Read the latest EDO news to know what works in TV outcomes.

Jun 17, 2026

'Disclosure Day' Underscores a Hollywood Marketing Dilemma

Jun 17, 2026

EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time

Jun 16, 2026

EDO’s ChatEDO™, built with Amazon Bedrock, Brings Enterprise, Investment-Grade AI to Convergent TV Measurement

Jun 16, 2026

Roblox and EDO announce advertising measurement partnership

Jun 15, 2026

Historic NBA Finals ratings and Fox’s $22 billion Roku deal show live sports are key to winning the streaming wars

Jun 15, 2026

EDO’s ChatEDO™, built with Amazon Bedrock, Brings Enterprise, Investment-Grade AI to Convergent TV Measurement

Jun 15, 2026

Five brands that capitalized on New York’s Knicks frenzy

Jun 14, 2026

The 3 Biggest Questions From Fox and Roku's $22 Billion Deal

Jun 14, 2026

Women’s sports create powerful results for brands and advertisers

Jun 9, 2026

EDO Launches Sponsored Ad Outcomes™ to Measure Live Sports Sponsorships

Jun 8, 2026

The 2026 ADWEEK 50 Are Up for the Challenge

Jun 4, 2026

CMOFirst’s Weekly Roundup: Discover the Most Recent News From EDO, Broadvoic, Hyland, Optimove, Sitecore, and More!

Jun 4, 2026

Beyond the Currency Debate: How EDO’s Ad EnGage Optimize Alters the Convergent TV Landscape

Jun 3, 2026

EDO launches Ad EnGage Optimize to cut wasted TV ad spend

Jun 3, 2026

EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV

Jun 2, 2026

Dream NBA Finals matchup could deliver record audience

May 31, 2026

How Fandom Became Marketing’s Most Powerful Growth Engine

May 28, 2026

Knicks finals appearance drives excitement among advertisers: ‘Huge win’

May 26, 2026

TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim

May 20, 2026

US Sports Converged TV Advertising 2026: How a $20 Billion Marketplace Will Flourish