Read the latest EDO news to know what works in TV outcomes.

Sep 8, 2026

NFL ads deliver big returns. But which numbers can marketers trust?

Sep 4, 2026

US Football Advertising 2026 How the NFL and NCAA Football Will Reshape Media Plans

Sep 2, 2026

NFL Ads Now Deliver 73x the Impact of Primetime, Up 15% Year Over Year in EDO’s 4th annual NFL TV Outcomes Report

Sep 2, 2026

NFL games nearly double pharma advertising effectiveness

Sep 2, 2026

‘A great year for the pharma in the NFL’: EDO delivers 2025–26 season insights

Sep 2, 2026

Galderma, Novartis dominated ad space last NFL season with most effective ads: report

Sep 2, 2026

How advertisers can prepare for this NFL season

Jun 18, 2026

EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time

Jun 18, 2026

'Disclosure Day' Underscores a Hollywood Marketing Dilemma

Jun 17, 2026

EDO’s ChatEDO™, built with Amazon Bedrock, Brings Enterprise, Investment-Grade AI to Convergent TV Measurement

Jun 17, 2026

Roblox and EDO announce advertising measurement partnership

Jun 16, 2026

EDO Powers ChatEDO™ with Snowflake Cortex AI, Delivering Agentic AI That Runs Where the Data Lives

Jun 16, 2026

Historic NBA Finals ratings and Fox’s $22 billion Roku deal show live sports are key to winning the streaming wars

Jun 16, 2026

Five brands that capitalized on New York’s Knicks frenzy

Jun 15, 2026

The 3 Biggest Questions From Fox and Roku's $22 Billion Deal

Jun 15, 2026

Women’s sports create powerful results for brands and advertisers

Jun 9, 2026

The 2026 ADWEEK 50 Are Up for the Challenge

Jun 5, 2026

CMOFirst’s Weekly Roundup: Discover the Most Recent News From EDO, Broadvoic, Hyland, Optimove, Sitecore, and More!

Jun 5, 2026

Beyond the Currency Debate: How EDO’s Ad EnGage Optimize Alters the Convergent TV Landscape

Jun 4, 2026

EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV