Top 10 Most Engaging Fall Broadcast Primetime Programs

Program (Network), % higher Search Engagement than average Broadcast Primetime Program

1. Chicago Fire (NBC), 30.1% higher Search Engagement
2. NCIS (CBS), 24.8% higher Search Engagement
3. Bachelor in Paradise (ABC), 23.1% higher Search Engagement
4. The Voice (NBC), 20.7% higher Search Engagement
5. Alter Ego (FOX), 18.0% higher Search Engagement
6. The Bachelorette (ABC), 17.8% higher Search Engagement
7. Family Guy (FOX), 17.8% higher Search Engagement
8. Chicago P.D. (NBC), 16.4% higher Search Engagement
9. The Great North (FOX), 16.0% higher Search Engagement
10. The Resident (FOX), 15.5% higher Search Engagement

*data reflects September 20-October 31, 2021 time frame

Read as: a viewer of NBC’s Chicago Fire was 30.1% more likely to engage with brands being advertised versus the average primetime broadcast program, based on Search Engagement, EDO’s proprietary measure of the increase in search activity for a brand or product in the minutes immediately following a TV ad airing.

To learn more about EDO’s data and insights, contact us today.