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Unpack the Secrets of Ad Success

From pantry staples to luxury items, EDO’s data-driven TV intelligence helps make your TV ads as indispensable as your products.

 

Maximize Your Ad Impact with TV Outcomes

EDO measures the impact of TV advertising on the consumer behaviors that are proven predictors of business outcomes. With real-time engagement data – that moment  when awareness turns into intent — modern marketers can plan and optimize their Convergent TV investment by network, program, daypart, and creative message.

 

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Snackable Content

Snackable Content

REPORT:
How Leading Snack Brands Engage TV Viewers

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A Foundation of Success

A Foundation of Success

INSIGHTS:
From Ads to Action With TV Ads in the Beauty Industry

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TV Advertising Performance

TV Advertising Performance

REPORT:
CPG Personal Healthcare

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Watch this Top-Performing CPG Ad

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AD: Ma&Yas - Candy Coated Clam Bites ft. Maya Rudolph :30

10th most engaging Super Bowl LVII ad

Chewy, chunky, chocolate-covered clams — yum! Maya Rudolph promotes Ma&Ya's, which are the new M&Ms after the controversial 'firing' of its long-time spokescandies, in the brand’s Big Game spot. The ad was 5.4x as engaging as the median Super Bowl LVII ad.

First Airing: Feb 12, 2023 Advertiser: M&M's Category: Candy

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"EDO is a trusted and strategic data insights partner offering solutions that provide clients with an unmatched ability to understand their audience.”

 

WARNER BROS. DISCOVERY  CHIEF AD SALES OFFICER

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Know What Works. Always.

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