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Super Bowl LIX’s Most Impactful Celebs

See which celebs topped our engagement charts.
1

Harrison Ford - Jeep - Freedom

13.2x as much engagement as the median-performing Super Bowl LIX celebrity who appeared in an ad.

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The Celeb Trends of Super Bowl LIX

EDO highlights the big stories of Big Game, from the creative trends that won the evening to the celebrities that piqued consumer interest. 

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Harrison Ford & Over-50 Celebs Lead EDO’s Super Bowl LIX Celebrity Ranker
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Super Bowl LIX ads were filled with celebrity appearances that made us laugh, smile, and feel. Harrison Ford generated greater consumer engagement than any other celebrity with his celebration of American individuality for Jeep — a performance that helped Jeep earn a place in the game’s top 10 most effective ads. Alongside Ford, celebs over the age of 50 took the top six spots on our list of the most engaging celebrity appearances, with strong performances from the likes of Willem Dafoe, Bill Belichick, and Morgan Freeman.

How we rank the celebrities: The incremental consumer engagement of each celebrity that appeared in a Super Bowl ad is indexed to the median-performing celebrity (scored at 100). Data in this report is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
Rank
Celebrity
Engagement Index
Engagement Index (EI) measures the relative impact of each Super Bowl celeb appearance. EI is indexed so that the EI for the median-performing in-game Super Bowl celeb appearance is 100.
  1. Harrison Ford - Jeep - Freedom Harrison Ford encourages us to embrace freedom and chart our own path with Jeep's gas, hybrid, and electric autos.
    9:39 PM • Q4 • 6-40 PHL • 120s
    1324
  2. Willem Dafoe - Michelob Ultra - The Ultra Hustle Michelob Ultra's pickleball ad stars Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser.
    7:11 PM • Q1 • 0-7 PHL • 60s
    606
  3. Bill Belichick - Dunkin' - The Bean Method Ben and Casey Affleck, Jeremy Strong, Bill Belichick, Druski, Kevin Smith, and Jason Mewes star in a Dunkin’ ad poking fun at rivals with fancier coffee products.
    6:47 PM • Q1 • 0-0 • 60s
    529
  4. Morgan Freeman - Homes.com - Still Not Saying We're The Best Morgan Freeman, Dan Levy, and Heidi Gardner make the case that Homes.com is the best(.com). Taika Waititi directs.
    9:05 PM • Q3 • 0-24 PHL • 30s
    495
  5. Matthew McConaughey - Salesforce - Dining Alfiasco Salesforce reunites True Detective co-stars Matthew McConaughey and Woody Harrelson to highlight its AI.
    9:29 PM • Q4 • 6-37 PHL • 30s
    424
  6. Matthew McConaughey - Salesforce - Gate Expectations Matthew McConaughey wishes he had used Salesforce’s AI agent as he rushes to catch a flight. Woody Harrelson co-stars.
    8:53 PM • Q3 • 0-24 PHL • 30s
    420
  7. Orlando Bloom - MSC Cruises - Holiday Drew Barrymore and Orlando Bloom enjoy all that MSC Cruises has to offer.
    6:54 PM • Q1 • 0-0 • 60s
    391
  8. David Beckham - Stella Artois - David and Dave Stella Artois reunites David Beckham with his long-lost brother, “Other David,” played by Matt Damon.
    9:50 PM • Q4 • 14-40 PHL • 60s
    363
  9. Seal - Mountain Dew - Kiss From A Lime Singer Seal turns into a singing seal for Mountain Dew Baja Blast. Directed by Taika Waititi and featuring Becky G.
    7:23 PM • Q1 • 0-7 PHL • 30s
    361
  10. Matthew McConaughey - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    356
  11. Post Malone - Bud Light - Driveway Post Malone, Shane Gillis, and Peyton Manning save a neighbor's boring party with leaf blowers and Bud Light.
