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EDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement

Feb 4, 2026

Health care and pharma brands are going all-in on the Super Bowl—behind the growing trend

Jan 29, 2026

Some brands celebrate Super Bowl LX by looking beyond traditional formats

Jan 29, 2026

EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV

Jan 28, 2026

From AI to Measurement: Disney's Biggest Adtech Updates From CES

Jan 7, 2026

The most Effective Ads of 2025, according to EDO

Dec 22, 2025

NBCUniversal Launches First-to-Market Cross-Platform Innovations

Dec 17, 2025

Prime Video's Black Friday Sports Playbook Pays Off for Advertisers

Dec 9, 2025

How American Eagle, Gap and Levi sparked a new ‘denim war’

Dec 3, 2025

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

Oct 9, 2025

EDO Reports Spanish-Language TV Delivers 30% More Effective Ad Engagement Than English-Language TV

Oct 2, 2025

Trump’s threats against late-night TV could spell more trouble for advertisers

Oct 1, 2025

The most effective NFL advertisers from last season: report

Sep 19, 2025

Major League Baseball Media Plans Would Load Bases for Brands

Sep 12, 2025

EDO’s Joshua Lee on Data-Driven TV Outcomes

Sep 11, 2025

Banks’ NFL ads outperformed their other ads across platforms

Sep 3, 2025

NBCUniversal Says Super Bowl Ad Inventory And 90% Of All NFL Spots Are Sold Out

Sep 3, 2025

From Upfronts To Endgame: Navigating 2026’s Sports Advertising Market

Aug 27, 2025

Ads in NFL Games are 23 Times More Effective Than All Other TV Buys

Aug 26, 2025

NFL streaming ads are 66% more effective than cable and broadcast

Aug 22, 2025

EDO: Football ads continue to deliver high returns for marketers, TV platforms

Aug 22, 2025

Report: The Only Thing Bigger Than NFL TV Ads Are NFL Streaming Ads

Aug 21, 2025

Brands turn to soccer and women’s sports as key ad opportunities

Aug 14, 2025

Why Paramount Nabbed UFC Rights While ESPN and Fox Are Bundling Up

Aug 11, 2025

How ESPN and NFL Deal Could Redefine Sports Streaming, According to Experts

Aug 8, 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Aug 2, 2025

Brilliant Moves Being Made Around the Marketing Industry

Jul 23, 2025

EDO’s Kevin Krim wants to make TV ads as easy as search and social

Jul 17, 2025

The TV ads that did their jobs best so far this year: report

Jul 14, 2025

Red Lobster and Taco Bell had the most effective TV ads in the first half of 2025

Jul 10, 2025

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Jul 10, 2025

Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy

Jul 5, 2025

Looking back on some of the most memorable auto ads

Jul 3, 2025

3 ways marketers can activate against women’s sports in new, innovative ways

Jun 27, 2025

The Future of CTV Measurement Extends Beyond Reach and Frequency

Jun 23, 2025

Why Disney’s Compass seeks true north in data collaboration

Jun 17, 2025

Cannes Lions: 4 of the biggest advertising trends to watch in 2025

Jun 13, 2025

EDO, TelevisaUnivision Expand Convergent TV Partnership

Jun 13, 2025

EDO's TV Data Can Now Be Accessed Easily Through The Trade Desk

Jun 10, 2025

The year of outcomes: Why reach alone won’t cut it anymore

Jun 10, 2025

Affinity Solutions Launches Live Sports Outcomes Offering With EDO On Board

Jun 4, 2025

Soda TV Brands 71% More Effective On Streamers, Led By Dr Pepper, Poppi

Jun 4, 2025

How restaurant chains are updating their marketing menus in tough economy

May 28, 2025

TelevisaUnivision aims to win over Hispanic audiences even more with sports, music, and shortform

May 14, 2025

NFL Doubleheaders Don't Tell Whole Story of Fox's Upfront

May 13, 2025

Disney To Start 'ESPN' Streamer This Fall, Seeks Industry-Wide Streaming Measures

May 13, 2025

NBCUniversal Ad Exec Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty

May 12, 2025

Trump's trade war is giving renewed importance to advertising Upfronts

May 11, 2025

NewFronts 2025—key ad tech and AI insights for marketers

May 9, 2025

Digital Video Forecast and Trends Q2 2025

May 7, 2025

MLS sponsorships spike as U.S. soccer gains popularity

May 5, 2025

Future Today Launches CTV Marketplace

May 1, 2025

EDO extends data interoperability for TV outcomes measurement

Apr 28, 2025

How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

Apr 28, 2025

EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV

Apr 25, 2025

EDO’s latest data pairings challenge Nielsen’s hold on TV outcomes measurement

Apr 23, 2025

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

Apr 17, 2025

Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess

Apr 16, 2025

Boosted by March Madness, Tremfya takes the lead in TV pharma ad rankings

Apr 4, 2025

Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year

Mar 27, 2025

44 Women Leaders in Ad Tech Share Their Secrets for Success

Mar 25, 2025

Hoop dreams: Women’s basketball drives slam dunk results for pharma brands

Mar 20, 2025

With Huge Engagement, Fubo Shows the Power of Pause Ads, Per EDO Study

Mar 20, 2025

Media agencies are finding new uses for AI while AI-generated creative still lags

Mar 18, 2025

Newsletter: Action Shots

Mar 17, 2025

Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M

Mar 14, 2025

Monarch Collective Women's Sports Fund Pays the Wins Forward

Mar 13, 2025

Advertisers upped women’s sports spend by triple digits in 2024

Mar 13, 2025

Case study: Inside Cirkul’s first Super Bowl spot

Mar 12, 2025

Women’s Sports Ads Surge in Latest Commercial Impact Report

Mar 12, 2025

TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers

Mar 11, 2025

Women's Sports Score Huge 56% Increase in Ad Effectiveness

Mar 11, 2025

Ad spending on women’s sports more than doubled last year

Mar 11, 2025

Report: Women’s sports advertisers spent big in 2024, ads 40% more effective

Mar 11, 2025

Study: Women’s Sports Are a Big Win for Advertisers

Mar 11, 2025

76 Teams in March Madness?

Mar 11, 2025

Ad Spending On Women’s Sports Doubled In 2024—Will Athlete Pay Follow?

Mar 11, 2025

Women's Basketball Is Continuing Its Rise—And It's Rewriting Brands' and Media Companies' Advertising Rulebook

Mar 11, 2025

What Is ACIF, And How Can It Improve Video Advertising?

Mar 7, 2025

Novo, Lilly and Novartis lead pharma’s stellar ad performance at Oscars

Mar 6, 2025

What's in Store for Retail Media Networks in 2025

Feb 26, 2025

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Feb 25, 2025

Following their flashy Super Bowl ad buys, healthcare and pharma players face pushback

Feb 24, 2025

From IAB ALM 2025: Digital adtech gets serious on privacy

Feb 21, 2025

WTF is identity resolution?

Feb 18, 2025

Hims & Hers sees 650% spike in traffic following Super Bowl ad as clash over compounded GLP-1s heats up

Feb 13, 2025

Why human emotion was a star player in this year’s Super Bowl ads

Feb 13, 2025

Hims & Hers Stock Soars on Momentum From Super Bowl Ad, RFK Confirmation

Feb 13, 2025

The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement

Feb 12, 2025

The Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More Expensive in 2026?

