For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.
In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science.
Years later, EDO has grown well beyond a tool for media and entertainment. We now empower marketers, networks, advertising agencies, and creatives to understand when and how Convergent TV ads trigger consumers to take actions that lead to economic outcomes. We support our clients as they strive to generate greater value from their creative efforts and media investments.
EDO works with leading marketing, research, and creative professionals across brands, networks, studios, and advertising agencies so they can confidently know what works in their linear and streaming TV campaigns.
President & CEO
We’re headquartered in the media and entertainment capitals of the world - Los Angeles and New York City - with a growing engineering and data presence in San Francisco.
EDO in the News
Check out our press page for more stories that feature EDO and our thought leaders.
AI in Action E429: Peter Foley, Head of Data Science at EDO
Mar 17 2023
Hallmark Adds EDO as Measurement Partner
Mar 15 2023
Hallmark Media Taps EDO for Outcomes Measurement
Mar 15 2023
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