    9:10 PM • Q3 • 0-27 PHL • 60s
    353
  12. Shaboozey - Nerds - Something Wonderful Shaboozey joins a New Orleans second line led by a giant Nerds Gummy Cluster and sings “What a Wonderful World.”
    8:55 PM • Q3 • 0-24 PHL • 30s
    345
  13. Woody Harrelson - Salesforce - Dining Alfiasco Salesforce reunites True Detective co-stars Matthew McConaughey and Woody Harrelson to highlight its AI.
    9:29 PM • Q4 • 6-37 PHL • 30s
    343
  14. Drew Barrymore - MSC Cruises - Holiday Drew Barrymore and Orlando Bloom enjoy all that MSC Cruises has to offer.
    6:54 PM • Q1 • 0-0 • 60s
    338
  15. Meg Ryan - Hellmann's - When Sally Met Hellmann's Meg Ryan, Billy Crystal, and Sydney Sweeney star in a Hellmann’s ode to the When Harry Met Sally deli scene.
    8:00 PM • Q2 • 0-10 PHL • 30s
    294
  16. Shane Gillis - Bud Light - Driveway Post Malone, Shane Gillis, and Peyton Manning save a neighbor's boring party with leaf blowers and Bud Light.
    9:10 PM • Q3 • 0-27 PHL • 60s
    239
  17. Snoop Dogg - Foundation to Combat Antisemitism - Hate Tom Brady and Snoop Dogg urge viewers to “stand up to all hate” for The Foundation to Combat Antisemitism.
    7:25 PM • Q1 • 0-7 PHL • 15s
    225
  18. Morgan Freeman - Homes.com - This Isn’t an Ad Dan Levy and Heidi Gardner return with Morgan Freeman in this humorous spot for Homes.com.
    7:03 PM • Q1 • 0-0 • 30s
    215
  19. Walton Goggins - GoDaddy - Act Like You Know Walton Goggins dons multiple personas and uses GoDaddy’s AI-powered Airo software to build a small business website.
    10:10 PM • Q4 • 14-40 PHL • 30s
    207
  20. Caitlin Clark - Nike - You Can't Win Nike features a who’s who of women’s sports stars in its Super Bowl return, including Caitlin Clark, Sha'Carri Richardson, Sabrina Ionescu, Jordan Chiles, and Sophia Wilson. Featuring a voiceover from Doechii and set to Led Zeppelin’s "Whole Lotta Love."
    8:08 PM • Q2 • 0-10 PHL • 60s
    201
  21. Tom Brady - Foundation to Combat Antisemitism - Hate Tom Brady and Snoop Dogg urge viewers to “stand up to all hate” for The Foundation to Combat Antisemitism.
    8:54 PM • Q3 • 0-24 PHL • 15s
    197
  22. Antonio Banderas - Bosch - #LikeABosch Antonio Banderas gets fired up using Bosch home appliances and power tools alongside a Randy Savage impersonator.
    10:09 PM • Q4 • 14-40 PHL • 30s
    179
  23. Aubrey Plaza - Ritz Crackers - The Saltiest Aubrey Plaza, Michael Shannon, and Bad Bunny rendezvous at the Ritz Salty Club, where smiles are prohibited.
    7:20 PM • Q1 • 0-7 PHL • 30s
    176
  24. Chris Hemsworth - Ray-Ban - Hey Meta Chris Pratt and Chris Hemsworth team up in a comedic ad for Ray-Ban and Meta’s AI-powered glasses.
    7:03 PM • Q1 • 0-0 • 30s
    175
  25. Sydney Sweeney - Hellmann's - When Sally Met Hellmann's Meg Ryan, Billy Crystal, and Sydney Sweeney star in a Hellmann’s ode to the When Harry Met Sally deli scene.
    8:00 PM • Q2 • 0-10 PHL • 30s
    175
  26. Eli Manning - FanDuel - Kicker Eli Manning celebrates his victory in the FanDuel Kick of Destiny 3. “Sorry Peyton, but the best Manning won.”
    7:25 PM • Q1 • 0-7 PHL • 30s
    173
  27. Billy Crystal - Hellmann's - When Sally Met Hellmann's Meg Ryan, Billy Crystal, and Sydney Sweeney star in a Hellmann’s ode to the When Harry Met Sally deli scene.
    8:00 PM • Q2 • 0-10 PHL • 30s
    168
  28. Issa Rae - Intuit TurboTax - Now Taxes Is So Sweet Issa Rae touts the benefits of doing your taxes with an Intuit TurboTax expert instead of drowning in paper forms.
    7:30 PM • Q1 • 0-7 PHL • 45s
    168
