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The Top 2024-25
NBA Ads
See the ads that are making an impact all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NBA Season. Each week, we rank the top ads here, based on their ability to drive consumer engagement behaviors that are most predictive of future sales.
2024-25 NBA Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average throughout the entire NBA season. These rankings are based on the cumulative engagement rate generated by each ad throughout a week’s nationally televised games, from Tuesday through Monday.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Volkswagen ID.
Volkswagen
|
+422%
|
3MM
|
1
|
|
|
2
|
|
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+139%
|
5MM
|
1
|
|
|
3
|
|
2024 NX - Future Proof
Lexus
|
+116%
|
828K
|
2
|
|
|
4
|
|
2025 Explorer - It's All in the Name
Ford
|
+107%
|
2MM
|
3
|
|
|
5
|
|
2024 NX - Future Proof
Lexus
|
+88%
|
2MM
|
5
|
|
|
6
|
|
2024 Prologue - Prompted by Dreams ($299 Lease Offer)
Honda
|
+87%
|
3MM
|
5
|
|
|
7
|
|
2024 December to Remember SE - Sled Dog Rescue
Lexus
|
+86%
|
1MM
|
7
|
|
|
8
|
|
2025 K4 - You Can't Look Away (Season of New Tradition SE $209/Mo. Lease Offer)
Kia
|
+83%
|
2MM
|
5
|
|
|
9
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+80%
|
9MM
|
7
|
|
|
10
|
|
2024 December to Remember SE - Sled Dog Rescue
Lexus
|
+71%
|
1MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
HutDays - Buy Pizza Get Free Pizza
Pizza Hut
|
+263%
|
1MM
|
1
|
|
|
2
|
|
The Only Thing Not Luxe About It - $7 Luxe Cravings Box
Taco Bell
|
+191%
|
733K
|
1
|
|
|
3
|
|
Taco Bell Cantina Chicken Crispy Tacos
Taco Bell
|
+175%
|
3MM
|
3
|
+1
|
|
4
|
|
$7 Luxe Cravings Box
Taco Bell
|
+165%
|
15MM
|
3
|
-1
|
|
5
|
|
Original Recipe Is Back - Love Story
Church's Chicken
|
+154%
|
4MM
|
4
|
|
|
6
|
|
Real Fans Present Honey Pepper Pimento Chicken Sandwich - Mike
Chick-fil-A
|
+150%
|
273K
|
5
|
|
|
7
|
|
Some People
Taco Bell
|
+139%
|
733K
|
6
|
|
|
8
|
|
Chicken Tenders Battle
KFC
|
+117%
|
10MM
|
8
|
|
|
9
|
|
Chicken Tenders Battle
KFC
|
+105%
|
1MM
|
9
|
|
|
10
|
|
Every Day is Black Friday - Large Two-Topping
Little Caesars
|
+94%
|
3MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Palm Tree Christmas
Corona
|
+43%
|
25MM
|
1
|
+4
|
|
2
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+42%
|
2MM
|
1
|
-1
|
|
3
|
|
Tailgate Neighbors feat. Eli Manning
Corona
|
+39%
|
3MM
|
2
|
-1
|
|
4
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+39%
|
30MM
|
3
|
-1
|
|
5
|
|
Do You Guys Think We Come Here Too Much?
Samuel Adams
|
+22%
|
3MM
|
4
|
-1
|
|
6
|
|
Buy a Bucket feat. Eli Manning
Corona
|
+19%
|
30MM
|
5
|
+1
|
|
7
|
|
Superior Enjoyment
Michelob Ultra
|
+14%
|
17MM
|
6
|
-1
|
|
8
|
|
Mark of a Fighter - Mechanics
Modelo
|
+1%
|
21MM
|
7
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+8388%
|
872K
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2905%
|
2MM
|
2
|
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2471%
|
3MM
|
3
|
|
|
4
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1479%
|
957K
|
3
|
|
|
5
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1164%
|
1MM
|
2
|
|
|
6
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+891%
|
1MM
|
5
|
|
|
7
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+603%
|
1MM
|
6
|
|
|
8
|
|
Starry Lemon Lime
Starry
|
+355%
|
102K
|
6
|
|
|
9
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+355%
|
444K
|
7
|
|
|
10
|
|
Starry Lemon Lime
Starry
|
+231%
|
254K
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+778%
|
2MM
|
1
|
|
|
2
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+341%
|
2MM
|
2
|
|
|
3
|
|
We Were There
Chase Bank
|
+72%
|
3MM
|
3
|
+1
|
|
4
|
|
A Taste of West Africa with Michael B. Jordan
Chase Bank
|
+64%
|
2MM
|
4
|
+1
|
|
5
|
|
Small Business Saturday - November 30 , 2024 V2
American Express
|
+63%
|
4MM
|
5
|
+1
|
|
6
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+58%
|
2MM
|
6
|
+1
|
|
7
|
|
