Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Palm Tree Christmas
Corona
|
+201%
|
134MM
|
1
|
+1
|
|
2
|
|
Where's the Beer Guy?
Bud Light
|
+182%
|
31MM
|
1
|
-1
|
|
3
|
|
STE_EWN
Stella Artois
|
+164%
|
143MM
|
2
|
|
|
4
|
|
MIL_FTJ
Miller Lite
|
+148%
|
116MM
|
3
|
|
|
5
|
|
Pacifico Clara
Pacifico Brewery
|
+107%
|
2MM
|
5
|
|
|
6
|
|
MIL_FVS
Miller Lite
|
+85%
|
350MM
|
5
|
|
|
7
|
|
Michelob Ultra Zero
Michelob Ultra
|
+76%
|
207MM
|
5
|
|
|
8
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+58%
|
8MM
|
7
|
|
|
9
|
|
Working On A Sunday feat. Peyton Manning
Bud Light
|
+26%
|
1054MM
|
8
|
|
|
10
|
|
Omaha!! feat. Peyton Manning
Bud Light
|
+15%
|
475MM
|
9
|
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+363%
|
22MM
|
1
|
+1
|
|
2
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+306%
|
84MM
|
2
|
+1
|
|
3
|
|
Greased Lightnin' ft. John Travolta
Capital One
|
+284%
|
114MM
|
3
|
+1
|
|
4
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+226%
|
25MM
|
3
|
+1
|
|
5
|
|
Ella's Nashville
Chase Bank
|
+175%
|
69MM
|
1
|
-4
|
|
6
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+144%
|
17MM
|
5
|
|
|
7
|
|
The Stranger by Ben Stiller - Sapphire Reserve
Chase Bank
|
+127%
|
13MM
|
6
|
|
|
8
|
|
Staycation by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+126%
|
15MM
|
8
|
|
|
9
|
|
Nothing Like Platinum
American Express
|
+124%
|
353MM
|
7
|
|
|
10
|
|
The Proposal by The Foster Sisters - Sapphire Reserve
Chase Bank
|
+85%
|
52MM
|
8
|
|
|
1
|
|
White Russian
Cutwater Spirits
|
+264%
|
99MM
|
1
|
|
|
2
|
|
Game Day (NFL Sponsor)
Smirnoff
|
+62%
|
10MM
|
1
|
|
|
3
|
|
CRO_EFG
Crown Royal
|
+53%
|
263MM
|
3
|
|
|
4
|
|
Secrets of Black Barrel
Jameson
|
+13%
|
45MM
|
3
|
|
|
5
|
|
Whiskey Desire
Crown Royal
|
+10%
|
131MM
|
5
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1350%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+636%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+501%
|
47MM
|
2
|
|
|
4
|
|
Season of New Traditions SE (0.9% APR/$750 Bonus Cash Sorento, Sportage, & Telluride Offers)
Kia
|
+483%
|
595K
|
4
|
|
|
5
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+480%
|
895K
|
4
|
|
|
6
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+371%
|
169MM
|
5
|
+1
|
|
7
|
|
2025 Black Friday SE - The Holidays Are Here
BMW
|
+330%
|
567K
|
6
|
+1
|
|
8
|
|
Look Closely ($319/36 Months)
Ford
|
+267%
|
4MM
|
7
|
+1
|
|
9
|
|
Dear Friday (2025 Tacoma Double Cab SR5 $269/36 mo KBB Best Buy; Tundra 2.99% APR KBB Best Resale)
Toyota
|
+215%
|
1MM
|
9
|
+1
|
|
10
|
|
Palisade Hybrid - Welcome to More (Absurd Obstacles)
Hyundai
|
+207%
|
117MM
|
9
|
New
|
|
1
|
|
Spam Korean BBQ Flavored
Spam
|
+2164%
|
12MM
|
1
|
|
|
2
|
|
Pepsi Prebiotic Cola
Pepsi
|
+2140%
|
16MM
|
2
|
|
|
3
|
|
Support Group
Inspire
|
+1507%
|
25MM
|
2
|
|
|
4
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1271%
|
22MM
|
3
|
|
|
5
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1075%
|
8MM
|
4
|
|
|
6
|
|
Long Night
Inspire
|
+585%
|
16MM
|
5
|
|
|
7
|
|
New Oreo Puffs
Oreo
|
+524%
|
23MM
|
6
|
|
|
8
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+518%
|
16MM
|
7
|
|
|
9
|
|
Reese's Oreo Cup
Reese's
|
+440%
|
15MM
|
8
|
|
|
10
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+344%
|
16MM
|
9
|
|
|
1
|
|
NEF_0CF
Neffy
|
+437%
|
31MM
|
1
|
|
|
2
|
|
NEF_0BT
Neffy
|
+113%
|
22MM
|
2
|
|
|
3
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+107%
|
20MM
|
2
|
|
|
4
|
|
Vicks VapoStick
Vicks
|
+89%
|
8MM
|
4
|
|
|
5
|
|
Walgreens Flu Shot
Walgreens
|
+84%
|
42MM
|
5
|
|
|
6
|
|
Sinex Saline
Sinex
|
+26%
|
30MM
|
4
|
|
|
7
|
|
Number One Doctor Recommended
Tylenol
|
+23%
|
244MM
|
2
|
|
|
8
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+9%
|
63MM
|
6
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+281%
|
23MM
|
1
|
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+192%