  29. Snoop Dogg - Foundation to Combat Antisemitism - Hate Tom Brady and Snoop Dogg urge viewers to “stand up to all hate” for The Foundation to Combat Antisemitism.
    8:54 PM • Q3 • 0-24 PHL • 15s
    158
  30. Woody Harrelson - Salesforce - Meant To Be Matthew McConaughey wishes he had used Salesforce’s AI agent as he rushes to catch a flight. Woody Harrelson co-stars.
    8:53 PM • Q3 • 0-24 PHL • 30s
    155
  31. Matt Damon - Stella Artois - David and Dave Stella Artois reunites David Beckham with his long-lost brother, “Other David,” played by Matt Damon.
    9:50 PM • Q4 • 14-40 PHL • 60s
    154
  32. Peyton Manning - FanDuel - Kicker Eli Manning celebrates his victory in the FanDuel Kick of Destiny 3. “Sorry Peyton, but the best Manning won.”
    7:25 PM • Q1 • 0-7 PHL • 30s
    147
  33. Barry Keoghan - SquareSpace - A Tale as Old as Websites Barry Keoghan rides through ye olde Irish countryside, tossing laptops to confused would-be Squarespace customers.
    7:21 PM • Q1 • 0-7 PHL • 30s
    140
  34. Tom Brady - Duracell - Brady Reboost Tom Brady runs out of power during a broadcast but gets help from the Duracell Scientist, featuring Kevin Burkhardt.
    7:46 PM • Q2 • 0-10 PHL • 30s
    140
  35. Vin Diesel - Haagen-Dazs - Not so Fast, Not so Furious Fast & Furious stars Vin Diesel and Michelle Rodriguez slow down with a Häagen-Dazs bar — plus a Ludacris cameo.
    9:09 PM • Q3 • 0-27 PHL • 30s
    136
  36. Wanda Sykes - Novartis - What Matters Most Wanda Sykes, Hailee Steinfeld, Novartis, and the American Cancer Society come together to share an important message about breast cancer awareness.
    8:10 PM • Q2 • 0-10 PHL • 60s
    132
  37. Ben Affleck - Dunkin' - The Bean Method Ben and Casey Affleck, Jeremy Strong, Bill Belichick, Druski, Kevin Smith, and Jason Mewes star in a Dunkin’ ad poking fun at rivals with fancier coffee products.
    6:47 PM • Q1 • 0-0 • 60s
    130
  38. Glen Powell - RAM - Drive Your Own Story Glen Powell takes a turn as Goldilocks in an ad touting a trio of Ram Trucks that are “just right.”
    7:59 PM • Q2 • 0-10 PHL • 60s
    122
  39. Peyton Manning - Bud Light - Driveway Post Malone, Shane Gillis, and Peyton Manning save a neighbor's boring party with leaf blowers and Bud Light.
    9:10 PM • Q3 • 0-27 PHL • 60s
    119
  40. Adam DeVine - Cirkul - You Got Cirkul Adam Devine’s AI assistant accidentally orders 100,000 Cirkul water bottles — and viewers can win one in a contest.
    7:11 PM • Q1 • 0-7 PHL • 30s
    107
  41. Bad Bunny - Ritz Crackers - The Saltiest Aubrey Plaza, Michael Shannon, and Bad Bunny rendezvous at the Ritz Salty Club, where smiles are prohibited.
    7:20 PM • Q1 • 0-7 PHL • 30s
    104
  42. Michael Shannon - Ritz Crackers - The Saltiest Aubrey Plaza, Michael Shannon, and Bad Bunny rendezvous at the Ritz Salty Club, where smiles are prohibited.
    7:20 PM • Q1 • 0-7 PHL • 30s
    96
  43. Greta Gerwig - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    81
  44. James Harden - Pringles - The Call of The Mustaches Adam Brody runs out of Pringles. Nick Offerman, James Harden, and Andy Reid's mustaches race to the rescue.
    8:01 PM • Q2 • 0-10 PHL • 30s
    80
  45. Chris Pratt - Ray-Ban - Hey Meta Chris Pratt and Chris Hemsworth team up in a comedic ad for Ray-Ban and Meta’s AI-powered glasses.
    7:03 PM • Q1 • 0-0 • 30s
    73
  46. Pete Davidson - HexClad - Alien Pete Davidson stars as an alien alongside celebrity chef Gordon Ramsay in HexClad cookware’s Super Bowl debut.
    7:46 PM • Q2 • 0-10 PHL • 30s
    66
  47. LeBron James - Taco Bell - The Grande Escape Taco Bell is for the fans (sorry, Doja Cat and LeBron James).
    9:06 PM • Q3 • 0-24 PHL • 30s
    65
