As the challenges of 2020 altered the lives of millions of people, it was more important than ever for marketers to understand changes in consumer behavior in response to advertising – especially to accurately analyze TV ad effectiveness.
EDO measures this consumer response through Search Engagement – the increase in search activity for a brand following a TV ad airing. Search Engagement gives marketers a real-time view of TV ad performance based on consumer behavior.
In our 2020 TV Advertising Insights report, you can:
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See how consumer TV ad engagement changed over the course of 2020
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View the top-performing shows and networks for TV ad effectiveness in 2020
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Learn what creative and messaging strategies drove engagement for TV advertisers in 2020
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Read our experts’ predictions for TV advertising in 2021