EDO’s 2021 TV Advertising Insights Report

Though the television and advertising industries will remember 2021 as the year of Convergent TV, the reach and influence of Linear TV remain unmatched, especially when it comes to live sports and events.

EDO’s 2021 TV Advertising Insights Report analyzes 16.7 million national TV airings across 120 networks to share with you what worked in Linear TV advertising and advertising-based video on demand (AVOD) channels in 2021.

The report offers a thorough view of the 2021 TV advertising landscape, including:

  • Why reports of Linear TV’s decline in 2021 have been exaggerated

  • Top-performing shows and networks for TV ad effectiveness

  • Best live sports and awards programs for TV ad effectiveness

  • Top and emerging advertisers on Linear TV

  • Creative and messaging strategies that drove engagement for TV advertisers

  • Our experts’ predictions for TV advertising