AT&T Wireless
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The Top 2024-25
NBA Ads
See the ads that are making an impact all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NBA Season. Each week, we rank the top ads here, based on their ability to drive consumer engagement behaviors that are most predictive of future sales.
2024-25 NBA Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average throughout the entire NBA season. These rankings are based on the cumulative engagement rate generated by each ad throughout a week’s nationally televised games, from Tuesday through Monday.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+112%
|
5MM
|
1
|
|
|
2
|
|
2024 NX - Future Proof
Lexus
|
+93%
|
828K
|
2
|
+1
|
|
3
|
|
2025 Explorer - It's All in the Name
Ford
|
+85%
|
2MM
|
3
|
+2
|
|
4
|
|
2025 K4 - You Can't Look Away
Kia
|
+83%
|
17MM
|
2
|
-2
|
|
5
|
|
Season of New Traditions SE - Gift Yourself Savings (1.9% APR/$1000 Bonus Cash Sportage Offer)
Kia
|
+71%
|
181K
|
5
|
New
|
|
6
|
|
2024 NX - Future Proof
Lexus
|
+68%
|
2MM
|
6
|
|
|
7
|
|
2024 Prologue - Prompted by Dreams ($299 Lease Offer)
Honda
|
+67%
|
3MM
|
5
|
|
|
8
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+61%
|
9MM
|
6
|
|
|
9
|
|
Kia K4
Kia
|
+57%
|
4MM
|
9
|
New
|
|
10
|
|
Dear Triathlon - SUVs (RAV4 LE AWD Lease Offer, NFL Sponsor)
Toyota
|
+28%
|
3MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
HutDays - Buy Pizza Get Free Pizza
Pizza Hut
|
+234%
|
1MM
|
1
|
New
|
|
2
|
|
The Only Thing Not Luxe About It - $7 Luxe Cravings Box
Taco Bell
|
+157%
|
733K
|
1
|
|
|
3
|
|
$7 Luxe Cravings Box
Taco Bell
|
+148%
|
9MM
|
1
|
-2
|
|
4
|
|
Taco Bell Cantina Chicken Crispy Tacos
Taco Bell
|
+142%
|
3MM
|
3
|
-1
|
|
5
|
|
Real Fans Present Honey Pepper Pimento Chicken Sandwich - Mike
Chick-fil-A
|
+126%
|
273K
|
4
|
-1
|
|
6
|
|
Original Recipe Is Back - Love Story
Church's Chicken
|
+125%
|
4MM
|
5
|
-1
|
|
7
|
|
Some People
Taco Bell
|
+111%
|
733K
|
6
|
-1
|
|
8
|
|
Triple Pepperoni Magnifico - New and Stacked
Marco's Pizza
|
+80%
|
1MM
|
7
|
-1
|
|
9
|
|
Arby's Deep Fried Turkey Sandwiches
Arby's
|
+63%
|
6MM
|
9
|
|
|
10
|
|
KFC Original Recipe Tenders Box
KFC
|
+52%
|
6MM
|
8
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+62%
|
2MM
|
1
|
+1
|
|
2
|
|
Superior Enjoyment
Michelob Ultra
|
+44%
|
12MM
|
1
|
-1
|
|
3
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+40%
|
22MM
|
3
|
+2
|
|
4
|
|
Tailgate Neighbors feat. Eli Manning
Corona
|
+38%
|
1MM
|
4
|
|
|
5
|
|
Do You Guys Think We Come Here Too Much?
Samuel Adams
|
+32%
|
3MM
|
3
|
-2
|
|
6
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+30%
|
4MM
|
6
|
+1
|
|
7
|
|
Mark of a Fighter - Mechanics
Modelo
|
+27%
|
10MM
|
6
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Starry Lemon Lime
Starry
|
+570%
|
102K
|
1
|
|
|
2
|
|
Introducing Eroxon - FDA-Cleared Gel
Eroxon
|
+401%
|
665K
|
2
|
|
|
3
|
|
Not Overthinking Things
M&M's
|
+352%
|
6MM
|
1
|
|
|
4
|
|
Pick Up Game
Mountain Dew
|
+254%
|
1MM
|
4
|
|
|
5
|
|
Goldfish Crisps
Goldfish
|
+153%
|
830K
|
4
|
+1
|
|
6
|
|
Halloween - Unexpected Guests
Snickers
|
+142%
|
3MM
|
6
|
+1
|
|
7
|
|
Kickball
Mountain Dew
|
+120%
|
9MM
|
7
|
+1
|
|
8
|
|
Sprite Winter Spiced Cranberry
Sprite
|
+117%
|
4MM
|
8
|
New
|
|
9
|
|
Pick Up Game
Mountain Dew
|
+113%
|
4MM
|
8
|
|
|
10
|
|
Old Spice Gentleman's Total Body
Old Spice
|
+95%
|
1MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+464%
|
2MM
|
1
|
New
|
|
2
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+148%
|
1MM
|
1
|
-1
|
|
3
|
|
Salon ft. Jennifer Coolidge
