Know What Works in Women’s Sports
Everything you need to know about women’s sports TV advertising.
Women’s Sports Have Arrived — Don’t Get Left Behind
Know what works from the hardwood to the hardcourt. EDO data delivers detailed insights into women’s sports TV ad performance — across basketball, tennis, soccer, and more.
See Who’s Winning Big
The Brand Performance Matrix charts advertisers based on their women’s sports investment and advertising effectiveness. Those in the top-right corner (like Pizza Hut, Zillow, and Airbnb) are spending big and driving the consumer engagement behaviors that are most predictive of future sales. But those in the bottom-right (like Jeep, Wendy’s, and Instacart) are seeing limited results from their high spend.
See the Top Women’s Sports Ads in Every Category
See the spots that were most effective at driving consumer engagement in each category, across individual women’s sports leagues and tournaments. In our rankings, the performance of each ad is indexed to the average category ad performance — such that the average category ad is scored at 100.
Sport: NCAA Women's College Basketball
Category: All Automotive
Ad Duration: All
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+155%
|
2MM
|
15s
|
|
2
|
|
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+112%
|
2MM
|
15s
|
|
3
|
|
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+47%
|
9MM
|
30s
|
|
4
|
|
2025 Spring SE - Transformation Awaits (Nautilus Lease Offer)
Lincoln
|
+37%
|
4MM
|
30s
|
|
5
|
|
2025 Invitation to Lexus SE - Step Into Choice
Lexus
|
+19%
|
3MM
|
15s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+333%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+293%
|
4MM
|
15s
|
|
3
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+211%
|
4MM
|
15s
|
|
4
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+130%
|
199K
|
30s
|
|
5
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+102%
|
899K
|
30s
|
|
6
|
|
Drive a Ford
Ford
|
+52%
|
12MM
|
30s
|
|
7
|
|
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+43%
|
8MM
|
15s
|
|
8
|
|
2024 Equinox EV - Don't Change
Chevrolet
|
+14%
|
1MM
|
30s
|
|
9
|
|
Do You Hear Them? - Trucks
Toyota
|
+11%
|
1MM
|
30s
|
|
1
|
|
Congratulations Salt V2
Dos Equis
|
+555%
|
144K
|
15s
|
|
2
|
|
When Working or Not
Heineken
|
+268%
|
3MM
|
30s
|
|
3
|
|
Bottle Cap
Dos Equis
|
+141%
|
288K
|
15s
|
|
4
|
|
The Most Elegant
Corona
|
+47%
|
21MM
|
15s
|
|
5
|
|
'On a Warm Day' Featuring Ron Funches
Simply Beverages
|
+28%
|
7MM
|
15s
|
|
1
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+340%
|
1MM
|
30s
|
|
2
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+290%
|
698K
|
30s
|
|
3
|
|
Strawberry Mango Slush
Sonic Drive-In
|
+262%
|
1MM
|
15s
|
|
4
|
|
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+220%
|
2MM
|
15s
|
|
5
|
|
SON_JFO
Sonic Drive-In
|
+161%
|
288K
|
15s
|
|
6
|
|
$0.85 Blizzard for 85 Years
Dairy Queen
|
+151%
|
8MM
|
15s
|
|
7
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+103%
|
5MM
|
15s
|
|
8
|
|
Breakfast Comes First - Alarm
McDonald's
|
+100%
|
144K
|
15s
|
|
9
|
|
Did You Know: Half Price Drinks
Sonic Drive-In
|
+52%
|
794K
|
15s
|
|
10
|
|
Caliente Cantina Chicken Menu Spanish
Taco Bell
|
+43%
|
18MM
|
15s
|
|
1
|
|
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+137%
|
144K
|
15s
|
|
2
|
|
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+127%
|
1MM
|
15s
|
|
3
|
|
Better than One: Two for $6.99 Each
