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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average of each week’s games starting with Thursday Night Football.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+208%
|
136MM
|
1
|
+1
|
|
2
|
|
Every Fan, Every Season ft Eli Manning (NFL Sponsor)
Toyota
|
+115%
|
62MM
|
1
|
-1
|
|
3
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+101%
|
85MM
|
3
|
|
|
4
|
|
2025 Kicks - Reinvent Yourself
Nissan
|
+88%
|
15MM
|
4
|
New
|
|
5
|
|
Action Weather - Trucks (NFL Sponsor)
Toyota
|
+28%
|
44MM
|
4
|
-1
|
|
6
|
|
Hello - 2024 Camry (NFL Sponsor)
Toyota
|
+24%
|
38MM
|
6
|
New
|
|
7
|
|
An American Love Story
Volkswagen
|
+23%
|
30MM
|
7
|
New
|
|
8
|
|
Sound of Great Things (ft. Kola Bello)
Defender
|
+13%
|
33MM
|
5
|
-3
|
|
9
|
|
Good Morning, Commuters - Trucks (NFL Sponsor)
Toyota
|
+10%
|
62MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Man Could Use a Hand
Taco Bell
|
+376%
|
14MM
|
1
|
|
|
2
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+102%
|
24MM
|
2
|
|
|
3
|
|
Your New Favorite Combo - Starting at $6.99
Pizza Hut
|
+63%
|
23MM
|
3
|
|
|
4
|
|
I Catch ft George Kittle, Amon-Ra St. Brown (Free Delivery)
Little Caesars
|
+59%
|
93MM
|
4
|
|
|
5
|
|
The Boss of Breakfast
Wendy's
|
+52%
|
18MM
|
5
|
New
|
|
6
|
|
Taco Bell Cantina Chicken Burrito
Taco Bell
|
+45%
|
66MM
|
5
|
-1
|
|
7
|
|
Wait What?
Wendy's
|
+28%
|
18MM
|
7
|
New
|
|
8
|
|
Taste of KFC Deals: Primetime Deals Ft. Deion and Shedeur Sanders
KFC
|
+17%
|
91MM
|
6
|
-2
|
|
9
|
|
Your New Favorite Combo - Starting at $6.99 New VO
Pizza Hut
|
+11%
|
19MM
|
9
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Easy to Sunday - Suit Up feat. Peyton Manning
Bud Light
|
+135%
|
92MM
|
1
|
|
|
2
|
|
Mark of a Fighter - Mechanics
Modelo
|
+110%
|
20MM
|
2
|
+1
|
|
3
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+109%
|
53MM
|
2
|
-1
|
|
4
|
|
Mark of a Fighter - Mechanics
Modelo
|
+53%
|
86MM
|
4
|
|
|
5
|
|
Easy to Sunday - Wedding (Youtube TV Sunday Ticket)
Bud Light
|
+1%
|
165MM
|
5
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
The Future of Soda Is Now
Poppi
|
+623%
|
14MM
|
1
|
|
|
2
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+575%
|
15MM
|
2
|
New
|
|
3
|
|
Pepsi Zero Sugar
Pepsi
|
+441%
|
24MM
|
2
|
-1
|
|
4
|
|
Treatment You'll Actually Love
Hims
|
+420%
|
7MM
|
3
|
-1
|
|
5
|
|
Campbell's Chunky
Campbell's
|
+65%
|
15MM
|
5
|
New
|
|
6
|
|
Pepsi Zero Sugar
Pepsi
|
+30%
|
28MM
|
6
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+1780%
|
80K
|
1
|
|
|
2
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+301%
|
20MM
|
2
|
|
|
3
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+220%
|
82MM
|
3
|
|
|
4
|
|
Two Guys.
NetCredit
|
+219%
|
80K
|
4
|
|
|
5
|
|
Couple and Baby
NetCredit
|
+93%
|
80K
|
5
|
|
|
6
|
|
Seated Woman.
NetCredit
|
+71%
|
73K
|
6
|
|
|
7
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+65%
|
56MM
|
7
|
|
|
8
|
|
Cafe Spotting
Capital One
|
+64%
|
50MM
|
8
|
New
|
|
9
|
|
Justin Herbert - Generational Support
SoFi
|
+36%
|
20MM
|
9
|
New
|
|
10
|
|
Justin Herbert - Childhood Dream
SoFi
|
+35%
|
69MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Director feat. Sam Elliott and Rob Gronkowski
|
+936%
|
70MM
|
1
|
|
|
2
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+347%
|
2MM
|
2
|
|
|
3
|
|
Robbed
Progressive Insurance
|
+263%
|
15MM
|
3
|
New
|
|
4
|
|
Nightmare
State Farm
|
+234%
|
15MM
|
4
|
New
|
|
5
|
|
Progressive Home and Auto Insurance Bundle
Progressive Insurance
|
+211%
|
15MM
|
5
|
New
|
|
6
|
|
Unpredictable
State Farm
|
+81%
|
30MM
|
6
|
New
|
|
7
|
|
Aflac Medical Insurance
Aflac
|
+69%
|
15MM
|
7
|
New
|
|
8
|
|
Taste of the Tailgate
GEICO
|
+69%
|
15MM
|
8
|
New
|
|
9
|
|
Coach G
GEICO
|
+47%
|
50MM
|
3
|
-6
|
|
10
|
|
Mayhem: Best Man
Allstate
|
+45%
|
15MM
|
10
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1520%
|
872K
|
1
|
|
|
2
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+66%
|
132MM
|
2
|
+1
|
|
3
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+41%
|
22MM
|
2
|
-1
|
|
4
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+21%
|
106MM
|
4
|
|
|
5
|
|
Sunday Obsession ft. Jalen Hurts - Free YouTubeTV NFL Sunday Ticket ($800 Off Galaxy Z Fold 6)
Verizon Wireless
|
+6%
|
75MM
|
5
|
|
The Top Ad of the Week
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
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CMOs invest heavily in increasingly ambitious creative to reach football’s massive TV audiences. But a funny or inspiring ad won’t be enough to satisfy today’s CEOs and CFOs; it needs to impact the bottom line.
Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads
According to television data and analytics firm EDO, Kelce’s ads for Campbell’s, DirecTV, and Pfizer in 2023 were 15%, 24%, and 27% more effective, respectively, than those brands’ ads without him.
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NFL TV Advertising Delivers 36x More Engagement Than Primetime
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