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The Top 2024-25
NBA Ads
See the ads that are making an impact all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NBA Season. Each week, we rank the top ads here, based on their ability to drive consumer engagement behaviors that are most predictive of future sales.
2024-25 NBA Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average throughout the entire NBA season. These rankings are based on the cumulative engagement rate generated by each ad throughout a week’s nationally televised games, from Tuesday through Monday.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Good Morning, Commuters - Trucks (NFL Sponsor)
Toyota
|
+824%
|
3MM
|
1
|
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+484%
|
7MM
|
1
|
|
|
3
|
|
QX80 - Perfect Harmony ft Jon Batiste
Infiniti
|
+197%
|
2MM
|
3
|
|
|
4
|
|
2024 RX - Never Lose Your Edge (Freedom)
Lexus
|
+187%
|
5MM
|
3
|
|
|
5
|
|
TX - Flourish
Lexus
|
+175%
|
2MM
|
5
|
|
|
6
|
|
2022 IS - Crazy Talk
Lexus
|
+161%
|
481K
|
6
|
|
|
7
|
|
2024 NX - Future Proof
Lexus
|
+160%
|
828K
|
6
|
|
|
8
|
|
2023 TX - Cast of Characters V2
Lexus
|
+154%
|
888K
|
7
|
|
|
9
|
|
2025 Explorer - It's All in the Name
Ford
|
+148%
|
2MM
|
8
|
|
|
10
|
|
2024 Prologue - Prompted by Dreams ($299 Lease Offer)
Honda
|
+125%
|
3MM
|
7
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
HutDays - Buy Pizza Get Free Pizza
Pizza Hut
|
+312%
|
1MM
|
1
|
|
|
2
|
|
Tropical Smoothie Cafe Dragon Fruit Smoothie
Tropical Smoothie Cafe
|
+269%
|
3MM
|
2
|
|
|
3
|
|
The Only Thing Not Luxe About It - $7 Luxe Cravings Box
Taco Bell
|
+234%
|
733K
|
2
|
|
|
4
|
|
Golf Course Ft. Davante Adams (Get it Delivered)
Taco Bell
|
+234%
|
961K
|
3
|
|
|
5
|
|
Holidays - Modern Chicken Eater
Taco Bell
|
+215%
|
3MM
|
4
|
|
|
6
|
|
Arby's Surf & Turf
Arby's
|
+213%
|
1MM
|
6
|
|
|
7
|
|
Dress Your Fries
McDonald's
|
+211%
|
1MM
|
7
|
|
|
8
|
|
$7 Luxe Cravings Box (Counter)
Taco Bell
|
+204%
|
15MM
|
6
|
|
|
9
|
|
Some People
Taco Bell
|
+196%
|
922K
|
8
|
|
|
10
|
|
Original Recipe Is Back - Love Story
Church's Chicken
|
+192%
|
4MM
|
7
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Most Wonderful Pint of the Year
Guinness
|
+290%
|
490K
|
1
|
|
|
2
|
|
Mondays
Coors Light
|
+127%
|
2MM
|
2
|
|
|
3
|
|
David and Dave
Stella Artois
|
+75%
|
189K
|
3
|
|
|
4
|
|
Tailgate Neighbors feat. Eli Manning
Corona
|
+42%
|
3MM
|
3
|
|
|
5
|
|
Game Day Kick Off - Play Ball
Twisted Tea
|
+42%
|
2MM
|
4
|
|
|
6
|
|
Let Go feat. Pedro Pascal
Corona
|
+42%
|
4MM
|
2
|
|
|
7
|
|
Palm Tree Christmas
Corona
|
+40%
|
66MM
|
6
|
|
|
8
|
|
When Working or Not
Heineken
|
+33%
|
40MM
|
5
|
+1
|
|
9
|
|
Do You Guys Think We Come Here Too Much?
