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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+1463%
|
55MM
|
1
|
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun (English Captions)
Volkswagen
|
+1012%
|
24MM
|
2
|
|
|
3
|
|
2024 Signature Event - Snow Mode ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+579%
|
201K
|
1
|
|
|
4
|
|
2024 Hummer EV - Push the Button (Hummer 2X 0% APR for 60 months)
GMC
|
+536%
|
30MM
|
2
|
|
|
5
|
|
2024 Black Friday - Dear Ski Trip ($479/mo 2024 Grand Highlander XLE AWD)
Toyota
|
+418%
|
2MM
|
3
|
|
|
6
|
|
2024 Signature Event - Details Make the Holidays ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+370%
|
100K
|
4
|
|
|
7
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+307%
|
445MM
|
5
|
|
|
8
|
|
QX80 - Too This, Too That
Infiniti
|
+256%
|
12MM
|
7
|
|
|
9
|
|
2025 K4 - You Can't Look Away
Kia
|
+189%
|
116MM
|
8
|
|
|
10
|
|
GMC Sierra
GMC
|
+173%
|
2MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Chicken Sandwich Wars: Tender Battle
KFC
|
+911%
|
2MM
|
1
|
|
|
2
|
|
Man Could Use a Hand
Taco Bell
|
+398%
|
14MM
|
1
|
|
|
3
|
|
A Change We Can Appreciate (Cajun Style Turkey)
Popeyes Louisiana Kitchen
|
+237%
|
113MM
|
3
|
|
|
4
|
|
Taste of KFC Deals: $10 Tuesdays
KFC
|
+206%
|
36MM
|
3
|
|
|
5
|
|
Taco Bell Crispy Chicken Nuggets
Taco Bell
|
+153%
|
21MM
|
5
|
|
|
6
|
|
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia
Chick-fil-A
|
+137%
|
16MM
|
4
|
|
|
7
|
|
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders
KFC
|
+118%
|
105MM
|
5
|
|
|
8
|
|
Krabby Patty Kollaboration
Wendy's
|
+109%
|
17MM
|
6
|
|
|
9
|
|
Can I Please Have a Chicken Big Mac?
McDonald's
|
+100%
|
73MM
|
8
|
|
|
10
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+92%
|
174MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Game Time
Twisted Tea
|
+433%
|
5MM
|
1
|
|
|
2
|
|
Palm Tree Christmas
Corona
|
+297%
|
262MM
|
2
|
|
|
3
|
|
Bring the Flavor
Modelo
|
+229%
|
214MM
|
2
|
|
|
4
|
|
Bring the Flavor - Fresa
Modelo
|
+204%
|
133MM
|
3
|
|
|
5
|
|
Wrong Commercial
Bud Light
|
+75%
|
54MM
|
5
|
|
|
6
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+63%
|
197MM
|
5
|
|
|
7
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+57%
|
845K
|
6
|
|
|
8
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+32%
|
137MM
|
5
|
|
|
9
|
|
Wrong Commercial
Bud Light
|
+20%
|
312MM
|
9
|
|
|
10
|
|
Mark of a Fighter - Mechanics
Modelo
|
+18%
|
352MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Introducing Eroxon - FDA-Cleared Gel
Eroxon
|
+1327%
|
103MM
|
1
|
|
|
2
|
|
The Future of Soda Is Now
Poppi
|
+1072%
|
14MM
|
1
|
|
|
3
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+799%
|
42MM
|
2
|
|
|
4
|
|
We Will Rock You - Gladiator II
Pepsi
|
+747%
|
24MM
|
3
|
|
|
5
|
|
My Bologna Has a First Name (SingToPay.com)
Oscar Mayer
|
+702%
|
37MM
|
5
|
|
|
6
|
|
DOV-00G
Dove
|
+610%
|
24MM
|
6
|
|
|
7
|
|
Pepsi Zero Sugar
Pepsi
|
+548%
|
1MM
|
6
|
|
|
8
|
|
La Dolce Vita ft Steve Carell, John Krasinski
Lavazza
|
+348%
|
17MM
|
7
|
|
|
9
|
|
London - I Want Choo (Macy's) V2
Jimmy Choo
|
+287%
|
