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Get Upfronts ready with Engaged Audience Planning — Read in Ad Age
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Engaged Audience Planning: The Next Evolution of Convergent TV Media Buying

What if your TV campaign plan could predict business outcomes before the first ad airs? EDO’s Engaged Audience Planning eliminates the guesswork in TV media planning by connecting audience reach with ad-driven consumer engagement data — delivering over 3x greater lift in ad-driven engagement as compared to traditional audience-only media plans. Now, brands, networks, and streamers can maximize ROI by bringing a new level of clarity to their complex cross-platform TV plans.

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Optimize for real consumer actions — across Convergent TV

Combine audience targeting with EDO’s consumer engagement data to craft the perfect Convergent TV buy. Seamlessly integrate our predictive outcomes data across your existing planning tools and AI-driven platforms to optimize for scale, cost, and media quality. Test, refine, optimize and win. 

Keep your workflow, gain richer insights

Whether you plan with Nielsen, VideoAmp, Kantar Media, or through agency tools from Dentsu, GroupM, IPG, AI-driven programmatic optimizers, our solution seamlessly integrates into your existing workflow—no disruption, just enhanced TV insights to help optimize for reach and results.

Try before you buy, from Upfronts to CTV

Give your team a scalable, automated way to test investment scenarios before committing to final media plans. Compare trade-offs between reach and outcomes, discover high-impact windows outside of primetime, and maximize your cross-channel ROI – especially for major Upfront negotiations or CTV campaigns.

Optimize with outcomes measurement

With the industry’s most robust database of local, national, and streaming TV ad performance, you can slice and dice the data any way you need. Answer key marketing questions in days, not months.
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14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

14,000+ brands and products

As advertisers increasingly look to CTV as both a branding and performance media buy, they are accelerating programmatic CTV investment to reach consumers more effectively. Through interoperability with EDO’s Engaged Audience Planning, DV-Scibids gives brands the ability to optimize their existing programmatic CTV campaigns to drive unique, measurable outcomes.

Mark Zagorski, CEO, DoubleVerify

Frequently Asked Questions

What is EDO Engaged Audience Planning?
EDO’s Engaged Audience Planning helps advertisers and media sellers optimize their TV plans by combining demo-based and advanced audience targets with the real actions consumers take after seeing an ad. It shows how different plans balance reach and ad-driven outcomes, enabling smarter investment decisions.

Which planning tools are EDO compatible with?
EDO works with all major convergent TV planning tools, including Nielsen, VideoAmp, and Kantar.

What’s the difference between Nielsen Engaged Reach and EDO Engaged Audiences?
While EDO and Nielsen’s Engaged Reach offers a streamlined view across Nielsen Audience and EDO Engagement reports, it is just one of several integrations available within the broader Engaged Audiences solution.

What is the setup and data-sharing process?
Once clients share media plan scenarios with EDO, we map plan elements to our proprietary engagement data. EDO delivers customized scenario reports that compare audience reach vs. outcome trade-offs, optionally including cost efficiency.

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Get started on Engaged Audience Planning with EDO.