Ads are most effective when they align properly with the content they’re embedded in — any marketer worth their salt knows this, but that alignment hasn’t always been achievable in CTV. That’s why we’ve partnered with Wurl to combine EDO’s extensive data resources with Wurl’s sophisticated, AI-driven emotional analytics in a way that will empower buyers to measure and optimize advertising against new genres and emotions.
In a recent webinar hosted by Ad Age, EDO’s Head of Business Development and Strategy Charlie Weiss discussed this important work with friends at Wurl, Monks, and Mindshare. Throughout, the panelists dove deep on game-changing new developments that enable marketers and publishers alike to unlock the power of emotional resonance to drive higher Convergent TV results.
During the webinar, Charlie discussed critical considerations such as consumer context, the power of AI to optimize emotional resonance, and how that kind of optimization can improve results throughout the marketing funnel. Many marketers have struggled with the limitations of last-touch attribution on CTV, which is still a key channel. We’re proud to provide data-rich solutions for those looking for a clearer path to performance, no matter the KPIs you have in mind.