Brand, Creative (click to watch), Search Engagement*
- Tiffany & Company, ABOUT LOVE, 77 Search Engagement
As covered in our recent blog post about the NFL’s opening night, NFL Kickoff in Review: Brady, Crypto, Autos Win the Night, stars drive search. In the case of the Emmy’s, it was the powerhouse duo of husband-wife Jay-Z and Beyonce who drove their Tiffany ad to the top of our list during Sunday night’s broadcast.
- Kia, Movement that Inspires – Writer, 56 Search Engagement
- Kia, Movement that Inspires – Writer, 43 Search Engagement
Kia owned the night with six of the 10 most engaging ads. Their Movement that Inspires – Writer ad proved to be the automaker’s most engaging creative not once, but twice, as its two airings took the second and third spots on our list. For any fellow writers out there, it also showed sometimes a drive is all it takes to cure writer’s block.
- Kia, 73rd Emmy Awards, 40 Search Engagement
- Gap, Helena Howard, 25 Search Engagement
The Gap’s new campaign, “culture shakers” pays homage to the 1990s with a combination of nostalgia and modern culture. During the Emmy’s, it was the clothing manufacturer’s ad featuring actress Helena Howard wearing plaid which represented this combination. The approach resonated with the viewing, and searching, audience not once, but twice (also listed at No. 9).
- Kia, 2022 Carnival MPV – Even More, 22 Search Engagement
- Kia, 2022 Telluride Nightfall Edition – Take the Leap, 17 Search Engagement
- HBO Max, New on HBO Max, 15 Search Engagement
The WarnerMedia-owned streaming platform’s ad earned the No. 8 spot on our list. To see which streaming platforms have been running the most national ads, visit our new Ad EnGage public dashboard. You can also see which brands are running the most TV ads across a variety of other industries, including restaurants, insurance, auto, financial services, and pharmaceutical.
- Gap, Helena Howard, 12 Search Engagement
- Kia, 2022 Sorento – The Bear & The Eagle, 7 Search Engagement
*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Read as: approximately 77,000 incremental online searches for Tiffany & Company were generated by the ABOUT LOVE airing during the 2021 Emmy Awards on CBS.
Note: ranking excludes ads for streaming movies, streaming shows, television shows, and theatrical movies.