Samuel Adams
|
+25%
|
3MM
|
7
|
+1
|
|
10
|
|
Buy a Bucket feat. Eli Manning
Corona
|
+25%
|
30MM
|
8
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Just Take BLUECHEW
Bluechew
|
+4318%
|
2MM
|
1
|
|
|
2
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+3548%
|
5MM
|
2
|
|
|
3
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+2350%
|
7MM
|
3
|
|
|
4
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1386%
|
1MM
|
3
|
|
|
5
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+1169%
|
3MM
|
5
|
|
|
6
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+678%
|
2MM
|
5
|
+1
|
|
7
|
|
SPA_BBC
Spam
|
+673%
|
1MM
|
7
|
+1
|
|
8
|
|
SPA_AAV
Spam
|
+568%
|
10MM
|
6
|
+1
|
|
9
|
|
A Hit
Spam
|
+556%
|
2MM
|
9
|
+1
|
|
10
|
|
BlueChew Male Enhancement Supplement
Bluechew
|
+511%
|
2MM
|
7
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+872%
|
2MM
|
1
|
|
|
2
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+385%
|
15MM
|
2
|
|
|
3
|
|
We Were There
Chase Bank
|
+91%
|
3MM
|
3
|
|
|
4
|
|
Salon ft. Jennifer Coolidge
Discover
|
+83%
|
14MM
|
3
|
|
|
5
|
|
A Taste of West Africa with Michael B. Jordan
Chase Bank
|
+82%
|
2MM
|
4
|
|
|
6
|
|
Small Business Saturday - November 30 , 2024 V2
American Express
|
+78%
|
4MM
|
5
|
|
|
7
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+75%
|
2MM
|
6
|
|
|
8
|
|
Venture X - Travel
Capital One
|
+55%
|
40MM
|
6
|
|
|
9
|
|
Double Coffee ft. Jennifer Coolidge
Discover
|
+49%
|
7MM
|
9
|
|
|
10
|
|
Small Business Saturday: Hurricane Recovery
American Express
|
+46%
|
2MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Get Paid When You Say - Ryan (Nothing Tricky) <<2>>
Chime Bank
|
+374%
|
170K
|
1
|
|
|
2
|
|
Jayson Tatum GA Win Everyday
SoFi
|
+295%
|
2MM
|
2
|
|
|
3
|
|
Justin Herbert - Childhood Dream
SoFi
|
+287%
|
120K
|
2
|
|
|
4
|
|
ROC_GUU
Rocket Money
|
+264%
|
2MM
|
3
|
|
|
5
|
|
Crypto Is For Small Businesses (The Classics)
Coinbase
|
+206%
|
12MM
|
2
|
|
|
6
|
|
Crypto Is For Small Businesses (The Classics)
Coinbase
|
+205%
|
2MM
|
5
|
|
|
7
|
|
Crypto Is For Small Businesses (Hardware Store)
Coinbase
|
+205%
|
30MM
|
5
|
|
|
8
|
|
ROC_GQK
Rocket Money
|
+184%
|
979K
|
6
|
|
|
9
|
|
Bike: Subscriptions
Rocket Money
|
+182%
|
1MM
|
7
|
|
|
10
|
|
ETR_ARX
E-Trade
|
+170%
|
1MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Monster To-Do
Progressive Insurance
|
+494%
|
481K
|
1
|
|
|
2
|
|
Handle
State Farm
|
+293%
|
246K
|
1
|
|
|
3
|
|
Dance ft. Shaquille O'Neal
The General Insurance
|
+158%
|
378K
|
2
|
|
|
4
|
|
Singing Crabs
State Farm
|
+139%
|
2MM
|
3
|
|
|
5
|
|
New Law, Lower Prices: Real Customers
Healthcare.gov
|
+136%
|
170K
|
4
|
|
|
6
|
|
New Law, Lower Prices: Plans for Life
Healthcare.gov
|
+134%
|
92K
|
5
|
|
|
7
|
|
School Saying
Allstate
|
+128%
|
840K
|
6
|
|
|
8
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+98%
|
3MM
|
