EDO’s predictive analytics, powered by Vertical AI and data from over 200 million ads, matches each TV spot with its ad-driven online engagement — a proven indicator of future sales. Unlike metrics that track passive behaviors like attention or viewability, online engagement metrics capture and quantify the real consumer actions that signal intent and predict future sales. By helping our clients identify the fair price for every TV impression, EDO unlocks smarter, more confident media decisions.
Prove your performance with ad-driven outcomes
EDO's syndicated outcomes data is built to be privacy-compliant, interoperable, and future-proof, leveraging proprietary occurrence and outcomes data to provide the performance insights brands need while integrating easily with audience solutions.
Know your competitors’ better than they do
Over the past decade, we’ve perfected the Vertical AI models that enable us to identify brands and creatives across trillions of impressions, as well as to analyze predictive signals among massive amounts of noisy consumer behaviors, all to provide clients with predictive ad performance far faster than we ever could with humans working alone.
Unlock audience insights, with zero privacy risks
Long before the death of cookies, traditional multi-touch attribution was already facing tech and privacy headwinds. EDO's syndicated outcomes data was built to be privacy-compliant and future-proof, leveraging proprietary occurrence and outcomes data to provide the performance insights that brands need. EDO helps you create custom, granular audiences across platforms by integrating your first-party data with EDO’s outcomes.
Through our expanded relationship with EDO, we are bringing insights to brands based on the largest and most leaned-in audiences in live sports and events to show the impact of an ad exposure in streaming on cross-screen digital behavior like search and site visits.
Danielle Brown, SVP, Data Enablement and Category Strategy, Disney