Feb 12, 2025

T-Mobile, Ram, and Jeep had the most engaging Super Bowl ads

Feb 12, 2025

T-Mobile brings back the sass with Starlink offer

Feb 11, 2025

Liquid Death's Super Bowl Debut Encourages Viewers To 'Drink On The Job'

Feb 11, 2025

‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad

Feb 11, 2025

The Top Super Bowl 59 Ads With the Most Online Engagement

Feb 10, 2025

Elon Musk Makes Subtle Super Bowl Cameo With T-Mobile Starlink Spot

Feb 10, 2025

The Most Engaging Super Bowl Ads, According to EDO

Feb 10, 2025

Super Bowl 59 ads recap: Watch all the star-studded commercials from Nike, DoorDash, Dunkin' and more

Feb 10, 2025

Super Bowl ads score big: Here are the winners and losers

Feb 10, 2025

Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data

Feb 10, 2025

Novartis Super Bowl Ad Wasn't Trying to be 'Provocative.' It's About Action.

Feb 10, 2025

How pharma and health ads performed at Super Bowl 59

Feb 10, 2025

The Most and Least Popular Super Bowl LVIII Celebrity Ads

Feb 10, 2025

AI Takes the Spotlight During Super Bowl 59—and People Aren’t Mad About It

Feb 10, 2025

3 Brands Tied for First Place in ADWEEK's Ultimate Super Bowl 59 Ad Ranker

Feb 10, 2025

Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories

Feb 10, 2025

Jeep Wins The Super Bowl

Feb 10, 2025

Fox Rides Streaming Wave to Record 126M Super Bowl Viewership Splash

Feb 10, 2025

Nike's Super Bowl Ad Drove the Most Buzz on Social Media: Data

Feb 10, 2025

Bill Murray’s Super Bowl Ad Leads to… Email Correspondence With a Dog?

Feb 10, 2025

Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck

Feb 7, 2025

Pfizer to air second Super Bowl ad, doubling down on fight against cancer

Feb 7, 2025

Wellness, GLP-1 weight loss drugs and the Super Bowl—behind the emerging trend

Feb 5, 2025

Thinking About Launching a New Product During the Big Game?

Feb 4, 2025

Why isn't the Super Bowl a bigger moment for pharma marketing?

Feb 4, 2025

Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment

Feb 3, 2025

Big Pharma has a big Super Bowl dilemma

Feb 2, 2025

IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos

Jan 30, 2025

As Super Bowl nears, data show GLP-1 game day ads had a big year

Jan 24, 2025

EDO Strikes Deal To Boost Regional TV Ad Outcomes

Jan 16, 2025

20 ad tech executives predict 2025 trends

Jan 16, 2025

These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives

Jan 6, 2025

How AI Will Impact the TV Industry in 2025, According to 15 Executives

Jan 3, 2025

For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’

Jan 3, 2025

CTV Takeover: 2025 Predictions

Jan 3, 2025

EDO CEO Kevin Krim on the value of streaming sports

Dec 30, 2024

Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear

Dec 29, 2024

Ad revenue should stabilize for media companies in 2025 — if they have sports

Dec 27, 2024

The 14 Most Important Things TV Execs and Insiders Learned in 2024

Dec 26, 2024

Pharma Pulse 12/20/24: Trends in Enterprise Value Growth and Value-to-Sales Ratios, PPF, Its Risk Factors & more

Dec 20, 2024

EDO-DoubleVerify deal brings outcome signals to CTV programmatic buying

Dec 17, 2024

Pop-Tarts, Cheez-It, and Snoop Dogg Keep College Bowls Weird

Dec 16, 2024

DraftKings ad starring Kevin Hart and LeBron James highlighted for its effectiveness

Dec 12, 2024

The Simpsons Provide a Perfectly Cromulent Way to Grow Monday Night Football Ad Revenue

Dec 9, 2024

Women’s Sports Boom Could Get Volleyball Bump

Dec 6, 2024

Amazon Sees Increase in Shoppable Ads During Black Friday NFL Game

Dec 6, 2024

Amazon Prime Black Friday Football Ads Score for Effectiveness

Dec 5, 2024

Sports-Focused Streamer Fubo Says Revenue From Upfront Commitments Increased 40%

Dec 5, 2024

College Football Playoff expansion boosts advertising, viewership at Disney

Nov 29, 2024

At $750,000 a Throw, Amazon’s NFL Black Friday Ads Are an Easy Score

Nov 29, 2024

The lift for every ad on Amazon's Thursday Night Football is higher than NFL average: EDO Inc. CEO

Nov 27, 2024

Here Are the Brands You'll See During Amazon's Black Friday NFL Game

Nov 27, 2024

NFL advertisers find success with pregame ads: report

Nov 25, 2024

Inscape, EDO expand partnership

Nov 21, 2024

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

Nov 21, 2024

State Farm and Disney Team Up With Caitlin Clark for New Ad

Nov 20, 2024

How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel

Nov 20, 2024

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

Nov 20, 2024

The Force of Lego and Star Wars

Nov 15, 2024

A Happy Halloween for M&M's

Nov 5, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

Oct 31, 2024

GroupM doubles advertiser spend on women’s sports within months

Oct 29, 2024

Two Yankees-Dodgers World Series Games Up 66% In Viewers

Oct 27, 2024

Harris Campaign Spends Big On National TV In October

Oct 24, 2024

Record WNBA Finals ratings cap off season of viewership wins

Oct 23, 2024

How Joshua Lee helped EDO move from movie marketing to measurement for all advertisers

Oct 21, 2024

Stand At Attention? Not Enough When It Comes TV, Media Advertising

Oct 17, 2024

Basketball’s big year for brands

Oct 16, 2024

TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO

Oct 10, 2024

EDO: Ads on Spanish-language TV more effective compared to English-language TV

Oct 9, 2024

Spanish-Language TV Scores Major Brand Engagement Gains

Oct 9, 2024

Report: Ads on Spanish-Language Networks Outperform English-Language TV

Oct 9, 2024

Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline

Oct 4, 2024

Data Drop: Nutter Butter Math

Oct 2, 2024

Cynopsis 09/26/24: Ready to go back to "The Office"?

Sep 26, 2024

Why consumers, not restaurants, are dictating value

Sep 18, 2024

What the Travis Kelce Effect Means for Brands, Athletes and Entertainment

Sep 16, 2024

The Travis Kelce Effect: Redefining Athlete Brand Partnerships with Jason Notte

Sep 16, 2024

Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

Sep 13, 2024

A Cheeky Football Ad Isn't Enough for Today's CEO

Sep 5, 2024

Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads

Sep 5, 2024

NFL Kicks Off 2024 Season With Huge Ratings Win

Sep 5, 2024

The ultimate guide to the sports rights deals changing how we watch games

Sep 3, 2024

EDO and Nielsen Demonstrate Strong Sales Proxy Media Optimization

Aug 28, 2024

EDO and Fubo named as Digiday Tech Award finalists

Aug 27, 2024

Netflix Sees 150% Jump In Upfront Ad Sales This Year

Aug 20, 2024

Adidas ads are outperforming Nike ads on TV, research shows

Aug 15, 2024

Recapping the WNBA's strong first half as season resumes

Aug 15, 2024

Exclusive: Taylor Swift and Bud Light Among the 5 Players Powering NFL Ad Blitz

Aug 15, 2024

Marketing Winners and Losers of the Week

Aug 9, 2024

Honda’s New Electric Prologue Picks Up Sales As Olympics Continue

Aug 8, 2024

Amazon Prime Video plots Hollywood expansion

Aug 7, 2024

Cynopsis 08/07/24: Charles Barkley changes course on TNT Sports job

Aug 7, 2024

It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel

Aug 6, 2024

As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores

Aug 6, 2024

Walmart among most effective TV advertisers

Aug 6, 2024

Inside Nike's Race to Regain Its Marketing Edge

Jul 31, 2024

Amazon’s Black Friday NFL game sells out of ad inventory

Jul 31, 2024

Paris Olympics Opening Ceremony Draws 28.6 Million on NBC and Peacock

Jul 30, 2024

NBC, Peacock capture 28.6M viewers for Paris Olympics Opening Ceremony

Jul 29, 2024

What the NBA rights deal spells out about the future of streamers, platforms in live sports

Jul 29, 2024

Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo

Jul 29, 2024

Warner Bros. Discovery Blocked From NBA Media Deal by Amazon

Jul 24, 2024

Top-performing TV ads offer bright colors, creativity, comedy, according to EDO report

Jul 19, 2024

WNBA’s $2.2 Billion Media Rights Deals Is Win for Women’s Sports

Jul 17, 2024

NBA Finalizes TV, Streaming Deals Valued At $76B - TNT In The Hunt?

