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Top NFL Ads 2025-26

Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.

See the top ads

The NFL is convergent TV's crown jewel. During the 2024-25 NFL regular season, ads were 19% more effective than the primetime average, with TV advertisers generating measurable outcomes across linear and streaming matchups. 
0 EST. SPEND
0 EST. IMPRESSIONS
0 MORE EFFECTIVE VS. PRIMETIME

Automotive

Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.

Rank
Impressions
Peak
Change
The difference from previous week’s rank to this week.
1
MIL_FTJ Miller Lite
116MM
1
2
BUD_DTK Bud Light
8MM
2
3
BUD_DTE Bud Light
22MM
3
4
MIL_FVS Miller Lite
219MM
1
5
Twisted Tea Hard Iced Tea Original Twisted Tea
6MM
5
6
BUD_DTH Bud Light
8MM
5
7
Michelob Ultra Zero Michelob Ultra
69MM
6
8
Michelob Ultra Superior Light Beer Michelob Ultra
8MM
8
9
BUD_DTB Bud Light
544MM
7
10
BUD_DRX Bud Light
463MM
8
1
Steak Lover by Ella Langley - Sapphire Reserve Chase Bank
22MM
1
2
Cattle Concert by Ella Langley - Sapphire Reserve Chase Bank
25MM
2
3
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
17MM
2
4
Nothing Like Platinum American Express
231MM
3
5
Burger by David Chang - Sapphire Reserve Chase Bank
18MM
3
6
Franklin by Ben Stiller - Sapphire Reserve Chase Bank
10MM
6
7
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor American Express
72MM
6
8
Venture X - Traveling ft. Jennifer Garner Capital One
79MM
7
9
Venture X - Once Upon a Farm (Airport Lounge) Capital One
49MM
9
10
Cafe Spotting Capital One
58MM
8
1
Smirnoff No. 21 Vodka Smirnoff
10MM
1
2
On The Rocks Cocktails Espresso Martini On The Rocks Cocktails
11MM
2
3
Smooth Jameson
76MM
2
4
Whiskey Desire Crown Royal
187MM
2
5
Innovation ft. Ben Schwartz Fireball Whisky
92MM
4
6
Meet Julia Jameson
78MM
6
1
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
1
2
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson Lucid Motors Inc
16MM
2
3
Palisade Hybrid - Welcome to More (Throw Mud Around) Hyundai
47MM
3
4
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer) Acura
895K
4
5
Palisade Hybrid - Welcome to More Hyundai
169MM
5
6
Palisade Hybrid - Welcome to More (Keep Everyone Comfy) Hyundai
25MM
6
7
Palisade Hybrid - Welcome to More (Celebrity Driver) Hyundai
15MM
7
8
ADX - Match Your Energy Acura
22MM
7
9
Ford F-150 Ford
4MM
8
10
2026 bZ4X - Dentist #10 (NFL Sponsor) Toyota
25MM
6
1
Support Group Inspire
25MM
1
2
GilletteLabs with Exfoliating Bar Razor Gillette
22MM
1
3
GilletteLabs with Exfoliating Bar Razor Gillette
8MM
3
4
Long Night Inspire
16MM
2
5
New Oreo Puffs Oreo
23MM
3
6
Crazy feat. Tony Hawk Liquid Death
16MM
4
7
Reese's Oreo Cup Reese's
15MM
7
8
GilletteLabs with Exfoliating Bar Razor Gillette
16MM
7
9
Lavazza Italian Roast Lavazza
22MM
9
10
GilletteLabs NFL Official Licensed Razor Collection Gillette
15MM
9
1
NEF_0BT Neffy
22MM
1
2
NyQuil Intense Flu Multi-Symptom NyQuil
20MM
2
3
Sinex Saline Sinex
22MM
1
4
NyQuil Intense Flu Multi-Symptom NyQuil
34MM
4
5
Number One Doctor Recommended Tylenol
31MM
1
6
Walgreens Flu Shot Walgreens
30MM
6
1
Special-Edition Gold Sauce - Snack Wrap McDonald's
10MM
1
2
Cantina Chicken Menu Taco Bell
8MM
2
3
Value Is Back on the Menu McDonald's
131MM
1
4
Value Is Back on the Menu - Big Mac McDonald's
117MM
1
5
The Colonel Lived So We Could Chicken - Wings & Wedges KFC
124MM
4
6
Special-Edition Gold Sauce V2 McDonald's
38MM
6
7
Monopoly Gold Edition McDonald's
166MM
5
8
Decades - Y2K Faves Taco Bell
219MM
7
9
Popeyes $6 Big Box Popeyes Louisiana Kitchen
21MM
9
10
The Colonel Lived So We Could Chicken - Origins KFC
29MM
9
1
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton T-Mobile Wireless
16MM
1
2
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now) T-Mobile Wireless
20MM
2
3
Now the Best Network ft. Marcello Hernandez T-Mobile Wireless
16MM
2
4
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
90MM
3
5
Ain't Our First Rodeo AT&T Wireless
15MM
5
New
6
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One) Verizon Wireless
15MM
5
-1
7
Go Grande ft. Zoe Saldana (iPhone 17 Pro) T-Mobile Wireless
188MM
6
-1
8
Now the Best Network ft. Billy Bob Thornton T-Mobile Wireless
141MM
7
-1
9
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro) T-Mobile Wireless
235MM
8
-1
10
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One) Verizon Wireless
16MM
9
-1
1
Josh Allen - MVP Knows MVP - Invest 3K SoFi
16MM
1
2
Josh Allen - MVP Knows MVP (Invest 3K) SoFi
41MM
2
3
Josh Allen - Fantasy Draft (Plus 3k) SoFi
23MM
3
4
Justin Herbert - Generational Support SoFi
10MM
2
5
The Talk Navy Federal Credit Union
18MM
3
6
Plates Apple
15MM
6
7
Josh Allen - Weight Room APY SoFi
22MM
7
8
NER_BTK NerdWallet
30MM
8
+2
9
Josh Allen - Fantasy Draft (4.50% APY) SoFi
51MM
6
New
10
Thinking Things Over Navy Federal Credit Union
53MM
9
-1
1
Wore This USAA
16MM
1
2
Play by Play NFL endcard ft. Rob Gronkowski USAA
23MM
2
3
Grandma Knows USAA
60MM
1
4
Rings-I-Pronounce USAA
19MM
4
5
Smart Play NFL endcard ft. Rob Gronkowski USAA
26MM
1
6
Trainor ft. Patrick Mahomes, Meghan Trainor State Farm
43MM
2
7
Play by Play NFL endcard ft. Rob Gronkowski USAA
16MM
7
8
Dog Park - Pet Insurance Progressive Insurance
55MM
8
9
Rings-I-Pronounce NFL Endcard USAA
84MM
8
10
AFL_AAY Aflac
45MM
10
1
Universal Hotels & Resorts Universal Parks & Resorts
30MM
1
2
Premium Economy Seat ft Penelope Cruz Emirates Airlines
57MM
1
3
SOU_VKX Southwest Airlines
83MM
3
4
Rules ft Nick Saban - No Showers VRBO
42MM
3
5
SOU_VKW Southwest Airlines
42MM
2
6
Little Hands: 50% Off Voyage Fare Disney Cruise Line
57MM
5
7
Host ft Nick Saban VRBO
41MM
7
8
Stay Grounded Airbnb
55MM
7
9
CAR_AHKY Carnival Cruise Line
16MM
8
+1
10
California Chill - Now Sailing Royal Caribbean Cruises
60MM
9
-1

Last Updated: October 26, 2025