Papa Johns Pizza
|
+46%
|
3MM
|
15s
|
|
4
|
|
America's Favorite ($8.99)
Marco's Pizza
|
+36%
|
1MM
|
15s
|
|
5
|
|
Bundle Bros feat. Rob Gronkowski
Pizza Hut
|
+13%
|
3MM
|
15s
|
|
1
|
|
FUB_AKJ
FuboTV
|
+162%
|
279K
|
15s
|
|
2
|
|
DIS_AGPL
Disney+
|
+96%
|
3MM
|
15s
|
|
3
|
|
Why Pay Too Much? V3
FuboTV
|
+26%
|
451K
|
15s
|
|
4
|
|
DIS_AGLT
Disney+
|
+4%
|
416K
|
30s
|
|
1
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+60%
|
3MM
|
30s
|
|
2
|
|
Spark Cash Plus - Sand Cloud ft Samuel L. Jackson (March Madness)
Capital One
|
+41%
|
144K
|
30s
|
|
3
|
|
Bank is Open ft S Jackson, S Lee, C Barkley (March Madness)
Capital One
|
+35%
|
31MM
|
30s
|
|
4
|
|
Savor - Ice Kareem ft Jackson, Lee, Barkley, Johnson, Abdul-Jabbar (March Madness)
Capital One
|
+0%
|
33MM
|
30s
|
|
1
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+369%
|
6MM
|
30s
|
|
2
|
|
2025 ID. Buzz - Have a Little Fun
Volkswagen
|
+326%
|
4MM
|
15s
|
|
3
|
|
2025 ID. Buzz - Have a Little Fun - Dogs V2 (Orange)
Volkswagen
|
+237%
|
4MM
|
15s
|
|
4
|
|
Life Doesn't Have an Owner's Manual - Celebration Event (2025 Grand Cherokee $2500 Cash Allowance)
Jeep
|
+149%
|
199K
|
30s
|
|
5
|
|
Goldilocks & the 3 Trucks - 2025 RAM 1500 Big Horn, Laramie, Tradesman (Up to $6500 Cash Back)
RAM
|
+119%
|
899K
|
30s
|
|
6
|
|
2025 Invitation to Lexus SE - Step Into Consideration V2
Lexus
|
+73%
|
2MM
|
15s
|
|
7
|
|
Drive a Ford
Ford
|
+64%
|
12MM
|
30s
|
|
8
|
|
2025 Murano - Greatest Rush (Massaging Seats)
Nissan
|
+55%
|
8MM
|
15s
|
|
9
|
|
2025 Invitation to Lexus SE - Step Into Adventure
Lexus
|
+44%
|
2MM
|
15s
|
|
10
|
|
2024 Equinox EV - Don't Change
Chevrolet
|
+24%
|
1MM
|
30s
|
|
1
|
|
Three Regular Guys
Harry's
|
+499%
|
813K
|
15s
|
|
2
|
|
Easter Pastel
M&M's
|
+366%
|
4MM
|
15s
|
|
3
|
|
BLU_PVI
Bluechew
|
+316%
|
144K
|
15s
|
|
4
|
|
Next Episode
Oreo
|
+310%
|
532K
|
15s
|
|
5
|
|
Welcome To The Team
Dove
|
+227%
|
1MM
|
15s
|
|
6
|
|
Arm Raising Confidence
Dove
|
+119%
|
1MM
|
15s
|
|
7
|
|
Best Coke Ever ft. NCAA
Coca-Cola
|
+111%
|
17MM
|
30s
|
|
8
|
|
Is It in You? (NCAA Version)
Gatorade
|
+95%
|
2MM
|
15s
|
|
9
|
|
No Matter What Kind of Teeth You've Got
Oral-B
|
+92%
|
5MM
|
15s
|
|
10
|
|
Collateral Stains - Bus Stop
Tide
|
+80%
|
54K
|
15s
|
|
1
|
|
Inflammation
Advil
|
+266%
|
706K
|
15s
|
|
2
|
|
DAY_CWC
DayQuil
|
+202%
|
85K
|
15s
|
|
3
|
|
Vaporize That Cold
NyQuil
|
+141%
|
39K
|
15s
|
|
4
|
|
CLA_FYI
Claritin
|
+33%
|
6MM
|
15s
|
|
5
|
|
RIC_DAO
Ricola
|
+1%
|
356K
|
15s
|
|
1
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+340%
|
1MM
|
30s
|
|
2
|
|
Caliente Cantina Chicken Menu - Introducing song by J Noa
Taco Bell
|
+290%
|
698K
|
30s
|
|
3
|
|
Strawberry Mango Slush
Sonic Drive-In
|
+263%
|
1MM
|
15s
|
|
4
|
|
Luxe - $5, $7, $9 Cravings Box Classic
Taco Bell
|
+220%
|
2MM
|
15s
|
|
5
|
|
SON_JFO
Sonic Drive-In
|
+161%
|
288K
|
15s
|
|
6
|
|
$0.85 Blizzard for 85 Years
Dairy Queen
|
+151%
|
8MM
|
15s
|
|
7
|
|
Cheesy Bites Pizza feat. Peter Zahut
Pizza Hut
|
+135%
|
144K
|
15s
|
|
8
|
|
Hut Days - BOGO Free Large Pizza
Pizza Hut
|
+125%
|
1MM
|
15s
|
|
9
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+103%
|
5MM
|
15s
|
|
10
|
|
Breakfast Comes First - Alarm
McDonald's
|
+101%
|
144K
|
15s
|
|
1
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+120%
|
4MM
|
30s
|
|
2
|
|
2025 March Madness - Network: Nova BFFs (Interruption)
AT&T Wireless
|
+78%
|
19MM
|
30s
|
|
3