Jul 11, 2024

Streaming Scores Big in $76 Billion NBA Media Rights Deal

Jul 10, 2024

Clark's Fever continue to drive ratings, ad revenue, for WNBA - Sports Media Watch

Jul 9, 2024

The most effective ads so far in 2024: report

Jul 8, 2024

Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says

Jul 2, 2024

EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners

Jul 2, 2024

White Claw Spots Grabbing Viewer’s Attention, EDO Finds

Jul 1, 2024

What TV Advertisers Need To Know About Outcomes

Jun 20, 2024

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Jun 16, 2024

How the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain

Jun 15, 2024

Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars

Jun 12, 2024

No More Networks and Streamers. In 2024, There's Only CTV

May 22, 2024

TelevisaUnivision centers Upfront on culture, ViX growth with 50M MAUs

May 15, 2024

Netflix Is Launching Its Own Ad Tech

May 15, 2024

NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement

May 7, 2024

Paramount Offers EDO, Mastercard Data for TV Ad Deals

May 2, 2024

Airbnb launches new global marketing strategy geared around experiences

May 1, 2024

Caitlin Clark and Women's Basketball Score Big for Disney

Apr 30, 2024

Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming

Apr 29, 2024

Nike faced competitive bidding process in landing Caitlin Clark

Apr 22, 2024

Why Caitlin Clark Will Be Worth It for Nike

Apr 19, 2024

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts

Apr 19, 2024

CTV Marketers Are Using Gen AI to Improve Contextual Advertising

Apr 17, 2024

How cable TV will compete for ad dollars in a difficult upfront

Apr 3, 2024

What the rise of Caitlin Clark means for the business of women’s basketball

Apr 2, 2024

LSU-Iowa Clash Will Showcase Rising Value of Women’s March Madness

Apr 1, 2024

Dinosaur Metrics: Meet EDO's Meteor

Apr 1, 2024

Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals

Mar 27, 2024

Fox, Netflix Quietly Built Sports Ad Deal That Wasn't Based on TV Ratings (EXCLUSIVE)

Mar 21, 2024

TV's Latest Epic Battle: Upstarts Fight Nielsen for Ratings Dominance

Mar 21, 2024

Women’s Hoops Set to Break March Madness Viewership Marks

Mar 21, 2024

NBCU Fuels Advertisers' Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery

Mar 20, 2024

NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement

Mar 20, 2024

Grand Slams among most effective women’s sporting events for advertisers: report

Mar 14, 2024

Women's March Madness is in Marketing Demand—What Brands Need to Know Ahead of the Tourney

Mar 14, 2024

New data explores advertising trends for women’s sports in 2023

Mar 13, 2024

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

Mar 13, 2024

Women’s sports score high for TV advertisers in new research

Mar 11, 2024

Commercials During Women’s Sports Show Gains in Effectiveness: EDO

Mar 7, 2024

A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool

Mar 6, 2024

Why Temu Is Spending On Marketing Like A Billionaire

Feb 21, 2024

More beauty brands advertised at the Super Bowl this year. Here’s how it paid off

Feb 16, 2024

Bloomberg Business of Sports: Pacers COO Mel Raines

Feb 16, 2024

VW, Kia, BMW Super Bowl ads draw big interest for new EVs

Feb 13, 2024

China’s Temu dominated Super Bowl ad breaks — but how exactly do you pronounce it?

Feb 13, 2024

Pfizer wins pharma ad Super Bowl, beating Astellas' Veozah spot

Feb 13, 2024

5 Super Bowl LVIII takeaways for marketers

Feb 13, 2024

How brands justify the expense of a Super Bowl spot

Feb 13, 2024

Inside Super Bowl Record Viewership—Breaking Down the Measurement Data

Feb 13, 2024

Pfizer's Super Bowl Ad Triumph: A Tribute to Science and the Fight Against Cancer

Feb 13, 2024

Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII

Feb 13, 2024

Super Bowl 2024 commercials: Which ads scored with viewers?

Feb 12, 2024

Bloomberg Intelligence: Oil Mega-Merger, Super Bowl

Feb 12, 2024

VW’s Super Bowl Commercial Was The Big Winner Last Night

Feb 12, 2024

What Sunday's Super Bowl ads told us about the economy

Feb 12, 2024

Next Day Scorecards Don’t Paint an Accurate Picture of Super Bowl Ad Impact

Feb 12, 2024

Temu's Big Super Bowl Ad Buy—The Results of Running the Same Commercial 5 Times

Feb 12, 2024

Super Bowl Alert: Big Game Ad Winners and Losers

Feb 12, 2024

These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO

Feb 12, 2024

State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title

Feb 12, 2024

An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough?

Feb 9, 2024

Automakers approach Super Bowl ad stage from different angles

Feb 9, 2024

How streaming is changing the NFL’s business

Feb 9, 2024

Beauty Brands in the Super Bowl—How Taylor Swift, Women's Sports and Social are Driving These Ads

Feb 8, 2024

For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment

Feb 8, 2024

Cynopsis 02/07/24: Fox orders season three of “Animal Control”

Feb 7, 2024

Super Bowl commercials and strategies to watch for

Feb 6, 2024

With Super Bowl Ads, Watch What People Do—Not What They Say

Feb 6, 2024

The Pop-Tarts Bowl Showed Brands Don't Need a Super Bowl Ad to Make an Impact in Culture

Feb 1, 2024

Super Bowl 58 Business Influence Reaches Far Beyond Game Day

Jan 30, 2024

Turning Your Big Game Ad Into a Year-Long Triumph

Jan 29, 2024

Cynopsis 01/26/24: Fubo offers live TV first

Jan 26, 2024

Check out the most effective pharma ads of 2023

Jan 26, 2024

EDO Names The Most Effective Shows For Advertisers In 2023

Jan 25, 2024

Netflix revenue and subscription gains outpace expectations in Q4 results

Jan 23, 2024

Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming

Jan 23, 2024

Unstoppable Duo: The Taylor Swift Era and Kelce’s Marketing Triumph

Jan 22, 2024

No Offseason: Amazon Ready To Work With Advertisers in Its Sports PropertiesD

Jan 18, 2024

Amazon Is About to Eat the TV Universe

Jan 10, 2024

Measuring the Performance of Streaming TV Advertising

Jan 9, 2024

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Jan 2, 2024

Advertising is all about supporting the consumption of great content, says EDO CEO Kevin Krim

Dec 26, 2023

The 2024 Outlook for Streaming, CTV and Advertising

Dec 25, 2023

From the generative AI boom to X's advertising crash — these were the 5 biggest ad industry shocks in 2023 and what they mean for next year

Dec 22, 2023

The 2023 TV Measurement Shakeout

Dec 21, 2023

CTV Audience Measurement Differs From Cookie Tracking on Open Web: EDO’s Kevin Krim

Dec 14, 2023

EDO is Measuring CTV Ad Outcomes On Fubo

Dec 14, 2023

5 takeaways from Netflix's viewership data dump for its ads business, its competitors, and the future of streaming

Dec 13, 2023

Netflix has released a trove of viewing data, but to what end?

