September 27, 2021< 1 min read

Top 10 Most Engaging Cable Primetime Networks

For 28-day period of August 30 to September 26, 2021

Network, % higher Search Engagement* than average cable primetime network

  1. NFL Network, 29% higher Search Engagement
  2. TLC, 24% higher Search Engagement
  3. ESPN, 23% higher Search Engagement
  4. WE TV, 22% higher Search Engagement
  5. HGTV, 20% higher Search Engagement
  6. TNT, 18% higher Search Engagement
  7. FX, 18% higher Search Engagement
  8. AMC, 17% higher Search Engagement
  9. BRAVO, 17% higher Search Engagement
  10. MLB Network, 15% higher Search Engagement

*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing. 

Read as: a viewer on NFL Network was 29% more likely to engage with brands being advertised versus the average cable network

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