About Us

The Idea

In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science and Vertical AI — applying the power of advanced AI models to industry-specific problems and data sets.

As pioneers in machine learning and natural language processing (NLP), our team was early to apply these models and processes to the measurement of TV advertising and its impact on behavioral signals. Using Vertical AI approaches, EDO developed a series of complex algorithms to instantly identify TV creatives, match them to the relevant advertisers, and analyze their effectiveness.

In the years since, we continue to perfect and implement these methods and models to measure trillions of impressions across Convergent TV — not just for the media and entertainment industries, but across all major advertiser categories, linear TV networks, and streaming TV platforms.

Today, EDO empowers the advertising industry to maximize Convergent TV media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, we equip industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights.

That’s why leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works...