About EDO
For decades, marketers have relied on traditional ratings and survey-based research for incomplete TV measurement. What they were always missing is a predictive and sensitive approach to measurement — one that connects the dots between the TV ads people see and what they do online afterward.

The Idea:

In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science.

Years later, EDO has grown well beyond a tool for media and entertainment. We now empower marketers, networks, advertising agencies, and creatives to understand when and how Convergent TV ads trigger consumers to take actions that lead to economic outcomes. We support our clients as they strive to generate greater value from their creative efforts and media investments.
Our Clients
EDO works with leading marketing, research, and creative professionals across brands, networks, studios, and advertising agencies so they can confidently know what works in their linear and streaming TV campaigns.
Our Board
Alicia Zhu
Shamrock Capital
Daniel Nadler
Edward Norton
Kevin Krim
President & CEO
Laura Held
Shamrock Capital
Proud Partners
We’re headquartered in the media and entertainment capitals of the world - Los Angeles and New York City - with a growing engineering and data presence in San Francisco.
New York
Los Angeles
San Francisco
EDO in the News
Check out our press page for more stories that feature EDO and our thought leaders.
Netflix boosts ad-supported tier with new product, measurement options
May 19 2023
Netflix Partners With EDO to Deliver Outcomes Measurement
May 18 2023
Ad Age Newsletter
May 18 2023
Still have questions?
Email at hello@edo.com or contact us using the form below.