|
10MM
|
1
|
|
|
3
|
|
Value Is Back on the Menu
McDonald's
|
+162%
|
131MM
|
2
|
|
|
4
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+157%
|
117MM
|
1
|
|
|
5
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+142%
|
38MM
|
5
|
|
|
6
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+139%
|
297MM
|
5
|
|
|
7
|
|
Real Fans Present Nuggets - Family Car Trip
Chick-fil-A
|
+131%
|
13MM
|
7
|
|
|
8
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+126%
|
196MM
|
5
|
|
|
9
|
|
Cantina Chicken Menu
Taco Bell
|
+117%
|
19MM
|
7
|
+1
|
|
10
|
|
Steak Nuggets - Never Before
Arby's
|
+107%
|
41MM
|
10
|
New
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+445%
|
16MM
|
1
|
|
|
2
|
|
Elf-Care ft. Melissa McCarthy (4 Samsung Galaxy S25+, $25 per Line. LTO)
Verizon Wireless
|
+273%
|
1MM
|
2
|
New
|
|
3
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+257%
|
20MM
|
2
|
-1
|
|
4
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+236%
|
16MM
|
3
|
-1
|
|
5
|
|
Things Change ft. Billy Bob Thornton
T-Mobile Wireless
|
+206%
|
48MM
|
4
|
-1
|
|
6
|
|
Ain't Our First Rodeo (Scoreboard)
AT&T Wireless
|
+183%
|
166MM
|
5
|
-1
|
|
7
|
|
Elf ft. Kevin Hart (iPhone 17 Pro, iPad, Apple Watch)
Verizon Wireless
|
+137%
|
18MM
|
6
|
-1
|
|
8
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+126%
|
90MM
|
7
|
-1
|
|
9
|
|
Ain't Our First Rodeo (Newspaper Dog)
AT&T Wireless
|
+106%
|
27MM
|
8
|
-1
|
|
10
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+78%
|
15MM
|
8
|
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+640%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+580%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+421%
|
23MM
|
3
|
|
|
4
|
|
Josh Allen - C&S - Plus 4.3% APY
SoFi
|
+418%
|
20MM
|
4
|
|
|
5
|
|
Josh Allen - MVP Knows MVP - Invest 1K
SoFi
|
+294%
|
38MM
|
4
|
|
|
6
|
|
The Talk
Navy Federal Credit Union
|
+277%
|
18MM
|
5
|
|
|
7
|
|
Plates
Apple
|
+228%
|
15MM
|
6
|
|
|
8
|
|
Josh Allen - Weight Room APY
SoFi
|
+208%
|
22MM
|
7
|
|
|
9
|
|
NER_BTK
NerdWallet
|
+149%
|
60MM
|
8
|
|
|
10
|
|
Josh Allen - MVP Knows MVP - Plus APY
SoFi
|
+141%
|
10MM
|
9
|
|
|
1
|
|
Wore This
USAA
|
+752%
|
40MM
|
1
|
|
|
2
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+544%
|
23MM
|
2
|
|
|
3
|
|
Grandma Knows
USAA
|
+541%
|
127MM
|
2
|
|
|
4
|
|
Grandma Knows
USAA
|
+503%
|
54MM
|
4
|
|
|
5
|
|
Wore This
USAA
|
+379%
|
99MM
|
5
|
|
|
6
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+303%
|
26MM
|
5
|
|
|
7
|
|
Salute to Service - Bootcamps
USAA
|
+268%
|
16MM
|
6
|
|
|
8
|
|
Salute to Service: K9s For Warriors ft. Ronnie Stanley
USAA
|
+249%
|
26MM
|
8
|
|
|
9
|
|
NFL Salute to Service: Fighter Jets
USAA
|
+223%
|
42MM
|
8
|
|
|
10
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+223%
|
43MM
|
9
|
|
|
1
|
|
It's A New Dawn - Scenic Opening V2
Universal Parks & Resorts
|
+519%
|
71MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+449%
|
57MM
|
1
|
|
|
3
|
|
EMI_ALC
Emirates Airlines
|
+255%
|
51MM
|
3
|
|
|
4
|
|
Say Hello
Celebrity Cruises
|
+223%
|
14MM
|
4
|
|
|
5
|
|
SOU_VKX
Southwest Airlines
|
+206%
|
83MM
|
4
|
|
|
6
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+189%
|
42MM
|
5
|
|
|
7
|
|
HAR_JEZ
Hard Rock Hotels & Casino
|
+185%
|
1MM
|
6
|
|
|
8
|
|
SOU_VKW
Southwest Airlines
|
+166%
|
42MM
|
7
|
+1
|
|
9
|
|
Nothing Comes Close V3 (Black Friday Event)
Celebrity Cruises
|
+142%
|
23MM
|
8
|
+1
|
|
10
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+136%
|
66MM
|
9
|
New
|
Last Updated: December 18, 2025
Dig Deeper
Adweek: NFL Ads Are Huge — Especially on Streaming
Know What Works on the Gridiron with EDO's NFL TV Outcomes Report
Sales Attribution Doesn't Work in TV. Here's The Measurement That Does.
Context is King: Creative Strategy for a Streaming-First World
See the Top Ads of H1 2025 — Across All Major Categories
