Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
MIL_FTJ
Miller Lite
|
+119%
|
127MM
|
1
|
|
|
2
|
|
Mark of a Fighter - Culinary Services
Modelo
|
+61%
|
16MM
|
2
|
|
|
3
|
|
BUD_DRX
Bud Light
|
+6%
|
343MM
|
2
|
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+309%
|
22MM
|
1
|
|
|
2
|
|
Nothing Like Platinum
American Express
|
+218%
|
16MM
|
2
|
New
|
|
3
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+124%
|
17MM
|
2
|
-1
|
|
4
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+86%
|
18MM
|
3
|
-1
|
|
5
|
|
Movie Theater ft Samuel L. Jackson
Capital One
|
+36%
|
22MM
|
4
|
-1
|
|
6
|
|
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor
American Express
|
+31%
|
72MM
|
5
|
-1
|
|
7
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+18%
|
16MM
|
6
|
-1
|
|
1
|
|
Smirnoff No. 21 Vodka
Smirnoff
|
+90%
|
10MM
|
1
|
|
|
2
|
|
Whiskey Desire
Crown Royal
|
+39%
|
57MM
|
1
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+949%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Compromise Nothing ft. Timothée Chalamet
Lucid Motors Inc
|
+445%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+436%
|
22MM
|
3
|
|
|
4
|
|
Acura ADX
Acura
|
+329%
|
895K
|
4
|
|
|
5
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+289%
|
78MM
|
5
|
|
|
6
|
|
ADX - Match Your Energy
Acura
|
+167%
|
22MM
|
6
|
|
|
7
|
|
All in, All Season - Football
Toyota
|
+155%
|
22MM
|
7
|
|
|
8
|
|
Feel Something
Lexus
|
+145%
|
16MM
|
8
|
New
|
|
9
|
|
Speech ft Eli Manning & Brock Purdy (PFLAG Sponsor)
Toyota
|
+139%
|
18MM
|
8
|
-1
|
|
10
|
|
Palisade Hybrid - Welcome to More (Absurd Obstacles)
Hyundai
|
+66%
|
40MM
|
9
|
-1
|
|
1
|
|
Gillette Labs with Exfoliating Bar Razor
Gillette
|
+1338%
|
22MM
|
1
|
|
|
2
|
|
Gillette Labs with Exfoliating Bar Razor
Gillette
|
+368%
|
16MM
|
2
|
|
|
3
|
|
Peanut Inside Me
M&M's
|
+324%
|
8MM
|
3
|
|
|
4
|
|
Old Spice NFL Collection
Old Spice
|
+280%
|
43MM
|
2
|
|
|
5
|
|
CHO_EMK
Chomps
|
+177%
|
18MM
|
5
|
|
|
6
|
|
RED_HCC
Red Bull
|
+133%
|
58MM
|
4
|
|
|
7
|
|
Smell So Good They Ask
Dove
|
+119%
|
16MM
|
5
|
|
|
8
|
|
Protects You Everywhere feat. Marshawn Lynch
Dove
|
+70%
|
16MM
|
7
|
|
|
9
|
|
GAT_BBD
Gatorade
|
+42%
|
22MM
|
9
|
|
|
10
|
|
Gillette Labs with Exfoliating Bar Razor
Gillette
|
+24%
|
10MM
|
10
|
New
|
|
1
|
|
Joint Pain Mom - Caplets & Liquid Gel
Aleve
|
+176%
|
15MM
|
1
|
|
|
2
|
|
Allegra 24 Hour
Allegra
|
+42%
|
15MM
|
2
|
|
|
1
|
|
Value Is Back on the Menu
McDonald's
|
+256%
|
68MM
|
1
|
|
|
2
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+190%
|
54MM
|
2
|
|
|
3
|
|
Value Is Back on the Menu - McMuffin
McDonald's
|
+142%
|
48MM
|
2
|
|
|
4
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+136%
|
10MM
|
4
|
|
|
5
|
|
Decades - Y2K Faves
Taco Bell
|
+111%
|
46MM
|
5
|
+5
|
|
6
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+96%
|
55MM
|
5
|
-1
|
|
7
|
|
Cantina Chicken Bowl ft. Davanate Adams (Revised Endcard - $0 Delivery Fee)
Taco Bell
|
+95%
|
21MM
