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Cover Your Ad Assets with TV Outcomes
Securing Success: Comprehensive TV Outcomes for Insurance
EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.
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From the Gridiron To The Stage:
From the Gridiron To The Stage:
INSIGHTS:
Universal Lessons From Insurance Advertising
AD: State Farm - Bath Bomb :30
59% more effective
at driving engagement vs. the average Insurance NFL ad.
NFL quarterback Patrick Mahomes really wants that personal price plan — and Jake from State Farm is on hand in the Chiefs locker room to help. State Farm was 59% more likely to drive engagement compared to the average Insurance advertiser during the regular NFL season, thanks to smart, contextual spots.
First Airing: Sep 8, 2022 Advertiser: State Farm Category: Auto/Car and Home Insurance