Plan for your goal: outcomes
Today’s modern marketers have more data options than ever, but much of it is unreliable: slow, inaccurate, or siloed away in closed platforms. Top-of-funnel metrics like reach fail to capture true consumer intent and consideration. Business outcomes like sales take months to measure and are susceptible to external factors. EDO’s predictive analytics offer complete and reliable outcomes measurement to help you answer key marketing questions in days, not months.
See EDO in the news
EDO’s outcome-based measurement provides an alternative signal of ad performance that’s both simple and immediate
Michael Piner, EVP of Advanced Advertising
An immediate, predictive signal for business performance
Brands and networks trust EDO to measure mid-funnel outcomes that act as a leading indicator for market share and profit margins. At EDO, we analyze every linear and streaming TV ad to determine its impact on consumer engagement – that magic moment where awareness becomes intent. Cross-industry studies show a nearly 1:1 correlation between share of online brand activity and market share. Higher engagement leads to greater business results.
UNPACK THE DATA SCIENCE
Refine in-flight campaigns with live insights
Instead of waiting on unreliable multi-touch attribution reports, use EDO’s real-time engagement signals to verify delivery of planned buys, manage optimal frequency levels, and identify areas of audience overlap or expansion. Measure online engagement in the moments after an ad airs, so you can learn which programs, platforms, dayparts, and creatives are driving actual results. We see brands achieve 15%+ increases in on-air creative efficacy within two weeks.
optimize your creative
Benchmark how your ads stack up against competitors
Most TV analytics platforms have a short or spotty memory. EDO provides full transparency into what competitors and metrics are going into your benchmarks. Syndicated data offers access to every past and future campaign of every brand within your industry. See not only what competitors bought, but how they performed.
know your competitors
EDO helps us optimize our TV campaigns to increase consumer engagement across the audience spectrum, delivering a deeper understanding of what drives awareness and action, including our explosive search growth during the Super Bowl hosted at SoFi Stadium. EDO plays an integral role in how we can make business decisions based on meaningful and timely data.
Lauren Stafford Webb, Chief Marketing Officer