About Us

As pioneers in machine learning and natural language processing (NLP), our team was early to apply these models and processes to the measurement of TV advertising and its impact on behavioral signals. Using Vertical AI approaches, EDO developed a series of complex algorithms to instantly identify TV creatives, match them to the relevant advertisers, and analyze their effectiveness.

In the years since, we continue to perfect and implement these methods and models to measure trillions of impressions across Convergent TV — not just for the media and entertainment industries, but across all major advertiser categories, linear TV networks, and streaming TV platforms.

Today, EDO empowers the advertising industry to maximize Convergent TV media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, we equip industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights.

That’s why leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

Our Clients

EDO works with leading marketing, research, and creative professionals across brands, networks, studios, and advertising agencies so they can confidently know what works in their linear and streaming TV campaigns.