7
|
|
|
9
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+91%
|
20MM
|
8
|
|
|
10
|
|
This is Ludacris
State Farm
|
+84%
|
1MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Bailey's Irish Cream
Bailey's
|
+333%
|
119K
|
1
|
|
|
2
|
|
Ketel One Vodka
Ketel One
|
+244%
|
141K
|
2
|
|
|
3
|
|
People Are Good
Jim Beam
|
+225%
|
130K
|
2
|
|
|
4
|
|
Johnnie Walker Blue Label
Johnnie Walker
|
+131%
|
4MM
|
3
|
|
|
5
|
|
Ciroc Limonata
Ciroc
|
+91%
|
65MM
|
5
|
|
|
6
|
|
I.D.-enied
Smirnoff
|
+67%
|
239K
|
6
|
|
|
7
|
|
People Are Good (Instacart)
Jim Beam
|
+52%
|
15MM
|
6
|
|
|
8
|
|
Makes the Season
Maker's Mark
|
+50%
|
24MM
|
7
|
|
|
9
|
|
Ketel One Vodka
Ketel One
|
+37%
|
7MM
|
6
|
|
|
10
|
|
Johnnie Walker Black Label
Johnnie Walker
|
+31%
|
4MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Icy Hot Pro
Icy Hot
|
+93%
|
4MM
|
1
|
|
|
2
|
|
Robitussin Long Acting Cough Soft Chews
Robitussin
|
+73%
|
1MM
|
2
|
|
|
3
|
|
Rise from Pain ft Shaquille O'Neal
Icy Hot
|
+55%
|
23MM
|
1
|
|
|
4
|
|
ALE_IPT
Aleve
|
+40%
|
16MM
|
4
|
|
|
5
|
|
Icy Hot Pro
Icy Hot
|
+24%
|
20MM
|
4
|
|
|
6
|
|
Vicks VapoStick
Vicks
|
+6%
|
10MM
|
5
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+284%
|
103MM
|
1
|
|
|
2
|
|
Here to Happiness
Fiji Airways
|
+162%
|
182K
|
2
|
|
|
3
|
|
Bringing All New Experiences V2
Hilton
|
+111%
|
1MM
|
3
|
|
|
4
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+107%
|
1MM
|
3
|
|
|
5
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+79%
|
94K
|
4
|
|
|
6
|
|
Big Bro
United Airlines
|
+29%
|
2MM
|
3
|
+1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+281%
|
3MM
|
1
|
|
|
2
|
|
Holidays 2024 - Big Giver ft. Marcello Hernandez
T-Mobile Wireless
|
+246%
|
1MM
|
2
|
|
|
3
|
|
Fastest Mobile Service Around (BOGO 2nd Line + Get 5G Phone on Us)
Xfinity Mobile
|
+197%
|
2MM
|
3
|
|
|
4
|
|
Old Phone (iPhone 16, Up to $800)
Verizon Wireless
|
+174%
|
2MM
|
4
|
|
|
5
|
|
Families Switch and Save ft. Snoop Dogg and Kai Cenat (Holiday)
T-Mobile Wireless
|
+122%
|
2MM
|
4
|
|
|
6
|
|
Highlight of the Day ft. Snoop Dogg (iPhone 16)
T-Mobile Wireless
|
+87%
|
8MM
|
5
|
|
|
7
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg (iPhone 16)
T-Mobile Wireless
|
+84%
|
6MM
|
6
|
|
|
8
|
|
Sparks Back (iPhone 16 Pro)
AT&T Wireless
|
+73%
|
34MM
|
7
|
|
|
9
|
|
Holiday - Any Phone, Any Condition (Last Chance. iPhone 16 Pro, iPad, Apple Watch - $2,000 Value)
Verizon Wireless
|
+71%
|
7MM
|
8
|
|
|
10
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro, iPad, Apple One - $1,600 Value)
Verizon Wireless
|
+68%
|
5MM
|
9
|
|
EDO Basketball TV Outcomes Report: 2023-24 Season
EDO analyzed every national TV ad that ran during the 2023-24 basketball season to uncover what really works across the NBA, WNBA, and men’s and women’s college basketball.
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.