Overview of the categories that have generated the most Search Engagement from their ads relative to other categories during the NFL season thus far
Category, % Share of Search
- Entertainment, 36% Share of Search
- Restaurants, 18% Share of Search
- Automotive, 16% Share of Search
- Internet and Telecom, 6% Share of Search
- Consumer Electronics, 5% Share of Search
- Insurance, 4% Share of Search
- Retail, 3% Share of Search
- Food and Beverage, 3% Share of Search
- Financial Services, 2% Share of Search
- Gambling, 2% Share of Search
*Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Read as: the Entertainment category has generated 36% share of Search Engagement from ads during 2021 NFL games thus far.
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