  48. Hailee Steinfeld - Novartis - What Matters Most Wanda Sykes, Hailee Steinfeld, Novartis, and the American Cancer Society come together to share an important message about breast cancer awareness.
    8:10 PM • Q2 • 0-10 PHL • 60s
    62
  49. Jeremy Strong - Dunkin' - The Bean Method Ben and Casey Affleck, Jeremy Strong, Bill Belichick, Druski, Kevin Smith, and Jason Mewes star in a Dunkin’ ad poking fun at rivals with fancier coffee products.
    6:47 PM • Q1 • 0-0 • 60s
    61
  50. Chris Pratt - Ray-Ban - Hey Meta, Who Eats Art? Chris Pratt, Chris Hemsworth, and Kris Jenner team up in a comedic ad for Ray-Ban and Meta’s AI-powered glasses.
    8:54 PM • Q3 • 0-24 PHL • 30s
    55
  51. Catherine O'Hara - Michelob Ultra - The Ultra Hustle Michelob Ultra's pickleball ad stars Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser.
    7:11 PM • Q1 • 0-7 PHL • 60s
    53
  52. Gordon Ramsay - HexClad - Alien Pete Davidson stars as an alien alongside celebrity chef Gordon Ramsay in HexClad cookware’s Super Bowl debut.
    7:46 PM • Q2 • 0-10 PHL • 30s
    52
  53. Adam Brody - Pringles - The Call of The Mustaches Adam Brody runs out of Pringles. Nick Offerman, James Harden, and Andy Reid's mustaches race to the rescue.
    8:01 PM • Q2 • 0-10 PHL • 30s
    52
  54. Kris Jenner - Ray-Ban - Hey Meta, Who Eats Art? Chris Pratt, Chris Hemsworth, and Kris Jenner team up in a comedic ad for Ray-Ban and Meta’s AI-powered glasses.
    8:54 PM • Q3 • 0-24 PHL • 30s
    51
  55. Tim Robinson - Totino's - Chazmo Finally Detroiters' Sam Richardson and Tim Robinson witness the untimely death of Chazmo, an alien who loves Totino’s Pizza Rolls.
    10:09 PM • Q4 • 14-40 PHL • 30s
    49
  56. Doja Cat - Taco Bell - The Grande Escape Taco Bell is for the fans (sorry, Doja Cat and LeBron James).
    9:06 PM • Q3 • 0-24 PHL • 30s
    48
  57. Alix Earle - Poppi - Soda Thoughts Poppi makes its pitch to soda drinkers who don’t want a heavy, sugary, or overly caffeinated beverage. Featuring Jake Shane, Alix Earle, and Rob Rausch.
    9:17 PM • Q3 • 0-27 PHL • 60s
    43
  58. Chris Hemsworth - Ray-Ban - Hey Meta, Who Eats Art? Chris Pratt, Chris Hemsworth, and Kris Jenner team up in a comedic ad for Ray-Ban and Meta’s AI-powered glasses.
    8:54 PM • Q3 • 0-24 PHL • 30s
    39
  59. Peyton Manning - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    39
  60. Martha Stewart - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    37
  61. Casey Affleck - Dunkin' - The Bean Method Ben and Casey Affleck, Jeremy Strong, Bill Belichick, Druski, Kevin Smith, and Jason Mewes star in a Dunkin’ ad poking fun at rivals with fancier coffee products.
    6:47 PM • Q1 • 0-0 • 60s
    35
  62. Tom Brady - Foundation to Combat Antisemitism - Hate Tom Brady and Snoop Dogg urge viewers to “stand up to all hate” for The Foundation to Combat Antisemitism.
    7:25 PM • Q1 • 0-7 PHL • 15s
    33
  63. Ludacris - Haagen-Dazs - Not so Fast, Not so Furious, Fast & Furious stars Vin Diesel and Michelle Rodriguez slow down with a Häagen-Dazs bar — plus a Ludacris cameo.
    9:09 PM • Q3 • 0-27 PHL • 30s
    29
  64. Eugene Levy - Little Caesars - Whoa! One bite of Little Caesars' Crazy Puffs pizza pockets causes Eugene Levy's famously bushy eyebrows to take flight.
    6:55 PM • Q1 • 0-0 • 30s
    29
  65. Kevin Bacon - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    27
  66. Randy Moss - Michelob Ultra - The Ultra Hustle Michelob Ultra's pickleball ad stars Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser.
    7:11 PM • Q1 • 0-7 PHL • 60s
    23
  67. Charli XCX - Uber Eats - A Century of Cravings Matthew McConaughey pitches Greta Gerwig a football conspiracy movie for Uber Eats — with cameos from Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans.