|
6
|
-1
|
|
8
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+94%
|
38MM
|
7
|
-1
|
|
9
|
|
Decades - Y2K Faves
Taco Bell
|
+67%
|
18MM
|
8
|
-1
|
|
10
|
|
The Colonel Lived So We Could Chicken - Origins
KFC
|
+58%
|
29MM
|
9
|
-1
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+427%
|
16MM
|
1
|
|
|
2
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+260%
|
18MM
|
2
|
|
|
3
|
|
Now the Best Network ft. Marcello Hernandez
T-Mobile Wireless
|
+225%
|
16MM
|
2
|
|
|
4
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+129%
|
68MM
|
3
|
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+38%
|
118MM
|
4
|
|
|
6
|
|
Bigfoot Selfie (iPhone 16 Pro)
Verizon Wireless
|
+6%
|
16MM
|
6
|
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+480%
|
16MM
|
1
|
|
|
2
|
|
Justin Herbert - Generational Support
SoFi
|
+257%
|
10MM
|
2
|
|
|
3
|
|
The Talk
Navy Federal Credit Union
|
+192%
|
18MM
|
3
|
|
|
4
|
|
Josh Allen - Generational Ambitions
SoFi
|
+163%
|
22MM
|
1
|
|
|
5
|
|
Thinking Things Over
Navy Federal Credit Union
|
+89%
|
39MM
|
2
|
|
|
6
|
|
Justin Herbert - Generational Support
SoFi
|
+80%
|
16MM
|
3
|
|
|
1
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+395%
|
26MM
|
1
|
|
|
2
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+316%
|
16MM
|
2
|
New
|
|
3
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+221%
|
22MM
|
2
|
-1
|
|
4
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+219%
|
115MM
|
3
|
-1
|
|
5
|
|
Talking Head ft. Ryan Fitzpatrick
State Farm
|
+198%
|
69MM
|
4
|
-1
|
|
6
|
|
Salute to Service: Military Exercise' ft, Lane Johnson
USAA
|
+126%
|
22MM
|
5
|
-1
|
|
7
|
|
Captain ft. Aidan Hutchinson
State Farm
|
+77%
|
44MM
|
6
|
-1
|
|
8
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+74%
|
36MM
|
7
|
-1
|
|
9
|
|
Play by Play ft. Rob Gronkowski
USAA
|
+69%
|
36MM
|
8
|
-1
|
|
10
|
|
Captain ft. Aidan Hutchinson
State Farm
|
+57%
|
120MM
|
6
|
|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+458%
|
22MM
|
1
|
|
|
2
|
|
A Believer
Royal Caribbean Cruises
|
+283%
|
3MM
|
2
|
|
|
3
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+250%
|
17MM
|
3
|
|
|
4
|
|
Only One vs. Believer
Royal Caribbean Cruises
|
+57%
|
147MM
|
4
|
|
|
5
|
|
CAR_AHKY
Carnival Cruise Line
|
+52%
|
16MM
|
5
|
|
|
6
|
|
Choose From 20 Brands - Enjoy Scenery
IHG Hotels & Resorts
|
+50%
|
16MM
|
6
|
|
|
7
|
|
Stay Grounded
Airbnb
|
+46%
|
16MM
|
7
|
|
|
8
|
|
Courtyard by Marriott ft. Travis Kelce
Marriott
|
+15%
|
18MM
|
8
|
+1
|
|
9
|
|
Big on Weekend
Royal Caribbean Cruises
|
+7%
|
75MM
|
8
|
-1
|
|
10
|
|
Everything for Everyone ft. Shaq
Carnival Cruise Line
|
+2%
|
34MM
|
10
|
New
|
Dig Deeper
Adweek: NFL Ads Are Huge — Especially on Streaming
Know What Works on the Gridiron with EDO's NFL TV Outcomes Report
Sales Attribution Doesn't Work in TV. Here's The Measurement That Does.
Context is King: Creative Strategy for a Streaming-First World
See the Top Ads of H1 2025 — Across All Major Categories
