Reports & Whitepapers

Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.

Dive deep on how leading Body & Skin Care brands drove searches and website visits across linear and streaming TV.

Discover how top brands like M&Ms, Pepsi, Gatorade, and more are driving results during the 2024 NFL season.

Travel brands have invested heavily in NFL advertising this season, with total spend up 20% year-over-year. But which have
been most effective at turning this spend into the consumer engagements most predictive of future sales? 

Diabetes pharmaceutical brands like Ozempic, Mounjaro, and Dexcom are becoming major players in convergent TV advertising. But which advertisers have been most successful at moving consumers closer to purchase?

DMA targeting is the fastest and most effective way for marketers to improve streaming ROI and scale their campaigns. Learn more in our whitepaper.

Discover how top brands like Ford, Toyota, Chevrolet, and more are accelerating consumer engagement during the 2024 NFL season.

Restaurant advertisers are cooking up big results during this year’s NFL season, and EDO has the details. 

EDO's report highlights the categories, brands, and creatives that effectively engage essential Hispanic audiences.

This whitepaper is designed to help marketers answer the questions that are limiting the effectiveness and growth of streaming TV advertising.

Learn more about the power of Engaged Impressions - a new metric that measures TV ad impact to maximize return on investment.

Department Store brands advertised heavily across Convergent TV, but which ones moved consumers closer to purchase?

Don’t make your next media buy without reviewing the X’s and O’s. Download EDO's latest TV Outcomes report. 

EDO analyzed every national TV ad that ran during the 2023-24 NFL season to uncover what really works in NFL TV advertising. 

In our new report, we take a look at how advertisers drove key predictive outcomes like brand searches and website visits across linear and streaming TV. 

Women’s sports are growing in popularity, and TV advertisers are reaping the benefits — if they know where to place their media buys.

EDO’s 3 V’s is a new framework for TV creative management and planning that applies data-driven decision science to help you get the absolute most out of your media buy.

EDO's latest research details why Share of Search should be a key metric in brands' measurement tool belts.

EDO has released a report highlighting trends in ad volume and engagement across key categories influenced by end-of-year holidays, as well as ad performance across live sports and TV network specials in Q4 '22.

EDO analyzed every Convergent TV ad that ran during 2023’s Big Game. Download EDO's Super Bowl TV Outcomes report to get the inside scoop on who came out on top last year.

EDO analyzed every Convergent TV ad that ran during linear and streaming 2022-23 NFL programming. 

No PII? No problem! Our latest white paper dives deep into game-changing approaches with innovative methods like syndicated data and microcohorting and how they can make a real impact.

This white paper will illustrate how TV can be an effective test & learn platform for brands.

This whitepaper shows brands how to leverage in-flight linear TV optimization — powered by syndicated TV ad measurement — for smarter cuts that don’t sacrifice media performance. 

EDO’s latest whitepaper proves that brands can achieve 5-20% ROI improvements over a campaign duration — driving more from their creative portfolio — using a new decision science approach to creative optimization.

How can your brand curate the perfect creative rotation based on individual TV networks and programs? EDO's latest white paper has the answers.