Dec 13, 2023

Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory

Dec 13, 2023

Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

Dec 8, 2023

Amazon’s disappointing NFL Black Friday ratings aren’t scaring advertisers

Dec 1, 2023

Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting

Nov 28, 2023

Consumers responded ‘very aggressively’ to big discount ads this year, says EDO Inc.’s Kevin Krim

Nov 27, 2023

Amazon Wants Black Friday NFL Viewers to Stay Seated — and Shop

Nov 23, 2023

Your Obsession With ‘Performance Media’ Is Dragging Down Brand Performance

Nov 22, 2023

Black Friday NFL Game Tees Up Friction-Free Holiday Shopping

Nov 20, 2023

Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers

Nov 20, 2023

Sleigh the season: Will caution stifle the holidays or can marketers win?

Nov 16, 2023

Edward Norton on future of streaming: Ads will 'double' Netflix's market cap

Nov 15, 2023

Netflix's Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year Anniversary

Nov 1, 2023

Netflix Ad Tier Hits 15 Million Monthly Active Users Globally

Nov 1, 2023

‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh

Oct 31, 2023

Disney+ beefs up ad tier with more targeting, measurement features

Oct 30, 2023

EDO conducted analysis of advertising during the 2023 BET Hip Hop Awards

Oct 26, 2023

The WNBA Finals brought a surge of engagement for advertisers, new data shows

Oct 25, 2023

Live sports, holiday movies boost engagement on TV: report

Oct 19, 2023

The Return of Fresh Late-Night Shows Gives Advertisers a Boost

Oct 19, 2023

State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

Oct 18, 2023

Why Experian chose Travis Kelce to star in a campaign…before the Taylor Swift rumors

Oct 11, 2023

Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion

Oct 11, 2023

Toyota Locks in Automotive Category Exclusivity With the NFL

Oct 11, 2023

The Astounding Results of Maximum Effort's NFL Stunt With Jake From State Farm and Taylor Swift

Oct 9, 2023

Marketing enters its Taylor Swift era: Here’s what the numbers say

Oct 6, 2023

‘Sunday Night Football’ viewership spikes thanks to Taylor Swift

Oct 4, 2023

Brands endorsed by Travis Kelce, like Pfizer and Campbell's Soup, are also benefitting from Taylor Swift's halo

Oct 3, 2023

Why the 'Taylor Swift Effect' Is an NFL Advertiser's Wildest Dream

Oct 3, 2023

Netflix and other streamers have to share data with creators now — but the new transparency only goes so far

Sep 28, 2023

Brands Rush Into Football Season With Early Campaigns

Sep 15, 2023

Live sports and news remain ‘king of the hill’ for TV engagement, says EDO’s Kevin Krim

Sep 8, 2023

Live sports and news remain ‘king of the hill’ for TV engagement, says EDO’s Kevin Krim

Sep 8, 2023

Media Tech Update

Sep 5, 2023

EDO Is Building a Business on Predicting Outcomes

Sep 5, 2023

EDO Is Building a Business on Predicting Outcomes

Sep 5, 2023

Advertisers Will Look to Football to Fill Media Gaps, Report Says

Aug 25, 2023

NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Aug 24, 2023

Back-to-School Spending Reviews 'Mixed'—But Retailers With the Right Assortments Will Prosper, Experts Say

Aug 23, 2023

The travel ad spend rebound continues: report

Aug 9, 2023

Netflix Reveals New Password Sharing Data And Drops Cheapest Plan

Jul 20, 2023

Travel Ad Engagement Rates Surge, Revenue To Follow

Jul 17, 2023

Travel's Top TV Ads Reflect Surge In Demand

Jul 14, 2023

BBC America Is First Class for Travel Advertisers, EDO Finds

Jul 13, 2023

A Prime Video Ad Tier Could Be a Cash Cow for Amazon – but It’s Not Without Risks

Jun 29, 2023

Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar

Jun 21, 2023

Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Jun 20, 2023

Nielsen, EDO Team Up on Data Integration

Jun 20, 2023

Nielsen, Rival EDO To Offer Integrated Data

Jun 20, 2023

Nielsen, EDO Integrate Data On Viewership and Outcomes

Jun 20, 2023

Why Measurement Rivals Nielsen and EDO Are Teaming Up

Jun 20, 2023

EDO Launches New Tool for Increasing ROI of TV Ad Campaigns

Jun 13, 2023

A Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense

Jun 13, 2023

EDO Offers Creative Rotation Optimization For TV Campaigns

Jun 13, 2023

EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%

Jun 13, 2023

Netflix Plans Bigger Cannes Presence After Virtual TV Upfront Presentation

Jun 12, 2023

WSJ: Amazon exploring ad tier for Prime Video

Jun 8, 2023

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Jun 6, 2023

This Year’s TV Upfronts: Upgrades To Targeting And Programmatic

May 23, 2023

05/22/23: Cynopsis Media Tech Update

May 22, 2023

EDO’S Kristen Fong Makes Super Bowl A Winning Game

May 21, 2023

TV’s Annual Upfronts Were Light on Stars, Heavy on Drama (and Not the Scripted Kind)

May 19, 2023

Netflix touts nearly 5 million ad-supported members at first-ever upfrontt

May 19, 2023

Netflix boosts ad-supported tier with new product, measurement options

May 19, 2023

Netflix revealed how many users opted for ad-supported plan

May 18, 2023

Netflix Partners With EDO to Deliver Outcomes Measurement

May 18, 2023

Ad Age Newsletter

May 18, 2023

Netflix’s First Upfront Offering Includes Better Measurement And Targeting

May 18, 2023

EDO,Netflix strike measurement pact as ad tier reaches 5M MAUs

May 18, 2023

Netflix picks EDO for outcomes measurement

May 17, 2023

Netflix ad tier has 5 million monthly active users, more from upfront

May 17, 2023

Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users

May 17, 2023

Netflix Ad Tier Has 5 Million Subscribers

May 17, 2023

Netflix Touts New Ad Service With 5M Monthly Users at Upfronts Presentation

May 17, 2023

Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier

May 17, 2023

Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos

May 17, 2023

XFL title game TV viewership sluggish, but ESPN says season met expectations

May 16, 2023

05/15/23: Linda Yaccarino called a "home run hire" for Twitter

May 15, 2023

Warner Bros. Discovery's top ad exec reveals how it plans to grab ad dollars away from Disney, Netflix, and more rivals

May 11, 2023

Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending

May 3, 2023

Measurement Messiness Complicates TV’s Annual Sales Season

May 1, 2023

The Daily: A multicurrency TV measurement future, longer mobile video ads, and marketing's image problem

Apr 28, 2023

AdExplainer: TV Measurement vs. TV Currency

Apr 26, 2023

Steady Growth…Or Industry Denial?

