Top 10 Categories By Share of Search during 2021 NFL Season

Overview of the categories that have generated the most Search Engagement from their ads relative to other categories during the NFL season thus far

Category, % Share of Search

1. Entertainment, 36% Share of Search
2. Restaurants, 18% Share of Search
3. Automotive, 16% Share of Search
4. Internet and Telecom, 6% Share of Search
5. Consumer Electronics, 5% Share of Search
6. Insurance, 4% Share of Search
7. Retail, 3% Share of Search
8. Food and Beverage, 3% Share of Search
9. Financial Services, 2% Share of Search
10. Gambling, 2% Share of Search

*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing. 

Read as: the Entertainment category has generated 36% share of Search Engagement from ads during 2021 NFL games thus far.

To learn more about EDO’s data and insights, contact us today. For more NFL-related insights, also read:

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• Top 10 Most Engaging Ads From SNF: Tom Brady’s Return to New England

• Top 7 Most Engaging Debut Ads From NFL Week 1 Primetime Games