Feast or Famine: Restaurant TV Intel to Know What Works
Whether your target customers are dining out, ordering in, or cooking at home, EDO’s TV outcomes empowers you to identify the ads that are actually bringing home the bacon.
Tasty TV Ad Insights with a Super-Sized Impact on the Bottom Line
EDO measures the impact of Convergent TV ads on consumer engagement behaviors that are consistently predictive of future sales. With our real-time outcomes data, food & beverage marketers can measure and optimize TV ad effectiveness by network, program, daypart, and creative message — all while the campaign is still in flight.
Touchdown for Restaurants
Touchdown for Restaurants
REPORT:
EDO NFL TV Outcomes Report: Restaurants
A Slice Above
A Slice Above
ANALYSIS:
How top pizza brands battle for the final slice of March Madness.
Reality Bites
Reality Bites
REPORT:
How Fast-Food Brands Are Winning with Reality TV Viewers
AD: Proferred by the Pros - QB ft. Patrick Mahomes & Justin Herbert :15
131% more effective
than the average Restaurants ad in the last year during the regular NFL season.
Kansas City Chiefs quarterback Patrick Mahomes is one of the NFL’s most impactful celebrity spokespeople, so it’s no surprise that this Subway ad — co-starring Los Angeles Chargers quarterback Justin Herbert — was more than twice as effective as the average NFL ad in the Restaurants category.
First Airing: July 20, 2023 Advertiser: Subway Category: Quick Serve
TRUSTED BY
"Our goal is to understand how engaged reach affects how viewers respond to ads — we are excited to expand our partnership with EDO – allowing advertisers to see these types of results for campaigns.”
NETFLIX
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