Discover
|
+58%
|
1MM
|
3
|
New
|
|
4
|
|
Spark Cash Plus Card - Masienda
Capital One
|
+52%
|
2MM
|
2
|
-2
|
|
5
|
|
Venture X - Travel
Capital One
|
+52%
|
4MM
|
3
|
-2
|
|
6
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+14%
|
3MM
|
6
|
+3
|
|
7
|
|
We Were There
Chase Bank
|
+14%
|
3MM
|
7
|
New
|
|
8
|
|
A Taste of West Africa with Michael B. Jordan
Chase Bank
|
+6%
|
2MM
|
8
|
New
|
|
9
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+5%
|
2MM
|
9
|
New
|
|
10
|
|
Small Business Saturday - November 30 , 2024
American Express
|
+3%
|
6MM
|
5
|
-5
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Robinhood Gold
Robinhood
|
+135%
|
2MM
|
1
|
|
|
2
|
|
Any Day Can Be Payday (MyPay) <<2>>
Chime Bank
|
+99%
|
16MM
|
1
|
+1
|
|
3
|
|
Robinhood Gold
Robinhood
|
+99%
|
273K
|
2
|
-1
|
|
4
|
|
Generational Ambitions feat. Jayson Tatum
SoFi
|
+74%
|
2MM
|
2
|
|
|
5
|
|
All Your Ambitions Bank/Invest Chef
SoFi
|
+48%
|
904K
|
5
|
|
|
6
|
|
All Your Ambitions Bank/Invest Chef
SoFi
|
+40%
|
245K
|
6
|
|
|
7
|
|
Mechanics - Loan Cannon
OnDeck Capital
|
+15%
|
102K
|
5
|
|
|
8
|
|
Clearly Different ft Kym Zilk
Fisher Investments
|
+0%
|
1MM
|
8
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Nightmare
State Farm
|
+198%
|
367K
|
1
|
|
|
2
|
|
This is Ludacris
State Farm
|
+149%
|
408K
|
2
|
|
|
3
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+118%
|
1MM
|
3
|
|
|
4
|
|
Check the Mascot
Allstate
|
+116%
|
1MM
|
3
|
|
|
5
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+85%
|
519K
|
5
|
|
|
6
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+57%
|
18MM
|
6
|
+2
|
|
7
|
|
This is Ludacris
State Farm
|
+52%
|
18MM
|
6
|
-1
|
|
8
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+47%
|
245K
|
8
|
+2
|
|
9
|
|
Mayhem: Mascot: The Right Insurance
Allstate
|
+41%
|
6MM
|
7
|
|
|
10
|
|
Nightmare
State Farm
|
+40%
|
32MM
|
7
|
-3
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Bailey's Irish Cream
Bailey's
|
+418%
|
119K
|
1
|
|
|
2
|
|
Ketel One Vodka
Ketel One
|
+277%
|
141K
|
2
|
New
|
|
3
|
|
People Are Good
Jim Beam
|
+267%
|
130K
|
2
|
-1
|
|
4
|
|
Johnnie Walker Blue Label
Johnnie Walker
|
+157%
|
4MM
|
3
|
-1
|
|
5
|
|
People Are Good (V2 - Squad Goals)
Jim Beam
|
+140%
|
2MM
|
4
|
-1
|
|
6
|
|
People Are Good (Instacart)
Jim Beam
|
+125%
|
3MM
|
5
|
-1
|
|
7
|
|
Maker's Mark 46
Maker's Mark
|
+84%
|
2MM
|
7
|
|
|
8
|
|
Ketel One Vodka
Ketel One
|
+70%
|
4MM
|
6
|
-2
|
|
9
|
|
Johnnie Walker Black Label
Johnnie Walker
|
+44%
|
3MM
|
3
|
+1
|
|
10
|
|
Crown Royal Deluxe
Crown Royal
|
+28%
|
4MM
|
9
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Rise from Pain ft Shaquille O'Neal
Icy Hot
|
+61%
|
5MM
|
1
|
|
|
2
|
|
Icy Hot Pro
Icy Hot
|
+37%
|
4MM
|
2
|
|
|
3
|
|
Robitussin Long Acting Cough Soft Chews
Robitussin
|
+21%
|
1MM
|
3
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+137%
|
27MM
|
1
|
|
|
2
|
|
Celebration Key Summer 2025
Carnival Cruise Line
|
+4%
|
5MM
|
2
|
|
|
3
|
|
Big Bro
United Airlines
|
+2%
|
2MM
|
3
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Recovery Room (iPhone 16 Pro, iPad, Apple Watch. Save $1700)
AT&T Wireless
|
+620%
|
3MM
|
1
|
New
|
|
2
|
|
Holidays 2024 - Big Giver ft. Marcello Hernandez
T-Mobile Wireless
|
+228%
|
1MM
|
2
|
New
|
|
3
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+117%
|
3MM
|
1
|
-2
|
|
4
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg
T-Mobile Wireless
|
+7%
|
4MM
|
4
|
|
|
5
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg
T-Mobile Wireless
|
+4%
|
5MM
|
5
|
New
|
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