See How Long John Silver's Stacks Up In TV Advertising

EDO uses a proprietary automatic content recognition (ACR) to track when and where your ads appear on both traditional TV and streaming services, along with airing time and relevant metadata. Then we see how people engage with your brand after seeing your ads, such as search and website visits. By collecting this information across all brands and categories, we provide quick and unbiased insights about ad performance without needing first-party data.

EDO’s data comes from a variety of sources depending on the use case. For Linear TV ads, EDO has developed a proprietary TV Ad Database that includes every live national ad airing since 2015, using advanced audio and visual tech for accuracy. Our systems also check Google Trends every minute to see how people are searching for your brand.

Meanwhile for Convergent TV ads, we partner with a leading Smart TV manufacturer to gather streaming and national ad exposure data from opted-in TVs, ensuring accuracy with US Census data. Plus, we use privacy-safe behavioral panels to get household-level insights from millions of panelists. We also integrate first-party data like website visits, sales, and app downloads. All this combines into an investment-grade engagement signal, highly predictive of business outcomes.

EDO Ad EnGage can easily integrate into your current planning and investment tools, including industry-leading audience measurement solutions, ad networks, and programmatic platforms.  We’ve also partnered with Nielsen to unify the most accurate audience and engagement data in the marketplace, directly integrated into your media measurement workflows.

You’ll get a pair of dedicated Media Analysts to help you get started and after you’re set up. EDO’s TV outcomes experts serve as an extension of your team providing a steady stream of valuable, actionable insights, as well as complex analyses. Our clients get fast, thorough answers to their most burning questions — whether they’re calling from the tarmac after a flight or rushing into a high-stakes meeting Monday morning.

Media Engagement Rate: Is a metric that assesses the strength of the media environment and controls for creative strength and various other factors, including advertiser representation. It provides a measure of relative performance, on a per-person, per-second basis, across different media placements, such as networks, dayparts, programs, or genre.

Creative Engagement Rate: Is a metric that assesses the strength of the creative while isolating its effectiveness from confounding factors such as media placement (e.g., network, daypart, program, etc.) Additionally, Creative ER takes into account other factors beyond media placement, such as ad duration and impressions, to evaluate the efficacy of the creative in generating Engagement on a per-person, per-second basis.