21MM
|
9
|
+1
|
|
10
|
|
When Greatness Calls ft. Aaron Judge (Black Friday )
Ralph Lauren
|
+261%
|
14MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+323%
|
25MM
|
1
|
|
|
2
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+288%
|
20MM
|
1
|
|
|
3
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+238%
|
184MM
|
3
|
+1
|
|
4
|
|
US Open - Sports Fan - Platinum Card
American Express
|
+203%
|
44MM
|
3
|
-1
|
|
5
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+140%
|
106MM
|
3
|
|
|
6
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+122%
|
153MM
|
5
|
|
|
7
|
|
Father & Son Business - Business Platinum
American Express
|
+84%
|
81MM
|
6
|
|
|
8
|
|
Cafe Spotting
Capital One
|
+81%
|
68MM
|
7
|
|
|
9
|
|
Venture X - Travel
Capital One
|
+72%
|
248MM
|
8
|
|
|
10
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+46%
|
42MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+451%
|
20MM
|
1
|
|
|
2
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+393%
|
232K
|
1
|
|
|
3
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+185%
|
330MM
|
3
|
+1
|
|
4
|
|
Any Day Can Be Payday (MyPay) <<2>>
Chime Bank
|
+158%
|
70MM
|
3
|
-1
|
|
5
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+157%
|
60MM
|
4
|
|
|
6
|
|
Justin Herbert - Generational Support
SoFi
|
+99%
|
124MM
|
6
|
|
|
7
|
|
Tax Break Up
Intuit TurboTax
|
+78%
|
221MM
|
6
|
|
|
8
|
|
Justin Herbert - Childhood Dream
SoFi
|
+71%
|
129MM
|
7
|
|
|
9
|
|
Ryan Miller's Voice
Fidelity Investments
|
+66%
|
10MM
|
9
|
|
|
10
|
|
Customer Surveys
Ally Bank
|
+58%
|
24MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Fairest Calls
GEICO
|
+494%
|
106MM
|
1
|
|
|
2
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+473%
|
316MM
|
1
|
|
|
3
|
|
Salute to Service Moment - Pregame Military Flyover
USAA
|
+426%
|
17MM
|
3
|
+1
|
|
4
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+404%
|
63MM
|
3
|
-1
|
|
5
|
|
Salute to Service Moment - Dusty Brubaker and Micah Parsons
USAA
|
+388%
|
17MM
|
5
|
|
|
6
|
|
Salute to Service
USAA
|
+384%
|
14MM
|
6
|
|
|
7
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+330%
|
244MM
|
5
|
|
|
8
|
|
Traveling feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+284%
|
43MM
|
8
|
|
|
9
|
|
Hall of Bundles
State Farm
|
+272%
|
56MM
|
8
|
+1
|
|
10
|
|
Family Photos feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+263%
|
20MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
The Royal Rig (NFLPA)
Crown Royal
|
+320%
|
176MM
|
1
|
|
|
2
|
|
Jameson Black Barrel
Jameson
|
+268%
|
104K
|
1
|
|
|
3
|
|
The Crown Royal Rig
Crown Royal
|
+106%
|
73MM
|
3
|
|
|
4
|
|
Johnnie Walker x Squid Game 2
Johnnie Walker
|
+64%
|
24MM
|
4
|
|
|
5
|
|
We Do Game Days Sweepstakes ft Anthony Anderson
Smirnoff
|
+23%
|
18MM
|
3
|
|
|
6
|
|
We Do Game Days ft Anthony Anderson
Smirnoff
|
+20%
|
162MM
|
4
|
|
|
7
|
|
Jameson Black Barrel
Jameson
|
+8%
|
11MM
|
7
|
|
|
8
|
|
Crown Royal Deluxe
Crown Royal
|
+1%
|
124MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Nervive Nerve Relief
Nervive
|
+643%
|
16MM
|
1
|
|
|
2
|
|
Really Need to Sleep
ZzzQuil
|
+268%
