EDO provides advertisers with the tools to incorporate an outcome-based approach into the upfront planning process through our Search Engagement performance metrics, which measure actual consumer behavior in response to Linear TV ads.
Our Non-Luxury Automotive TV Advertising Performance Insights Reports for 2022 Upfront Planning provides a sample of the data EDO delivers to help guide advertisers’ upfront investment decisions.
The report includes insights about:
1. Top Non-Luxury Auto brands ranked by national TV ad spend and impressions.
2. The top-performing shows and networks across broadcast and cable for Non-Luxury Auto ad effectiveness.
3. The best live sports and awards programs for Non-Luxury Auto TV ad effectiveness.
4. How EDO’s Non-Luxury Auto data can validate and maximize 2022 Linear TV upfront investment strategies.