Apr 21, 2023

Meet the 27 rising stars of adtech solving advertisers' toughest challenges

Apr 19, 2023

Nielsen Regains Key Media Accreditation

Apr 17, 2023

Analyzing Measurement's 'Critical' Role in 2023 Upfront Negotiations

Apr 10, 2023

How the Big Measurement Companies Actually Measure Up

Apr 10, 2023

04/10/23: Cynopsis Media Tech Update

Apr 10, 2023

Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth

Apr 7, 2023

04/06/23: Apple TV+ hands early renewal to "The Big Door Prize" - Cynopsis Media

Apr 6, 2023

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

Apr 5, 2023

Why TV's reach and targeting are keys to a multiscreen advertising strategy

Apr 4, 2023

Morning Consult Brands Newsletter

Apr 2, 2023

March Madness TV Commercials Post Dramatically Higher Online Engagement 03/31/2023

Mar 31, 2023

Q&A with EDO CEO: Kevin Krim

Mar 19, 2023

MEASURING MARCH MADNESS, SILVER SCREEN AD ATTENTION AND MORE: DATACENTER WEEKLY

Mar 19, 2023

AI in Action E429: Peter Foley, Head of Data Science at EDO

Mar 17, 2023

Hallmark Adds EDO as Measurement Partner

Mar 15, 2023

Hallmark Media Taps EDO for Outcomes Measurement

Mar 15, 2023

Hallmark Media Inks Measurement Pact With EDO

Mar 15, 2023

Hallmark Media Signs With EDO to Measure Ad Outcomes

Mar 15, 2023

ABC's 'Oscars' Up 12%, National TV Ad Spend Hits $106M

Mar 14, 2023

Disney Sells Out Oscar Commercials At Prices Between $1.6-$2.1 Million

Mar 10, 2023

Oscar Ad Inventory Sells Out On ABC, At Slightly Lower Rates Than 2022

Mar 10, 2023

A+E Networks Deepens Its Precision + Performance Solution, Helping Advertisers Achieve Better Outcomes

Mar 2, 2023

As Marketers’ Use of QR Codes Grows, So Does the Potential for Technical Issues

Feb 23, 2023

After a Successful Super Bowl Ad, Temu’s Growth is Outpacing Rivals Like Target

Feb 21, 2023

Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend

Feb 20, 2023

Rémy Martin’s First-Ever Super Bowl Debut with Serena Williams

Feb 18, 2023

How Brands Used Music and Sonic Logos in Their Super Bowl Ads This Year

Feb 17, 2023

Cost of Streaming

Feb 17, 2023

Did Temu score a major win on Super Bowl Sunday?

Feb 16, 2023

The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner

Feb 14, 2023

Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads

Feb 14, 2023

‘The Flash’ Was the Most-Watched Trailer of the Super Bowl Ahead of ‘Guardians of The Galaxy’ and ‘Fast X’

Feb 14, 2023

Temu and WeatherTech Top Performing Retail Brands During Super Bowl LVII

Feb 14, 2023

Chinese-owned U.S. shopping app Temu scores big with Super Bowl ad

Feb 13, 2023

Warner Bros., Disney score big in Super Bowl advertising: EDO

Feb 13, 2023

How the Jesus Super Bowl Commercials Were Received

Feb 13, 2023

Rihanna shines bright like a diamond during Super Bowl LVII halftime show

Feb 13, 2023

Super Bowl ad hits feature 'The Flash', Disney as automakers pull back

Feb 13, 2023

Here are the best ads that ran during the Super Bowl

Feb 13, 2023

Going Viral: Super Bowl Ads

Feb 10, 2023

What the Data Tells Us About Making a Great Super Bowl Ad

Feb 9, 2023

One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice

Feb 9, 2023

Super Bowl Ads 2023: The Year When Brands Split Costs

Feb 9, 2023

Super Bowl ads: GM, Netflix, Michelob roll out star-studded campaigns ahead of big game

Feb 4, 2023

Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies?

Feb 3, 2023

Has TV ad measurement’s day of reckoning finally arrived?

Jan 30, 2023

Why Disney Is Already Up To Its (Mickey) Ears In Upfront Planning

Jan 30, 2023

Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim

Jan 26, 2023

Disney Strikes Outcome Measurement Deal With EDO

Jan 25, 2023

Disney+ advertisers will soon get Hulu’s ad targeting capabilities

Jan 25, 2023

Disney Engages EDO to Measure Impact of Streaming Ad Campaigns

Jan 25, 2023

Disney Taps EDO To Help Measure Streaming Activity

Jan 25, 2023

Disney Outlines Measurement Strategy for Streaming TV Future

Jan 25, 2023

Disney Advertising Expands Relationship With Edward Norton-Backed Measurement Firm EDO, Will Use Its Engagement Data For Streaming

Jan 25, 2023

NFL enjoys huge wild-card ratings, with a stronger slate up next: Sports on TV

Jan 18, 2023

Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second

Jan 4, 2023

12/27/22: Cynopsis Presents Looking Ahead…

Dec 27, 2022

Media stocks lost over $500 billion in value this year — here’s what happens next

Dec 26, 2022

Advertisers Line Up for NBA Games on Christmas Day

Dec 23, 2022

YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year.

Dec 23, 2022

EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post

Dec 14, 2022

EDO Names Paramount & 20th Century Vet Steve Siskind As GM, Studio Analytics

Dec 13, 2022

Ad Tech Execs Respond to Disney+ Ad Tier

Dec 9, 2022

Disney Rolls Out Ad-Supported Tier for Disney+

Dec 8, 2022

DIS Stock Alert: What to Know as Disney Debuts Ad-Supported Tier

Dec 8, 2022

Disney+ Bows Lower-Priced Ad-Supported Subscription Option in the U.S.

Dec 8, 2022

DISNEY+ AD TIER INCLUDES GOOGLE, P&G AMONG 100-PLUS ADVERTISERS

Dec 8, 2022

Disney+ could see 1 in 4 subscribers trade down to ad-supported plan – Kantar

Dec 7, 2022

Disney+ officially launches $7.99 ad-supported tier in push toward profitability

Dec 7, 2022

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

Dec 6, 2022

Ordinary Investors Who Jumped Into Crypto Are Saying: Now What?

Dec 5, 2022

Amid Ad Spending Cuts, Retailers Rethink Campaigns

Nov 30, 2022

QATAR’S WORLD CUP BEER BAN IS A $75 MILLION HEADACHE FOR BUDWEISER

Nov 18, 2022

This is a pivotal moment for Netflix and the streaming industry, says EDO CEO Kevin Krim

Nov 18, 2022

World Series draws its second-lowest TV audience ever: What the ratings mean

Nov 8, 2022

Madison Avenue Tunes In As Netflix Launches Ad Tier

Nov 3, 2022

Netflix ad tier debuts at 'a pivotal moment for the industry,' ad exec explains

Nov 3, 2022

Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.

Nov 3, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

Nov 3, 2022

Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement

Nov 1, 2022

EDO And Similarweb Launch A Privacy-Centric Convergent TV Measurement Solution

Nov 1, 2022

TV Advertisers, Stop Worrying About Attention Measurement

Oct 31, 2022

Data Practitioner Spotlight: Laura Dawson of EDO on data taxonomies

Oct 27, 2022

Nielsen reasserts measurement dominance with Netflix deal

Oct 17, 2022

How Disney Advertising and EDO Are Leaning Into the Power of 'Live'

Oct 14, 2022

Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim

Oct 12, 2022

Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood.

Oct 11, 2022

Promos for ABC’s ‘Abbott Elementary’ Outperformed Net Average By 135%

Oct 10, 2022

With Ad-Tier Launches, Netflix and Disney+ Wade Further Into Big Data’s Streaming Hazards

Oct 6, 2022

What Pullback? US Sports Betting TV Ads Rise During Early NFL Season

Sep 28, 2022

Netflix And Disney Poised To Shake Up TV Ad World

Sep 25, 2022

Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era

Sep 21, 2022

Ahead Of ‘Monday Night Football’ Doubleheader On ABC And ESPN, Disney Says Surging Viewer Engagement Is Enticing Advertisers

Sep 19, 2022

One ‘Monday Night Football’ Spot Worth 35 On Other Primetime Shows: EDO

Sep 16, 2022

NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO

Sep 15, 2022

Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds

Sep 15, 2022

Men’s skincare brand Dr. Squatch finds football fans with CTV, social media

Sep 15, 2022

NFL week 1 draws viewers and advertisers but few crypto promotions

Sep 12, 2022

"The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

Aug 29, 2022

Stars Shed a Different Light on Advertising

Aug 26, 2022

Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

Aug 16, 2022

NIELSEN-SIZED TV PANEL FOR MEASUREMENT RIVALS PLANNED BY VAB TRADE GROUP

Aug 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

Aug 9, 2022

NIELSEN RIVALS TRIED BY LESS THAN HALF OF TV UPFRONT ADVERTISERS, VAB SURVEY FINDS

Aug 8, 2022

Shark Week Shows Teeth in Generating Search: EDO

Aug 4, 2022

Top pharma ads in first half strike perfect balance of variables to inspire consumer interest

Aug 2, 2022

Can the XFL and USFL coexist or is a merger in the offing?