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+35%
|
8MM
|
30s
|
|
4
|
|
Old Phone (Pay Off up to $800, iPhone 16 Pro)
Verizon Wireless
|
+28%
|
9MM
|
30s
|
|
5
|
|
Blows the Competition Away
T-Mobile Wireless
|
+20%
|
5MM
|
30s
|
|
6
|
|
2025 March Madness - Care: Meeting Madness
AT&T Wireless
|
+19%
|
4MM
|
30s
|
|
7
|
|
2025 March Madness - Price: Merch
AT&T Wireless
|
+10%
|
11MM
|
30s
|
|
1
|
|
INT_PKR
Intuit
|
+786%
|
1MM
|
15s
|
|
2
|
|
Growing Up ft. Flau'jae Johnson
Experian
|
+748%
|
2MM
|
30s
|
|
3
|
|
Mom ft. Flau'jae Johnson
Experian
|
+304%
|
5MM
|
15s
|
|
4
|
|
INT_PJG
Intuit
|
+172%
|
780K
|
15s
|
|
5
|
|
Breeze
Intuit TurboTax
|
+147%
|
2MM
|
30s
|
|
6
|
|
All the Answers
TaxAct
|
+143%
|
6MM
|
15s
|
|
7
|
|
INT_PJT
Intuit
|
+135%
|
1MM
|
15s
|
|
8
|
|
Education ft. Flau'jae Johnson
Experian
|
+99%
|
6MM
|
15s
|
|
9
|
|
Live Human Experts
TaxAct
|
+88%
|
4MM
|
15s
|
|
10
|
|
Core Free
Intuit TurboTax
|
+86%
|
5MM
|
30s
|
|
1
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+252%
|
507K
|
30s
|
|
2
|
|
Email
GEICO
|
+251%
|
18MM
|
30s
|
|
3
|
|
Batman vs Bateman: Poison Ivy ft. Jason Bateman
State Farm
|
+201%
|
1MM
|
30s
|
|
4
|
|
CAR_AFJX
CarShield
|
+196%
|
118K
|
120s
|
|
5
|
|
Good Juju (feat. JuJu Watkins)
State Farm
|
+147%
|
144K
|
15s
|
|
6
|
|
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+145%
|
2MM
|
30s
|
|
7
|
|
It Was Earned feat. Mark Andrews (NFL)
USAA
|
+77%
|
509K
|
30s
|
|
8
|
|
Dance ft. Shaquille O'Neal
The General Insurance
|
+71%
|
572K
|
30s
|
|
9
|
|
Science Camp ft. Lisa Ann Walter
The General Insurance
|
+68%
|
593K
|
15s
|
|
10
|
|
Batman vs Bateman ft. Jason Bateman
State Farm
|
+57%
|
5MM
|
60s
|
|
1
|
|
We're on the Way V2
Uber
|
+383%
|
434K
|
60s
|
|
2
|
|
AIR_DHP
Airbnb
|
+97%
|
13MM
|
30s
|
|
3
|
|
AIR_DGR
Airbnb
|
+88%
|
2MM
|
30s
|
|
4
|
|
UNI_BIGC
United Airlines
|
+46%
|
15MM
|
30s
|
|
5
|
|
Utopia - Rule Them All (Now Sailing)
Royal Caribbean Cruises
|
+42%
|
15MM
|
15s
|
|
6
|
|
We're on the Way V2
Uber
|
+37%
|
18MM
|
30s
|
|
7
|
|
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+32%
|
4MM
|
15s
|
|
8
|
|
Star-Go All In (Book Now)
Royal Caribbean Cruises
|
+27%
|
17MM
|
15s
|
|
9
|
|
Girls Trip
Airbnb
|
+27%
|
892K
|
30s
|
|
10
|
|
Mighty Mississippi River V2
American Cruise Lines
|
+7%
|
570K
|
60s
|
|
1
|
|
Someday ft. Pedro Pascal
Apple
|
+1135%
|
7MM
|
60s
|
|
2
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+1066%
|
4MM
|
30s
|
|
3
|
|
Thunderbolts
Walt Disney Studios Motion Pictures
|
+969%
|
9MM
|
30s
|
|
4
|
|
Jurassic World Rebirth
Universal Pictures
|
+875%
|
9MM
|
30s
|
|
5
|
|
The Woman in the Yard
Universal Pictures
|
+856%
|
3MM
|
30s
|
|
6
|
|
Drop (2025)
Universal Pictures
|
+824%
|
8MM
|
15s
|
|
7
|
|
Someday ft. Pedro Pascal
Apple
|
+677%
|
43MM
|
30s
|
|
8
|
|
Luxe - $5, $7, $9 Cravings Box
Taco Bell
|
+610%
|
1MM
|
30s
|
|
9
|
|
Nothing To Do
Calm
|
+601%
|
144K
|
15s
|
|
10
|
|
All The Pluses (Paramount+)
Walmart
|
+580%
|
2MM
|
15s
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
2025 RX - Recognized
Lexus
|
+221%
|
11MM
|
15s
|
|
2
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+168%
|
1MM
|
30s
|
|
3
|
|
It Finds You
Lexus
|
+39%
|
8MM
|
15s
|
|
4
|
|
2025 Signature Event - Illuminated (2.9% + $1000 on '25 GV80)
Genesis Motors
|
+29%
|
2MM
|
15s
|
|
5
|
|
2026 GV70 - No Old Ideas
Genesis Motors
|
+16%
|
13MM
|
15s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+509%
