Growing media complexity demands a more robust approach to measurement beyond simple multi-touch attribution or surveys. EDO’s investment-grade data science models match every TV ad airing with actual engagement activity, a proven indicator of future sales. And we do it using the most comprehensive and privacy-safe datasets available —so you receive ad performance insights on
day one.
.png)
See which ads actually
lift engagement
The moments after an ad airs offer a window into its impact on the consumer. Our data science models identify incremental ad-driven engagement above the expected baseline, so you can compare equivalent lift metrics across all linear campaigns, networks, programs, and creatives. EDO’s spike-based methodology is developed from massive amounts of historical category data, including over 200 million national TV ad airings.
learn more.png)
Measure cross-screen CTV
ad performance
For time-shifted CTV viewing, we leverage one-to-one matching to link individual ad exposures to predictive outcomes, such as search or website traffic, as well as first-party conversion data, so you can evaluate effectiveness across platforms and between linear and streaming.
Peek into our database
Privacy-safe audience intel, no cookies required
Third-party cookies have always been riddled with ad blockers and blind spots. EDO’s future-proof approach uses syndicated ad engagement data from highly trusted sources like the Google Search API, providing a more holistic view of performance that doesn’t rely on tracking gimmicks. EDO’s IdentitySpine™ ensures privacy-safe matching and resolution capabilities with leading consumer datasets, and our process is SOC2-compliant at every step.
Optimize your audience