Jul 29, 2022

XFL Got ‘Substantial Income’ From Disney/ESPN TV Deal

Jul 29, 2022

Ab­b­Vie, No­vo Nordisk TV ads gen­er­ate most search­es in first half of 2022, ad track­er finds

Jul 29, 2022

Why the Netflix-Microsoft advertising partnership makes more sense than it seems

Jul 14, 2022

Why Netflix Chose Microsoft to Power Its Advertising Ambitions

Jul 14, 2022

Why Netflix Chose Microsoft to Power Its Advertising Ambitions

Jul 14, 2022

WHY NETFLIX CHOSE MICROSOFT FOR AN 'UPSET' AD TECH WIN

Jul 14, 2022

Brands Spent $64.6 Million on Commercials For USFL Games, Potential Schedule Changes In Season Two

Jul 7, 2022

USFL survives Year 1, looks ahead to second season, expansion, team sales

Jul 6, 2022

NIELSENIQ TO MERGE WITH GFK EXPANDING REACH FOR RETAIL MEASUREMENT COMPANIES

Jul 1, 2022

Netflix's ad rollout signals 'paradox of choice' for both brands & consumers: Expert

Jun 30, 2022

"EDO - Measuring TV ad effectiveness using search and behavioral data"

Jun 29, 2022

"13 Cannes Lions Takeaways, from Diversity to Web3 and Netflix

Jun 28, 2022

Cannes TV Measurement Takeaways from Top Execs -- Banning the Word 'Alternatives' and More

Jun 24, 2022

Streaming M&A Means New Monetization Opportunities And Measurement Tactics

Jun 23, 2022

06/22/22: “The Bob’s Burgers Movie” gets small screen release date

Jun 22, 2022

NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher

Jun 20, 2022

Nielsen Still Trying To Reach (The) ONE; Apple Flexes Its Cash Advantage

Jun 16, 2022

With Metrics War Looming, Pity The Video Advertiser

Jun 15, 2022

"Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Jun 8, 2022

The Right Measure: How EDO Helps Beauty Brands Make an Impact

Jun 7, 2022

TV Owners of OpenAP Make Pitch to Move Ad Dollars to New Measurements

Jun 7, 2022

OpenAP to Host Measurement-Themed Advanced Advertising Summit at Cannes Lions

Jun 7, 2022

Microsoft just closed its acquisition of adtech firm Xandr. Here are 5 other companies it could buy to compete with Google and Meta

Jun 6, 2022

Warriors-Celtics may boost NBA Finals to pre-pandemic ratings: Sports on TV

Jun 1, 2022

Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse

May 26, 2022

Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data Oracle

May 20, 2022

Ad Age Remotely: Edward Norton Talks Media Measurement

May 11, 2022

Automakers have slashed their ad spending, causing pain for media companies that could continue well into 2023

May 6, 2022

Edward Norton and Kevin Krim: “We'll throw down the glove and have an academic data science debate with anybody who wants to try to pigeonhole search into a niche.”

May 3, 2022

Amid Streaming Boom, Some Companies Love Linear TV

Apr 29, 2022

Xandr Offers Six Nielsen Measurement Alternatives For TV Ad Deals

Apr 21, 2022

Xandr Strikes Trial Deals With Six Measurement Companies

Apr 21, 2022

TV, Online Measurement Firm Lands $80M Investment

Apr 18, 2022

EDO Raised $80M, Laserfiche’s New HQ, and More LA Tech News

Apr 11, 2022

Shamrock Capital invests $80M in EDO

Apr 7, 2022

Nielsen Rival EDO Raises $80M From Shamrock Capital

Apr 6, 2022

TV Ad Measurement Company EDO Receives $80 Million Investment

Apr 6, 2022

Television News Daily: Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals

Apr 5, 2022

EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid

Mar 29, 2022

‘The Brady Effect’: Brady’s return to football economic impact extends Bucs

Mar 14, 2022

In the 2022 Super Bowl, some celebrities outshined the brands they promoted

Mar 8, 2022

EDO Provides Real-Time Ad Campaign Management for SoFi

Mar 1, 2022

Why the Real Winners of Super Bowl LVI Were Women

Feb 16, 2022

Car Companies Win Big a Super Bowl Ad Game

Feb 15, 2022

China’s Richest Auto Billionaire Scores Super Bowl Ad Win

Feb 14, 2022

Fresh off Super Bowl ad, Cue Health adds Rams star Aaron Donald to its influencer list

Feb 14, 2022

10 Data Points That Sum Up How the Ads Performed in Super Bowl 56

Feb 14, 2022

EV-maker Polestar's ad ribbing Musk most popular at Super Bowl

Feb 14, 2022

Average Super Bowl ad will generate four times more engagement, says EDO CEO Krim

Feb 14, 2022

Why electric vehicles are so hot in the 2022 Super Bowl ads

Feb 13, 2022

It's the Super Bowl of First-Party Data as Brands Sharpen Personalization With Big Game Buys

Feb 11, 2022

2022 Super Bowl TV ratings predictions: Will the audience rebound? Here’s what experts think

Feb 11, 2022

Super Bowl 2022: Soaring COVID-era ad spots a 'sign of the times' for brands

Feb 9, 2022

2022 Super Bowl Commercials FAQ: What an ad costs, who's buying & everything else you need to know

Feb 8, 2022

Halle Berry and JB Smoove Crown Caesars Sportsbook's First Super Bowl Ad

Feb 4, 2022

42.7 million people watched the Kansas City Chiefs’ thrilling win over Buffalo Bills

Jan 25, 2022

Super Bowl Alert - First Commercial Drops, Mystery NFT, and More Travel

Jan 21, 2022

Why a Single Video Currency is No Longer Enough

Jan 20, 2022

Car Advertising Finally Goes Electric

Jan 15, 2022

Univision’s Quest For Outcome-Focused Data And Representative Measurement

Jan 13, 2022

Super Bowls Ads, Kobe Bryant Lawsuit Make The Year’s Top P&C Stories

Jan 6, 2022

The Future Of CTV: Identity, Engagement And AVOD

Jan 4, 2022

TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

Jan 4, 2022

Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram

Jan 3, 2022

2022 Predictions: CTV and cross-channel advertising

Dec 30, 2021

Sports on TV: NBA gets modest Christmas TV numbers as NFL obliterates all competition