|
17MM
|
2
|
|
|
3
|
|
Nervive Nerve Relief
Nervive
|
+255%
|
9MM
|
3
|
|
|
4
|
|
VapoCool - Vaporize That Cold
NyQuil
|
+38%
|
138MM
|
3
|
|
|
5
|
|
Vicks VapoStick
Vicks
|
+32%
|
84MM
|
4
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+620%
|
61MM
|
1
|
|
|
2
|
|
Girls Trip
Airbnb
|
+197%
|
48MM
|
2
|
|
|
3
|
|
We Came To Play
Disney Cruise Line
|
+156%
|
12MM
|
2
|
|
|
4
|
|
Kid Sized
Airbnb
|
+148%
|
168MM
|
3
|
|
|
5
|
|
Totally Free
VRBO
|
+146%
|
31MM
|
3
|
|
|
6
|
|
Where Magic Meets The Sea
Disney Cruise Line
|
+141%
|
23MM
|
6
|
|
|
7
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+89%
|
17MM
|
7
|
|
|
8
|
|
Host ft Nick Saban
VRBO
|
+89%
|
283MM
|
7
|
|
|
9
|
|
Rules ft Nick Saban
VRBO
|
+43%
|
160MM
|
2
|
+1
|
|
10
|
|
VRB_AFO
VRBO
|
+40%
|
64MM
|
10
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Super Bowl 2025 - Verizon Fan Fest
Verizon Wireless
|
+1603%
|
26MM
|
1
|
New
|
|
2
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1403%
|
872K
|
1
|
-1
|
|
3
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+174%
|
77MM
|
2
|
-1
|
|
4
|
|
Holiday - Any Phone, Any Condition (LTO. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value)
Verizon Wireless
|
+108%
|
36MM
|
3
|
-1
|
|
5
|
|
Holidays - Any Phone, Any Condition - Pogo Stick (Last Chance. iPhone 16 Pro for Everyone)
Verizon Wireless
|
+89%
|
4MM
|
4
|
-1
|
|
6
|
|
Holidays Black Friday - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch)
Verizon Wireless
|
+84%
|
74MM
|
5
|
-1
|
|
7
|
|
Holidays Black Friday - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G.)
Verizon Wireless
|
+81%
|
24MM
|
6
|
-1
|
|
8
|
|
Holidays - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch)
Verizon Wireless
|
+76%
|
68MM
|
7
|
-1
|
|
9
|
|
Holidays - Any Phone, Any Condition (Last Chance. iPhone 16 Pro, iPad, Apple Watch, $2000 Value)
Verizon Wireless
|
+59%
|
149MM
|
8
|
-1
|
|
10
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+50%
|
174MM
|
9
|
|
Top Ad of the Week
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
A Cheeky Football Ad Isn't Enough for Today's CEO
CMOs invest heavily in increasingly ambitious creative to reach football’s massive TV audiences. But a funny or inspiring ad won’t be enough to satisfy today’s CEOs and CFOs; it needs to impact the bottom line.
Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads
According to television data and analytics firm EDO, Kelce’s ads for Campbell’s, DirecTV, and Pfizer in 2023 were 15%, 24%, and 27% more effective, respectively, than those brands’ ads without him.
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ads during NFL Week 1 games delivered 48 times more consumer engagement than the average primetime ad on broadcast and cable TV.
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
NFL TV Outcomes Report 2023-2024 Season
To help advertisers better understand what's driving engagement for NFL investments, EDO analyzed every TV ad that ran during 2023-24 NFL programming.
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
Is your ad on the line?
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