Improve your data quality for greater TV decision-making
EDO’s IdentitySpine™ solution offers privacy-safe identity matching and resolution capabilities, enhanced with attributes such as age, gender, and household income. Our platform supports direct match and third-party integrations, fully interoperable with major identity partners:
Connect your cross-channel data into one view
Take a holistic approach to your TV media planning. Stitch together exposure-level insights across linear and streaming, without exposing any personal data. See how audiences interact with TV ads, and which placements drive consumers to search, download, or buy your product. Confidently target users and tailor your message by network or program.
Access cross-stream reporting
Match identities while upholding data privacy
Easily onboard your first-party data within EDO’s Ad EnGage platform to identify, activate, and measure more targeted buys across any TV channel. Leverage data clean room technology to anonymously match custom identifiers, fully compliant with GDPR and CCPA regulations.
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Maximize your return on every TV dollar
With trusted identity across your TV buys, you can reach the right audiences, at the right time, on the right channels. Use syndicated data to engage the most relevant in-market buyers. Cut down on duplicate reach or ads delivered to existing customers to further maximize your return on ad spend (ROAS).
Optimize your audience
By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers clients richer consumer insights, enabling more precision in their approach to their advertising strategies.
Ali Mack, Head of Television and Agency Partnerships