Dec 29, 2021

The 'Explosive' Growth Expected for Sports Betting Ads in America

Dec 27, 2021

Christmas Day marks critical phase for NBA season amid Covid concerns

Dec 22, 2021

Year-End Awards: Best Sports Business Athlete

Dec 20, 2021

ViacomCBS, Dentsu Move Away From Nielsen in New Audience-Measurement Pact

Dec 16, 2021

Cynopsis Year in Review & 2022 Forecast - Cynopsis Media

Dec 15, 2021

The 21 hottest adtech companies of 2021

Dec 9, 2021

MarketBrief - Holiday Spending Trends

Dec 6, 2021

How pre-purchase video consumption drives e-commerce: Datacenter Weekly

Dec 3, 2021

Ad-Engagement Predictions, Now At Univision

Dec 2, 2021

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

Dec 2, 2021

12/02/21: Trevor Noah gets a repeat Grammys performance

Dec 2, 2021

EDO’s Krim Helps Univision Advertisers Predict The Future

Dec 1, 2021

UNIVISION ADOPTS CONSUMER BEHAVIOR DATA TO PROVE TV DRIVES BUSINESS RESULTS

Dec 1, 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Nov 22, 2021

Car Ads May Be in Shorter Supply This Holiday Season, Thanks to the Supply Chain Mess

Nov 21, 2021

Automakers are canceling Christmas marketing due to global chip shortage

Nov 15, 2021

Automakers are canceling Christmas marketing due to global chip shortage

Nov 14, 2021

Automakers Realize Christmas Ads This Year Are Useless

Nov 13, 2021

Car makers, retailers cutting advertising ahead of holiday season due to supply chain issues

Nov 11, 2021

11/11/21: Discovery’s David Zaslav promises “hands on” oversight of WarnerMedia; Brian Williams announces NBC News exit; Wendy Williams not ready for daytime (yet)

Nov 11, 2021

‘December to Forget’: Automakers, retailers cut TV ads amid supply chain woes

Nov 11, 2021

Fox Using EDO’s Ad EnGage Convergent Platform To Boost On-Air Promotion

Nov 11, 2021

Data and AI Bring Moneyball to Sports Marketing

Nov 2, 2021

How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness

Oct 29, 2021

Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance

Oct 18, 2021

Tom Brady effect is very real' - Advertising CEO highlights the TB12 effect

Oct 15, 2021

NHL started its $1 billion deal with ESPN and Turner Sports – here’s how many people watched the season openers

Oct 14, 2021

The Tom Brady effect' in advertising 'is very real,' CEO explains

Oct 14, 2021

TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

Oct 12, 2021

Yankees’ loss to Red Sox attracted most viewers for a baseball game on ESPN since 1998

Oct 6, 2021

Data shows when Tom Brady plays, advertisers benefit

Oct 4, 2021

Tiger King 2' is coming to Netflix

Sep 24, 2021

Cryptocurrency Firms Spend Big on Hollywood Names to Gain Trust

Sep 23, 2021

The N.F.L.’s New Play: Embrace Betting Ads, Watch the Money Pour In

Sep 15, 2021

09/15/21: Hulu orders a second season of “Only Murders in the Building”

Sep 15, 2021

What was your favorite NFL kick-off ad?

Sep 14, 2021

NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers

Sep 10, 2021

The Buccaneers vs. Cowboys game was the most-viewed NFL opener since 2015

Sep 10, 2021

15 of the most promising digital advertising and media startups of 2021, according to top VCs and insiders

Jul 14, 2021

TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO

Apr 11, 2021

March Madness remains a TV cash cow despite men’s tournament ratings dip

Apr 8, 2021

TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is

Feb 25, 2021

NBA All-Star Game Happening Despite Stars' Objections

Feb 19, 2021

How Did Brands Score in Super Bowl Advertising? (Podcast)

Feb 18, 2021

Reviewing Super Bowl Food Ads: Who Scored?

Feb 18, 2021

How some Super Bowl LV advertisers scored on mobile

Feb 11, 2021

Super Bowl LV ad rates match last year's average score of $5.5 million

Feb 11, 2021

Searches For Cadillac Surge After Super Bowl Commercials

Feb 11, 2021

Gwen Stefani Most Searched Celeb In Wake Of T-Mobile Super Bowl Spot – EDO Report

Feb 10, 2021

Super Bowl 2021 Commercials: Top Ten Celebrities Who Drove the Most Searches

Feb 10, 2021

The Falcon And The Winter Soldier's Super Bowl Trailer Smashed A Viewing Record

Feb 10, 2021

The Falcon and the Winter Soldier' Trailer Sets Super Bowl 2021 Record for Most Views

Feb 10, 2021

NBA players oppose All-Star Game, but the league knows there's a lot of money on the line

Feb 9, 2021

‘The Falcon And The Winter Soldier’ Super Bowl Spot Smashes Online Viewing Record For A Streaming Series

Feb 9, 2021

Nick Jonas, Bruce Springsteen, Scissorhands And More: Which Super Bowl Commercial Drew The Most Interest?

Feb 9, 2021

Nick Jonas to Bruce Springsteen: Top-performing Super Bowl commercials

Feb 8, 2021

EDO CEO and President Kevin Krim breaks down the top-performing Super Bowl commercials

Feb 8, 2021

State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms

Feb 8, 2021

By the numbers: Super Bowl LV

Feb 8, 2021

Automakers will show fewer Super Bowl ads, but they're still in the game

Feb 8, 2021

Australian Open Continues Without Fans Amid COVID-19 Lockdown

Feb 8, 2021

Bill Shea: Most-searched national Super Bowl LV TV ads

Feb 8, 2021

Fox Business Drops 'Lou Dobbs Tonight,' Its Highest-Rated Show, Day After $2.7B Defamation Suit

Feb 7, 2021

The Super Bowl TV commercial is an expensive risk or reward, especially in 2021

Feb 5, 2021

Industry Observer: Progressive and State Farm NFL Quarterback Ads Could Hike Market Share

Jan 27, 2021

TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads

Jan 15, 2021

NBA says no plans for pause, but it will address pandemic protocols to ease Covid-19 troubles

Jan 12, 2021

NFL is still committed to playoffs despite more Covid-19 outbreaks

Jan 6, 2021

Adam Silver has to get the NBA through one more Covid-shortened season, but the league could take off after that

Dec 22, 2020

Super Bowl Delay Would Be 'Devastating' For Advertisers

Dec 21, 2020

Super Bowl ads could be a bargain if the NFL’s Covid struggles continue

Dec 20, 2020

QSR Pandemic Messaging Focused on Empathy and Convenience Wins Consumer Engagement

Dec 16, 2020

Wary Companies Hesitate on Super Bowl Commercials, Citing Pandemic

Dec 15, 2020

2020: The Year in Sports When Everybody Lost

Dec 13, 2020

Why NFL ad sales may be in trouble ahead of the Super Bowl

Dec 7, 2020

What Brands Can Do With Search Until TV Provides Better Measurement

Nov 19, 2020

TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable

Sep 17, 2020

Brands’ NFL game plans flag COVID as wild card

Sep 6, 2020

COVID-19 Hasn’t Killed The Movie Theater, But A Lot Of Changes Are Ahead

Aug 22, 2020

Marketers create TV ads that resonate with pandemic-weary consumers

Aug 20, 2020

NCAA Football Postponements Creates Void, Sports Back Performing Well

Aug 16, 2020

Postponed College Football Games Could Disrupt $1 Billion in TV Ads

Aug 12, 2020

College football cancellations could cost ESPN more than $850 million, but boost NFL opportunity

Aug 12, 2020

College Football Shutdown Puts $1.2 Billion in TV Ads at Risk

Aug 12, 2020

Why NFL has an 'interesting opportunity' amid COVID-19: EDO CEO

Aug 11, 2020

The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach

Aug 6, 2020

EDO Launches Streaming Originals Tracker Entertainment EnGage

Jun 25, 2020

EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals

Jun 25, 2020

Cinemark movie theaters to be open by July 17

Jun 17, 2020

Movie Theaters Face Their Biggest Summer Thriller Yet

Jun 8, 2020

‘Tenet’ July 17 Release: Cinemark Boss Says Warner Bros. & Christopher Nolan “Optimistic” Pic Will Stick To That Date

Jun 3, 2020

Under the right conditions, going back to the movies might not be as dangerous as you think

Jun 1, 2020

Have a Top-Notch Film Experience Without Leaving Home

May 29, 2020

Apple TV+ Not Enjoying Bump In Subscribers Amid Coronavirus Pandemic

May 25, 2020

Apple TV Plus' 'Defending Jacob' is a hit, but new data suggests subscriber growth is sluggish

May 22, 2020

What would it take to get you back to the movie theater?