|
276K
|
30s
|
|
2
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+489%
|
1MM
|
15s
|
|
3
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+424%
|
94K
|
30s
|
|
4
|
|
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+273%
|
434K
|
30s
|
|
5
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+262%
|
95K
|
30s
|
|
6
|
|
2025 4Runner - Into the Woods
Toyota
|
+114%
|
6MM
|
30s
|
|
7
|
|
2025 Forester - Undisputed
Subaru
|
+101%
|
1MM
|
30s
|
|
8
|
|
2025 Wrangler - Mission Impossible - The Final Reckoning
Jeep
|
+99%
|
1MM
|
30s
|
|
9
|
|
2025 Forester - Undisputed (4.9% APR Share the Love SE)
Subaru
|
+71%
|
6MM
|
30s
|
|
10
|
|
IONIQ 9 - Brings Space to You
Hyundai
|
+54%
|
3MM
|
30s
|
|
1
|
|
Now It Is
Blue Moon
|
+75%
|
6MM
|
15s
|
|
2
|
|
PER_FSN
Peroni
|
+62%
|
4MM
|
15s
|
|
3
|
|
La Playa Awaits
Corona
|
+14%
|
14MM
|
15s
|
|
4
|
|
The Most Elegant
Corona
|
+2%
|
19MM
|
15s
|
|
1
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+278%
|
3MM
|
15s
|
|
2
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+179%
|
102K
|
30s
|
|
3
|
|
Stare Down
|
+118%
|
1MM
|
15s
|
|
4
|
|
A Taco Place That's Also a Chicken Place
Taco Bell
|
+116%
|
5MM
|
15s
|
|
5
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+92%
|
3MM
|
15s
|
|
6
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+87%
|
3MM
|
15s
|
|
7
|
|
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+35%
|
5MM
|
15s
|
|
8
|
|
Sauced & Tossed
Dairy Queen
|
+3%
|
15MM
|
15s
|
|
9
|
|
Sauced & Tossed
|
+1%
|
2MM
|
15s
|
|
1
|
|
Seoul Has a Little Bit of Everything - Sapphire Reserve Card
Chase Bank
|
+601%
|
3MM
|
30s
|
|
2
|
|
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor
American Express
|
+371%
|
957K
|
30s
|
|
3
|
|
Born to Run - Platinum Card
American Express
|
+228%
|
545K
|
30s
|
|
4
|
|
Insider
Chase Bank
|
+167%
|
1MM
|
30s
|
|
5
|
|
Sports Fan - Platinum Card
American Express
|
+137%
|
1MM
|
29s
|
|
6
|
|
Sports Fan - Platinum Card (English)
American Express
|
+53%
|
1MM
|
30s
|
|
7
|
|
Raise the Bar on Championship Game Night (Cash Back on Dining, Gold)
American Express
|
+18%
|
6MM
|
30s
|
|
1
|
|
2024 Santa Fe - Under a Different Light SL
Hyundai
|
+578%
|
276K
|
30s
|
|
2
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+556%
|
1MM
|
15s
|
|
3
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+483%
|
94K
|
30s
|
|
4
|
|
Tuscon - Enjoying is Part of the Journey
Hyundai
|
+316%
|
434K
|
30s
|
|
5
|
|
2025 Getaway Sales Event - Confessional (0.9% APR)
Hyundai
|
+303%
|
95K
|
30s
|
|
6
|
|
2025 RX - Recognized
Lexus
|
+179%
|
11MM
|
15s
|
|
7
|
|
2025 4Runner - Into the Woods
Toyota
|
+138%
|
6MM
|
30s
|
|
8
|
|
2025 Signature Event - What Is That? (2.9% + $2500 on '25 GV70)
Genesis Motors
|
+134%
|
1MM
|
30s
|
|
9
|
|
2025 Forester - Undisputed
Subaru
|
+124%
|
1MM
|
30s
|
|
10
|
|
2025 Wrangler - Mission Impossible - The Final Reckoning
Jeep
|
+121%
|
1MM
|
30s
|
|
1
|
|
A History of Winning
Gatorade
|
+240%
|
2MM
|
15s
|
|
2
|
|
A History of Winning
Gatorade
|
+197%
|
5MM
|
30s
|
|
3
|
|
PRI_WUX
Pringles
|
+193%
|
117K
|
15s
|
|
4
|
|
POP_FEI
Poppi
|
+178%
|
545K
|
30s
|
|
5
|
|
Is It In You? (feat. Caitlin Clark)
Gatorade
|
+154%
|
5MM
|
15s
|
|
6
|
|
Forgot To Moisturize?
Dove
|
+148%
|
2MM
|
15s
|
|
7
|
|
LIN_FLH
Lindt
|
+119%
|
2MM
|
20s
|
|
8
|
|
NAT_FCMY
Native
|
+53%
|
137K
|
15s
|
|
9
|
|
The Next Generation
Gillette
|
+50%
|
2MM
|
15s
|
|
10
|
|
Not a One-Trick Pony
e.l.f.