    7:29 PM • Q1 • 0-7 PHL • 60s
    21
  68. Becky G - Mountain Dew - Kiss From A Lime Singer Seal turns into a singing seal for Mountain Dew Baja Blast. Directed by Taika Waititi and featuring Becky G.
    7:23 PM • Q1 • 0-7 PHL • 30s
    20
  69. Adam DeVine - Cirkul - You Got Cirkul Lucky Americans benefit from Adam Devine's mistake of ordering 100,000 Cirkul water bottles.
    10:24 PM • Post-Game • 22-40 PHL • 30s
    19
  70. Jake Shane - Poppi - Soda Thoughts Poppi makes its pitch to soda drinkers who don’t want a heavy, sugary, or overly caffeinated beverage. Featuring Jake Shane, Alix Earle, and Rob Rausch.
    9:17 PM • Q3 • 0-27 PHL • 60s
    15
  71. Dan Levy - Homes.com - This Isn’t an Ad Dan Levy and Heidi Gardner return with Morgan Freeman in this humorous spot for Homes.com.
    7:03 PM • Q1 • 0-0 • 30s
    14
  72. Sabrina Ionescu - Nike - You Can't Win Nike features a who’s who of women’s sports stars in its Super Bowl return, including Caitlin Clark, Sha'Carri Richardson, Sabrina Ionescu, Jordan Chiles, and Sophia Wilson. Featuring a voiceover from Doechii and set to Led Zeppelin’s "Whole Lotta Love."
    8:08 PM • Q2 • 0-10 PHL • 60s
    12
  73. Heidi Gardner - Homes.com - Still Not Saying We're The Best Morgan Freeman, Dan Levy, and Heidi Gardner make the case that Homes.com is the best(.com). Taika Waititi directs.
    9:05 PM • Q3 • 0-24 PHL • 30s
    12
  74. Dan Levy - Homes.com - Still Not Saying We're The Best Morgan Freeman, Dan Levy, and Heidi Gardner make the case that Homes.com is the best(.com). Taika Waititi directs.
    9:05 PM • Q3 • 0-24 PHL • 30s
    8
  75. Kieran Culkin - NerdWallet - Genius Beluga Kieran Culkin voices a Beluga whale who rescues a tour boat passenger’s phone and advises him to use NerdWallet.
    9:09 PM • Q3 • 0-27 PHL • 30s
    6
  76. Sam Richardson - Totino's - Chazmo Finally Detroiters' Sam Richardson and Tim Robinson witness the untimely death of Chazmo, an alien who loves Totino’s Pizza Rolls.
    10:09 PM • Q4 • 14-40 PHL • 30s
    6
  77. A'ja Wilson - Nike - You Can't Win Nike features a who’s who of women’s sports stars in its Super Bowl return, including Caitlin Clark, Sha'Carri Richardson, Sabrina Ionescu, Jordan Chiles, and Sophia Wilson. Featuring a voiceover from Doechii and set to Led Zeppelin’s "Whole Lotta Love."
    8:08 PM • Q2 • 0-10 PHL • 60s
    5
  78. Rob Rausch - Poppi - Soda Thoughts Poppi makes its pitch to soda drinkers who don’t want a heavy, sugary, or overly caffeinated beverage. Featuring Jake Shane, Alix Earle, and Rob Rausch.
    9:17 PM • Q3 • 0-27 PHL • 60s
    5
  79. Sabrina Ionescu - Michelob Ultra - The Ultra Hustle Michelob Ultra's pickleball ad stars Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser.
    7:11 PM • Q1 • 0-7 PHL • 60s
    5
  80. Heidi Gardner - Homes.com - This Isn’t an Ad Dan Levy and Heidi Gardner return with Morgan Freeman in this humorous spot for Homes.com.
    7:03 PM • Q1 • 0-0 • 30s
    4
  81. Sarah Levy - Little Caesars - Whoa! One bite of Little Caesars' Crazy Puffs pizza pockets causes Eugene Levy's famously bushy eyebrows to take flight.
    6:55 PM • Q1 • 0-0 • 30s
    3
  82. Shania Twain - Coffee-Mate - Tongue Party Coffee Mate makes its Big Game debut with a surreal spot for its Cold Foam creamer — and a song from Shania Twain.
    7:51 PM • Q2 • 0-10 PHL • 30s
    1
  83. Nate Bargatze - DoorDash - DashPash Math Comedian Nate Bargatze spends lavishly with the savings he earns from DoorDash’s DashPass membership.
    8:53 PM • Q3 • 0-24 PHL • 30s
    0
Trneds

4 Key Trends of Super Bowl LIX

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