May 22, 2020

Theater Chain Cinepolis Of Mexico Takes Stake In Cinemark

May 20, 2020

Engagement With ‘Last Dance’ Pays Off for Sponsors

May 18, 2020

1998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’

May 17, 2020

Survey Says Most Moviegoers Will Return to Theaters If Safety Rules Are Enforced

May 16, 2020

Is ‘Tenet’ Still Sticking On Its July 17 Release Date?

May 16, 2020

Majority Of Moviegoers Will Return To Cinemas If COVID-19 Safety Guidelines Are In Place, EDO Survey Finds

May 15, 2020

The 'Hamilton' movie is coming to Disney Plus in July, more than a year before it was expected to hit theaters

May 12, 2020

Will we ever go to movie theaters again? And are the Oscars even happening? We have answers

May 11, 2020

NFL Draft Provided Strong Ad Engagement

Apr 27, 2020

With Live Sports Sidelined, Networks Could Lose $1 Billion in Advertising

Apr 20, 2020

In shutdown, a glimpse of life without movie theaters

Apr 14, 2020

Netflix in the age of COVID-19: Streaming pioneer may have new edge on competition

Apr 8, 2020

Let Us Not Retreat From The Good Of Advertising In A Crisis

Apr 7, 2020

Monday Morning Marketer: EDO President and CEO Kevin Krim

Apr 6, 2020

Shaquille O'Neal ads drive engagement for Papa John's

Apr 6, 2020

Disney an early streaming winner as Americans are stuck indoors amid coronavirus pandemic

Apr 4, 2020

Disney an early winner as Americans are stuck indoors amid coronavirus pandemic

Apr 3, 2020

Movies theaters to rebound after reopening but not immediately: Survey

Apr 3, 2020

Many Moviegoers Eager to Return to Movie Theaters, But Others Are More Hesitant Due to Coronavirus

Apr 3, 2020

Disney Plus, Hulu getting biggest subscriber gains: surveys

Apr 2, 2020

New Survey Shows Whether Moviegoers Will Return To Theaters When They Reopen

Apr 2, 2020

New survey shows whether moviegoers will return to theaters when they reopen

Apr 2, 2020

Shaq has boosted Papa John's advertisement engagement by more than 30%

Apr 1, 2020

Papa John’s Shaq ads more effective at driving consumer search engagement: EDO

Apr 1, 2020

New Study Says Many People Will Eventually Return To Cinemas After Reopening But Most Will Wait A While

Apr 1, 2020

Moviegoers Very Likely To Return To Movie Theaters Post-Coronavirus: Study

Apr 1, 2020

TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim

Mar 31, 2020

What coronavirus means for sports marketing

Mar 26, 2020

Can TV Advertisers Win Without Live Sports?

Mar 24, 2020

Wendy’s breakfast ads succeed in cutting through the clutter

Mar 6, 2020

Casual chains tout the quality side of value

Feb 28, 2020

Week’s top-performing TV restaurant ads: Something old, something new

Feb 14, 2020

Food Steals The Advertising Spotlight

Feb 7, 2020

Tide Commercial Cleans Up With Super Bowl Attention

Feb 3, 2020

Little Caesars Wins Super Bowl Restaurant-Ad Derby

Feb 3, 2020

Automakers Win Super Bowl

Feb 3, 2020

Top 3s and bottom 3s: what the industry thought of the Super Bowl ads

Feb 3, 2020

Olive Garden, Applebee’s Cut Through Tv Ad Clutter

Jan 24, 2020

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

Jan 17, 2020

Value Pitches Dominate Start of QSR's Ad Year

Jan 10, 2020

Chevy's ad campaign a winner, data shows

Dec 23, 2019

Value Pitches Cut Through Casual Dining's Holiday Ad Clutter

Dec 20, 2019

Which Restaurant Chains Are Winning In Holiday Advertising?

Dec 17, 2019

Why Toyota Loves Distracted TV Audiences

Dec 11, 2019

Toyota's Measurement Solution for Linear TV

Nov 25, 2019

Toyota tracks TV ads' impact on searches to optimize performance

Nov 14, 2019

Data, measurement and analytics company EDO Inc. announced a new partnership with Toyota

Nov 14, 2019

Toyota's new oracle

Nov 13, 2019

EDO Helping Toyota Measure Impact of Ad Campaigns

Nov 13, 2019

EDO and Toyota Partner for Cutting-Edge TV Advertising

Nov 13, 2019

The Search Metrics Behind Subaru's Spanish-Language TV Debut

Nov 4, 2019

Access Innovations Completes Mapping Engagement with EDO

Oct 7, 2019

Toyota, 'Joker' Big Winners On NFL Kickoff

Sep 9, 2019

Car Ads Rev Up During NBC’s NFL Season Opener

Sep 6, 2019

Jeep debuts new Gladiator ad during 'Thursday Night Football'

Sep 6, 2019

Automakers Increase TV Spending Prior To Labor Day

Sep 2, 2019

What we can learn from DTC success with TV ads

Jul 16, 2019

With the Incumbents Struggling, Are We Living in the Post-Measurement Era?

Jun 6, 2019

All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

May 6, 2019

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

Mar 13, 2019

NBCU Says Prime Pods Boosted Show and Brands

Mar 5, 2019

NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format

Mar 4, 2019

New Data Sheds Light on Value of Oscar Ads

Feb 25, 2019

Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies

Feb 22, 2019

Built In LA's 50 Startups to Watch in 2019

Feb 5, 2019

Which commercial won the Super Bowl? Depends on who you ask

Feb 4, 2019

Fewer Super Bowl auto ads leaves brands with more room to shine

Feb 4, 2019

EDO Builds Data Platform To Measure TV Ad Engagement

Jan 31, 2019

Actor Edward Norton is trying to change how the TV industry measures viewership

Dec 9, 2018

How Edward Norton’s EDO Is Revolutionizing The Movie Test-Screening Biz: No More Pens, No More Papers, No More Waiting

Nov 14, 2018

Ed Norton -- Yes, The Hollywood Star -- Gets Funding For TV Analytics Firm

Nov 1, 2018

EDO raises $12M to measure TV ad effectiveness

Nov 1, 2018

Edward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding

Nov 1, 2018

Edward Norton-Backed TV-Analytics Startup EDO Raises $12 Million

Nov 1, 2018

EDO Raises $12M To Scale TV Analytics Platform

Nov 1, 2018

Firm Started by Actor Ed Norton Raises $12M to Measure TV Ads

Nov 1, 2018

Actor Edward Norton's startup wants to fix the way TV ads are measured, and a handful of ad-tech investors have put millions behind it

Nov 1, 2018

Analytics Firm Co-Founded By Actor Edward Norton Raises $12 Million

Nov 1, 2018

EDO kickstarts the month with a cool $12M in funding

Nov 1, 2018

EDO raises $12 million for real-time analytics on TV ads

Nov 1, 2018

Edward Norton-founded startup raises $12 million to measure TV ads

Nov 1, 2018

EDO Closes $12 Million Series A Financing Led By Breyer Capital

Nov 1, 2018

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