|
+48%
|
6MM
|
30s
|
|
1
|
|
VOL_FJM
Voltaren
|
+0%
|
117K
|
15s
|
|
1
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+278%
|
3MM
|
15s
|
|
2
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+179%
|
102K
|
30s
|
|
3
|
|
Stare Down
|
+118%
|
1MM
|
15s
|
|
4
|
|
A Taco Place That's Also a Chicken Place
Taco Bell
|
+116%
|
5MM
|
15s
|
|
5
|
|
Slow Roasted Chicken - Quesadilla 1st song by CARLIAN
Taco Bell
|
+92%
|
3MM
|
15s
|
|
6
|
|
$5 $7 and $9 Luxe Cravings Boxes
Taco Bell
|
+87%
|
3MM
|
15s
|
|
7
|
|
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+35%
|
5MM
|
15s
|
|
8
|
|
Sauced & Tossed
Dairy Queen
|
+3%
|
15MM
|
15s
|
|
9
|
|
Sauced & Tossed
|
+1%
|
2MM
|
15s
|
|
1
|
|
Stability ft. Pete Davidson
Verizon Wireless
|
+59%
|
16MM
|
30s
|
|
2
|
|
Commitment ft. Pete Davidson
Verizon Wireless
|
+49%
|
9MM
|
30s
|
|
3
|
|
Huddle ($25/Line, Four iPhone 16 Pros on Us)
Verizon Wireless
|
+28%
|
9MM
|
15s
|
|
1
|
|
INT_PJG
Intuit
|
+3951%
|
117K
|
15s
|
|
2
|
|
Core Free Rev1
Intuit TurboTax
|
+257%
|
2MM
|
15s
|
|
3
|
|
Core Free
Intuit TurboTax
|
+162%
|
3MM
|
15s
|
|
4
|
|
TransitionAlly
Ally Bank
|
+93%
|
1MM
|
30s
|
|
5
|
|
Breeze Rev2
Intuit TurboTax
|
+48%
|
2MM
|
15s
|
|
6
|
|
NER_BRT
NerdWallet
|
+42%
|
18MM
|
30s
|
|
7
|
|
INT_PKR
Intuit
|
+36%
|
1MM
|
15s
|
|
8
|
|
Breeze
Intuit TurboTax
|
+35%
|
3MM
|
15s
|
|
9
|
|
ALL_XLF
Ally Bank
|
+30%
|
1MM
|
30s
|
|
10
|
|
EMP_FBN
Empower Investments
|
+26%
|
1MM
|
30s
|
|
1
|
|
Check the Tank
Allstate
|
+178%
|
2MM
|
30s
|
|
2
|
|
STA_AHZN
State Farm
|
+169%
|
137K
|
30s
|
|
3
|
|
Check the Section
Allstate
|
+88%
|
2MM
|
30s
|
|
4
|
|
AFL_0ZY
Aflac
|
+85%
|
10MM
|
30s
|
|
5
|
|
Check the Sunroof
Allstate
|
+59%
|
261K
|
30s
|
|
6
|
|
Mayhem: Kiss Cam
Allstate
|
+48%
|
7MM
|
30s
|
|
7
|
|
Mayhem: Yips ft Alex Morgan
Allstate
|
+34%
|
7MM
|
30s
|
|
8
|
|
Batman vs Bateman: Car ft. Jason Bateman
State Farm
|
+32%
|
650K
|
15s
|
|
9
|
|
Screen Sharing
Allstate
|
+30%
|
1MM
|
30s
|
|
10
|
|
From the Logo ft Caitlin Clark
State Farm
|
+27%
|
4MM
|
30s
|
|
1
|
|
UNI_BHSJ
Universal Parks & Resorts
|
+173%
|
957K
|
30s
|
|
2
|
|
Multiple Adventures in One
Universal Parks & Resorts
|
+41%
|
2MM
|
30s
|
|
3
|
|
SAN_FTT
Sandals Resorts International
|
+18%
|
326K
|
30s
|
|
1
|
|
Fountain of Youth
Apple TV+
|
+1801%
|
95K
|
30s
|
|
2
|
|
Your Friends and Neighbors (TV Show, 2025) Season 1
Apple TV+
|
+1442%
|
290K
|
30s
|
|
3
|
|
INT_PJG
Intuit
|
+1324%
|
117K
|
15s
|
|
4
|
|
Drop (2025)
Universal Pictures
|
+1266%
|
94K
|
30s
|
|
5
|
|
Quality Service Ft. Ryan Reynolds (3 Mos for $15)
Mint Mobile
|
+1224%
|
187K
|
30s
|
|
6
|
|
How to Train Your Dragon (2025)
Universal Pictures
|
+1164%
|
1MM
|
30s
|
|
7
|
|
GOO_AKJT
Google Pixel
|
+1140%
|
79K
|
30s
|
|
8
|
|
Lilo & Stitch (2025)
Walt Disney Studios Motion Pictures
|
+908%
|
163K
|
30s
|
|
9
|
|
Who Knew - Art Museum
Walmart
|
+895%
|
3MM
|
15s
|
|
10
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+784%
|
3MM
|
15s
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Ad Duration
|
||
|---|---|---|---|---|---|
|
1
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+73%
|
512K
|
15s
|
|
2
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+55%
|
2MM
|
15s
|
|
3
|
|
2024 GX - Secret Entrance
Lexus
|
+51%
|
54K
|
15s
|
|
4
|
|
2023 RX - Paradox V3
Lexus
|
+30%
|
3MM
|
15s
|
|
5
|
|
2023 RZ - Inspired By You
Lexus
|
+19%
