 295 Search Engagement** 
2. FTX, FTX. You in?, 231 Search Engagement
3. Hulu, Flipping, 118 Search Engagement 
4. SoFi, Move Your Money, 71 Search Engagement
5. Subway, Freshly-Baked Fragrance of #Bready, 53 Search Engagement
6. USAA, Member Number – Gronk, 50 Search Engagement
7. Burger King, Keep it Real Meals – Cornell Haynes Jr., 50 Search Engagement

Other Engaging Ads From NFL Week 1 Primetime Games***

• Sleep Number, Game-Changing Sleep for Dak Prescott, 153 Search Engagement

• Arby’s, Comfort Sandwich, 70 Search Engagement

• Applesbee’s, Get all “Fancy Like”, 132 Search Engagement

• DirecTV, Wonder feat. Serena Williams, 48 Search Engagement

• Lexus, NX 350h – The Asphalt Stage, 47 Search Engagement

• DraftKings, Martin “Automatica” Gramatica, 38 Search Engagement

*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing. 

**New creative defined as a spot that debuted in the past 30 days. 

***NFL Week 1 primetime games include Tampa Bay Buccaneers vs. Dallas Cowboys, NBC, Sept. 9; Los Angeles Rams vs. Chicago Bears, NBC, Sept. 12; and Las Vegas Raiders vs. Baltimore Ravens, ABC/ESPN, Sept. 13.

Read as: approximately 295,000 incremental online searches for Chevrolet were generated by the First-Ever ZR2 – Reveal airing during its NFL Week 1 Primetime debut.

For more NFL advertising insights, read NFL Kickoff in Review: Brady, Crypto, Autos Win the Night.