For 28-day period of August 30 to September 26, 2021
Network, % higher Search Engagement* than average cable primetime network
- NFL Network, 29% higher Search Engagement
- TLC, 24% higher Search Engagement
- ESPN, 23% higher Search Engagement
- WE TV, 22% higher Search Engagement
- HGTV, 20% higher Search Engagement
- TNT, 18% higher Search Engagement
- FX, 18% higher Search Engagement
- AMC, 17% higher Search Engagement
- BRAVO, 17% higher Search Engagement
- MLB Network, 15% higher Search Engagement
*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Read as: a viewer on NFL Network was 29% more likely to engage with brands being advertised versus the average cable network