|
3MM
|
15s
|
|
6
|
|
2024 ES - We Heard You
Lexus
|
+17%
|
3MM
|
15s
|
|
7
|
|
2024 Signature Event - Feel Every Detail
Genesis Motors
|
+12%
|
920K
|
30s
|
|
8
|
|
2023 TX - Space and Leg Room V2
Lexus
|
+9%
|
4MM
|
15s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+442%
|
55K
|
30s
|
|
2
|
|
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+249%
|
376K
|
30s
|
|
3
|
|
An American Love Story
Volkswagen
|
+218%
|
4MM
|
30s
|
|
4
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+206%
|
108K
|
30s
|
|
5
|
|
CR-V and CR-V Hybrid - Your Turn (2024 CR-V Lease Offer)
Honda
|
+202%
|
841K
|
30s
|
|
6
|
|
2024 Tops Off SE - Famous for Freedom ($2,000 Bonus Cash Wrangler/Gladiator Offer)
Jeep
|
+161%
|
747K
|
30s
|
|
7
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+154%
|
153K
|
15s
|
|
8
|
|
Make This the Summer SE - Vacation From Payments ($2500 Total Cash Allowance Compass Offer)
Jeep
|
+137%
|
31K
|
30s
|
|
9
|
|
2024 Prologue - Prompted by Dreams
Honda
|
+129%
|
2MM
|
30s
|
|
10
|
|
Leave It All Behind - 2024 Tacoma (Olympic/Paralympics Sponsor)
Toyota
|
+115%
|
95K
|
30s
|
|
1
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+291%
|
198K
|
15s
|
|
2
|
|
Grab Life by the Claw
White Claw
|
+235%
|
6MM
|
15s
|
|
3
|
|
Grab Life by the Claw
White Claw
|
+219%
|
6MM
|
30s
|
|
4
|
|
Brunch ft Trevor Noah
Smirnoff
|
+180%
|
3MM
|
15s
|
|
5
|
|
Found Gold
Modelo
|
+167%
|
54K
|
30s
|
|
6
|
|
BUS_CDY
Busch
|
+164%
|
8MM
|
15s
|
|
7
|
|
Grab Life by the Claw - Laundromat
White Claw
|
+119%
|
6MM
|
15s
|
|
8
|
|
Never Miss a Party - Cinco de Mayo
Corona
|
+102%
|
103K
|
15s
|
|
9
|
|
Kick It Away ft Trevor Noah
Smirnoff
|
+98%
|
2MM
|
15s
|
|
10
|
|
BUS_CDJ
Busch
|
+29%
|
2MM
|
15s
|
|
1
|
|
Collector's Meal
McDonald's
|
+741%
|
582K
|
15s
|
|
2
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+412%
|
326K
|
15s
|
|
3
|
|
French Fry Mountain
McDonald's
|
+300%
|
210K
|
15s
|
|
4
|
|
First Fry SL
McDonald's
|
+283%
|
162K
|
15s
|
|
5
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+232%
|
950K
|
15s
|
|
6
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal
KFC
|
+219%
|
386K
|
15s
|
|
7
|
|
Cheesy Street Chalupas
Taco Bell
|
+180%
|
256K
|
15s
|
|
8
|
|
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+166%
|
300K
|
15s
|
|
9
|
|
Taco Tuesday Featuring LeBron James and Jason Sudeikis
Taco Bell
|
+159%
|
640K
|
15s
|
|
10
|
|
Real Fans Present Chick N Strips - Daya
Chick-fil-A
|
+152%
|
1MM
|
15s
|
|
1
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+611%
|
88K
|
15s
|
|
2
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+376%
|
163K
|
15s
|
|
3
|
|
Margherita Magnifico - Pizza Party ($10.99)
Marco's Pizza
|
+34%
|
8MM
|
15s
|
|
4
|
|
Pepperoni Magnifico - Date Night
Marco's Pizza
|
+32%
|
6MM
|
15s
|
|
5
|
|
Creamy Dreamy - Crispy Cuppy 'Roni
Papa Johns Pizza
|
+18%
|
386K
|
15s
|
|
1
|
|
DIS_ADMZ
Disney Bundle
|
+117%
|
1MM
|
30s
|
|
2
|
|
YOU_KOX
YouTube TV
|
+116%
|
1MM
|
15s
|
|
3
|
|
DIS_AEKR
Disney Bundle
|
+99%
|
2MM
|
30s
|
|
4
|
|
Why Pay Too Much?
FuboTV
|
+97%
|
6MM
|
15s
|
|
5
|
|
APP_LCU
Apple TV+
|
+20%
|
464K
|
30s
|
|
6
|
|
DIS_ADMA
Disney Bundle
|
+8%
|
736K
|
15s
|
|
1
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+136%
|
616K
|
30s
|
|
2
|
|
Cashback Press Conference feat. Kevin Hart and Steph Curry
Chase Bank
|
+51%
|
23K
|
30s
|
|
3
|
|
Sweater
Apple Card
|
+45%
