Invest in Your TV Advertising Success
From credit cards to your investment future, EDO’s data-driven TV intelligence helps make your TV ads as indispensable as your products.
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Taylor Swift and Value-Based Messaging
Taylor Swift and Value-Based Messaging
INSIGHTS:
How Credit Card Brands Drive TV Ad Performance
AD: JH Red Flags (2.00% APY + $300 DD) :30
68% more effective
at driving engagement vs. the average Financial Services NFL ad.
SoFi employed NFL quarterback Justin Herbert for a ‘Break Up With Bad Banking’ campaign that aired during NFL programming last year. The brand outperformed all NFL advertisers by 68%, and both of its creatives — featuring slightly different offers — rounded out the category’s top three most engaging creatives aired during the NFL season.
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