TV Advertisers Need to Rethink Plans as Live Sports Return: Kevin Krim & AdExchanger

After 4+ months off-air due to COVID-19, major sports leagues are finally returning to TV and fans are tuning in. EDO’s CEO & President Kevin Krim spoke with AdExchanger about how TV advertisers will need to rethink their approach to live sports this fall given the overlapping seasons and continued uncertainty.

Highlights:

  • If major live sports continue to play safely, they will be more heavily watched and more valuable than before

  • The two most powerful live sports on TV – the NFL and college football – will find themselves in unfamiliar territory this year. This will be the first time viewers will be faced with an overlap of so many different leagues and their playoffs

  • These unprecedented circumstances will force brands to be creative and thoughtful with their revised media plans

Read the full article here.