|
4MM
|
15s
|
|
4
|
|
First Vacation as a Trio - Travel Benefits
American Express
|
+40%
|
7MM
|
30s
|
|
5
|
|
The Perfect Solo Trip (Platinum Card)
American Express
|
+37%
|
14MM
|
30s
|
|
6
|
|
Ladder
Apple Card
|
+34%
|
3MM
|
15s
|
|
7
|
|
Cashback on Food ft. Kevin Hart
Chase Bank
|
+28%
|
1MM
|
15s
|
|
8
|
|
Venture X - Travel
Capital One
|
+22%
|
4MM
|
30s
|
|
9
|
|
Sports Fan - Platinum Card
American Express
|
+20%
|
27MM
|
29s
|
|
10
|
|
Venture Card - No Crying ft Jennifer Garner
Capital One
|
+19%
|
4MM
|
30s
|
|
1
|
|
CR-V and CR-V Hybrid - Your Turn
Honda
|
+321%
|
55K
|
30s
|
|
2
|
|
Golden Opportunity SE - If We Were All the Same
Lexus
|
+247%
|
512K
|
15s
|
|
3
|
|
Golden Opportunity SE - The Arrival
Lexus
|
+210%
|
2MM
|
15s
|
|
4
|
|
2024 GX - Secret Entrance
Lexus
|
+202%
|
54K
|
15s
|
|
5
|
|
Make This the Summer SE - Vacation From Payments ($3000 Total Bonus Cash Grand Cherokee Offer)
Jeep
|
+171%
|
376K
|
30s
|
|
6
|
|
2023 RX - Paradox V3
Lexus
|
+162%
|
3MM
|
15s
|
|
7
|
|
An American Love Story
Volkswagen
|
+147%
|
4MM
|
30s
|
|
8
|
|
2023 RZ - Inspired By You
Lexus
|
+138%
|
3MM
|
15s
|
|
9
|
|
Hornet R/T - Totally Torqued Out
Dodge
|
+137%
|
108K
|
30s
|
|
10
|
|
2024 ES - We Heard You
Lexus
|
+136%
|
3MM
|
15s
|
|
1
|
|
ARM_BEV
ARMRA
|
+1675%
|
1MM
|
30s
|
|
2
|
|
ARM_AWO
ARMRA
|
+689%
|
28K
|
15s
|
|
3
|
|
GOL_ABVJ
GOLO
|
+689%
|
29K
|
30s
|
|
4
|
|
STA_ACEK
Starry
|
+590%
|
2MM
|
15s
|
|
5
|
|
STA_ADJD
Starry
|
+545%
|
2MM
|
15s
|
|
6
|
|
Meet The Parents
M&M's
|
+447%
|
144K
|
15s
|
|
7
|
|
OPI_0AB
Opill
|
+358%
|
2MM
|
15s
|
|
8
|
|
HAR_GUI
Harry's
|
+264%
|
225K
|
30s
|
|
9
|
|
The Future of Soda Is Now
Poppi
|
+245%
|
474K
|
30s
|
|
10
|
|
STA_AEKT
Starry
|
+224%
|
546K
|
15s
|
|
1
|
|
VOL_EZJ
Voltaren
|
+276%
|
615K
|
15s
|
|
2
|
|
ZZZ_0HE
ZzzQuil
|
+212%
|
1MM
|
15s
|
|
3
|
|
Send Pain Packing II
Advil
|
+71%
|
941K
|
15s
|
|
4
|
|
VIC_EQW
Vicks
|
+61%
|
190K
|
15s
|
|
5
|
|
VOL_EXL
Voltaren
|
+20%
|
2MM
|
15s
|
|
6
|
|
Inflammation
Advil
|
+1%
|
1MM
|
15s
|
|
1
|
|
Crazy Puffs - Merry Go Round
Little Caesars
|
+796%
|
88K
|
15s
|
|
2
|
|
Collector's Meal
McDonald's
|
+695%
|
582K
|
15s
|
|
3
|
|
Crazy Puffs - Slap Fight
Little Caesars
|
+500%
|
163K
|
15s
|
|
4
|
|
Not Just Late Night - Cantina Crispy Chicken Burrito
Taco Bell
|
+384%
|
326K
|
15s
|
|
5
|
|
French Fry Mountain
McDonald's
|
+278%
|
210K
|
15s
|
|
6
|
|
First Fry SL
McDonald's
|
+262%
|
162K
|
15s
|
|
7
|
|
QPC - The Burger Napkins Were Made For
McDonald's
|
+214%
|
950K
|
15s
|
|
8
|
|
$10 Tuesday: Butter My Biscuit that's a Good Deal
KFC
|
+201%
|
386K
|
15s
|
|
9
|
|
Cheesy Street Chalupas
Taco Bell
|
+164%
|
256K
|
15s
|
|
10
|
|
Not Just Late Night - Cantina Chicken Quesadilla
Taco Bell
|
+152%
|
300K
|
15s
|
|
1
|
|
Phone Accidents (iPhone 15 Pro)
Verizon Wireless
|
+209%
|
198K
|
30s
|
|
2
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+53%
|
2MM
|
15s
|
|
3
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+51%
|
309K
|
15s
|
|
4
|
|
These Are All Keepers - Wedding Photographer
AT&T Wireless
|
+26%
|
46MM
|
30s
|
|
5
|
|
Highest Horse - Samsung Galaxy Z Flip6
AT&T Wireless
|
+22%
|
16MM
|
30s
|
|
6
|
|
You Break It, We Take It - Tennis (Google Pixel 9 on Us)
Verizon Wireless
|
+9%
|
1MM
|
30s
|
|
7
|
|
Highest Horse (Pre-Order Samsung Galaxy Z Flip6)
AT&T Wireless
|
+5%
|
30MM
|
30s
|
|
1
|
|
EXP_INH
Experian