NBA - Sports Fan - Platinum Card
American Express
|
+53%
|
1MM
|
4
|
+1
|
|
8
|
|
Dad & Son - Dining Benefits, Gold Card
American Express
|
+40%
|
17MM
|
6
|
+1
|
|
9
|
|
Venture X - Travel
Capital One
|
+36%
|
18MM
|
6
|
+1
|
|
10
|
|
Small Business Saturday: Hurricane Recovery
American Express
|
+34%
|
2MM
|
10
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Crypto Is For Small Businesses (Hardware Store)
Coinbase
|
+193%
|
14MM
|
1
|
+1
|
|
2
|
|
Crypto Is For Small Businesses (The Classics)
Coinbase
|
+162%
|
5MM
|
2
|
+1
|
|
3
|
|
Justin Herbert - Childhood Dream
SoFi
|
+158%
|
120K
|
3
|
+1
|
|
4
|
|
Robinhood Gold
Robinhood
|
+87%
|
2MM
|
2
|
+1
|
|
5
|
|
Any Day Can Be Payday (MyPay) <<2>>
Chime Bank
|
+62%
|
23MM
|
4
|
+1
|
|
6
|
|
Robinhood Gold
Robinhood
|
+59%
|
273K
|
5
|
+1
|
|
7
|
|
Generational Ambitions feat. Jayson Tatum
SoFi
|
+56%
|
11MM
|
6
|
+1
|
|
8
|
|
All Your Ambitions Bank/Invest Chef
SoFi
|
+24%
|
1MM
|
7
|
+1
|
|
9
|
|
Surprise - Twins on the Way <<2>>
Chime Bank
|
+20%
|
9MM
|
3
|
+1
|
|
10
|
|
Get Paid When You Say - Andre (No Strings Attached) <<2>>
Chime Bank
|
+16%
|
490K
|
1
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Handle
State Farm
|
+308%
|
246K
|
1
|
|
|
2
|
|
Nightmare
State Farm
|
+256%
|
367K
|
1
|
|
|
3
|
|
Check the Mascot
Allstate
|
+199%
|
3MM
|
3
|
|
|
4
|
|
New Law, Lower Prices: Real Customers
Healthcare.gov
|
+179%
|
170K
|
4
|
|
|
5
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+164%
|
1MM
|
3
|
|
|
6
|
|
This is Ludacris
State Farm
|
+162%
|
654K
|
3
|
|
|
7
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+122%
|
519K
|
5
|
|
|
8
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+96%
|
20MM
|
6
|
|
|
9
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+78%
|
245K
|
8
|
+1
|
|
10
|
|
Handle
State Farm
|
+71%
|
5MM
|
7
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Bailey's Irish Cream
Bailey's
|
+325%
|
119K
|
1
|
|
|
2
|
|
Ketel One Vodka
Ketel One
|
+218%
|
141K
|
2
|
|
|
3
|
|
People Are Good
Jim Beam
|
+213%
|
130K
|
2
|
|
|
4
|
|
People Are Good (Instacart)
Jim Beam
|
+125%
|
7MM
|
4
|
|
|
5
|
|
Johnnie Walker Blue Label
Johnnie Walker
|
+120%
|
4MM
|
4
|
|
|
6
|
|
Ciroc Limonata
Ciroc
|
+63%
|
43MM
|
6
|
|
|
7
|
|
Makes the Season
Maker's Mark
|
+60%
|
20MM
|
6
|
|
|
8
|
|
I.D.-enied
Smirnoff
|
+59%
|
239K
|
6
|
|
|
9
|
|
Maker's Mark 46
Maker's Mark
|
+50%
|
2MM
|
8
|
|
|
10
|
|
People Are Good (V2 - Squad Goals)
Jim Beam
|
+31%
|
10MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Rise from Pain ft Shaquille O'Neal
Icy Hot
|
+82%
|
5MM
|
1
|
|
|
2
|
|
Icy Hot Pro
Icy Hot
|
+57%
|
4MM
|
2
|
|
|
3
|
|
Robitussin Long Acting Cough Soft Chews
Robitussin
|
+48%
|
1MM
|
3
|
|
|
4
|
|
Icy Hot Pro
Icy Hot
|
+12%
|
1MM
|
4
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+161%
|
67MM
|
1
|
|
|
2
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+59%
|
2MM
|
2
|
New
|
|
3
|
|
Girls Trip
Airbnb
|
+11%
|
4MM
|
2
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+234%
|
3MM
|
1
|
|
|
2
|
|
Holidays 2024 - Big Giver ft. Marcello Hernandez
T-Mobile Wireless
|
+204%
|
1MM
|
2
|
|
|
3
|
|
Sparks Back (iPhone 16 Pro)
AT&T Wireless
|
+55%
|
34MM
|
2
|
|
|
4
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg (iPhone 16)
T-Mobile Wireless
|
+53%
|
6MM
|
4
|
|
|
5
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro, iPad, Apple One - $1,600 Value)
Verizon Wireless
|
+48%
|
5MM
|
4
|
|
|
6
|
|
Holidays - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G.)
Verizon Wireless
|
+46%
|
2MM
|
5
|
|
|
7
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg (iPhone 16 Pro)
T-Mobile Wireless
|
+40%
|
3MM
|
7
|
New
|
|
8
|
|
2024 Holiday - Still Hear V2
AT&T Wireless
|
+26%
|
4MM
|
7
|
-1
|
|
9
|
|
Top Plays ft Snoop Dogg, Patrick Mahomes, Kai Cenat (iPhone 16 Pro)
T-Mobile Wireless
|
+13%
|
17MM
|
8
|
|
EDO Basketball TV Outcomes Report: 2023-24 Season
EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball.
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.