|
+1509%
|
196K
|
15s
|
|
2
|
|
Experian App - Subscriptions
Experian
|
+969%
|
55K
|
15s
|
|
3
|
|
COI_0HN
Coinbase
|
+671%
|
3MM
|
30s
|
|
4
|
|
ROC_GOR
Rocket Money
|
+635%
|
36K
|
15s
|
|
5
|
|
Enter the Experian App
Experian
|
+618%
|
366K
|
15s
|
|
6
|
|
Insurance Marketplace
Experian
|
+542%
|
61K
|
15s
|
|
7
|
|
ROC_GBZ
Rocket Money
|
+476%
|
128K
|
15s
|
|
8
|
|
Fee-Free ATMs - Alexis SL
Chime Bank
|
+456%
|
128K
|
15s
|
|
9
|
|
JGW_DFN
J.G. Wentworth
|
+450%
|
88K
|
60s
|
|
10
|
|
ROC_GPX
Rocket Money
|
+431%
|
121K
|
30s
|
|
1
|
|
STA_AFPH
State Farm
|
+1887%
|
19K
|
30s
|
|
2
|
|
Limu & Doug Beach Volleyball
Liberty Mutual Insurance
|
+817%
|
58K
|
15s
|
|
3
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+540%
|
155K
|
15s
|
|
4
|
|
Stilts
Liberty Mutual Insurance
|
+466%
|
35K
|
15s
|
|
5
|
|
Sticking it to the Boss
Progressive Insurance
|
+455%
|
148K
|
15s
|
|
6
|
|
Covering Greatness ft Caitlin Clark
State Farm
|
+298%
|
2MM
|
30s
|
|
7
|
|
AFL_0XU
Aflac
|
+262%
|
2MM
|
30s
|
|
8
|
|
Handle
State Farm
|
+206%
|
585K
|
15s
|
|
9
|
|
Foul feat. Chris Paul
State Farm
|
+178%
|
294K
|
30s
|
|
10
|
|
Brother (feat. Brook & Robin Lopez)
State Farm
|
+163%
|
8MM
|
30s
|
|
1
|
|
Sunbathing - OneKeyCash
VRBO
|
+1079%
|
512K
|
30s
|
|
2
|
|
Rooster
VRBO
|
+601%
|
976K
|
30s
|
|
3
|
|
NAT_DOFV
National Car Rental
|
+463%
|
260K
|
30s
|
|
4
|
|
Traveling with Kids - Confirmed Together
Hilton
|
+327%
|
1MM
|
15s
|
|
5
|
|
SAN_FHQ
Sandals Resorts International
|
+321%
|
3MM
|
15s
|
|
6
|
|
The Dad feat. Kaley Cuoco
Priceline
|
+286%
|
894K
|
15s
|
|
7
|
|
It's Up to You
Trivago
|
+162%
|
528K
|
30s
|
|
8
|
|
Dream Vacation V2
Hilton
|
+157%
|
288K
|
15s
|
|
9
|
|
Totally Free
VRBO
|
+148%
|
512K
|
30s
|
|
10
|
|
Keeping Tabs on Our Rivals (MLB)
Booking.com
|
+106%
|
320K
|
30s
|
|
1
|
|
NAT_EDGX
National Basketball Association (NBA)
|
+20936%
|
162K
|
30s
|
|
2
|
|
NAT_EHRB
National Basketball Association (NBA)
|
+7292%
|
334K
|
30s
|
|
3
|
|
NAT_EHGF
National Basketball Association (NBA)
|
+4994%
|
3MM
|
30s
|
|
4
|
|
SKI_BIW
SKIMS
|
+4004%
|
103K
|
30s
|
|
5
|
|
Mayor of Kingstown Season 3
Paramount+
|
+3121%
|
1MM
|
10s
|
|
6
|
|
SKI_BKN
SKIMS
|
+1865%
|
2MM
|
30s
|
|
7
|
|
Everybody feat. Candace Parker, Kelsey Plum, Skylar Diggins-Smith, Dijonai Carrington, and Cameron Brink
SKIMS
|
+1842%
|
24MM
|
30s
|
|
8
|
|
FAB_CUV
Fabletics
|
+1813%
|
404K
|
15s
|
|
9
|
|
DAN_FGV
ABC
|
+1709%
|
920K
|
15s
|
|
10
|
|
The Garfield Movie (2024)
Sony Pictures
|
+1636%
|
25K
|
30s
|
|
1
|
|
Believe
Lexus
|
+706%
|
581K
|
30s
|
|
2
|
|
Feel Something
Lexus
|
+543%
|
678K
|
30s
|
|
3
|
|
ADX - Match Your Energy
Acura
|
+131%
|
2MM
|
30s
|
|
4
|
|
2025 RX - Recognized
Lexus
|
+114%
|
2MM
|
15s
|
|
5
|
|
Amazing
Lexus
|
+69%
|
3MM
|
30s
|
|
6
|
|
2025 Navigator - Mic Drop ft Serena Williams
Lincoln
|
+6%
|
10MM
|
30s
|
|
1
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+411%
|
2MM
|
30s
|
|
2
|
|
2024 Telluride X-Pro - Loose Ball (NBA and WNBA Sponsor)
Kia
|
+408%
|
410K
|
30s
|
|
3
|
|
Passport - Limitless Determination
Honda
|
+179%
|
357K
|
30s
|
|
4
|
|
My Name
Honda
|
+150%
|
920K
|
30s
|
|
5
|
|
K4 and K5 - The Next Movement
Kia
|
+100%
|
2MM
|
30s
|
|
6
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+91%
|
200K
|
30s
|
|
7
|
|
Building Together
Ford
|
+54%
|
4MM
|
30s
|
|
8
|
|
X-Line - Elevated by the Dark V2
Kia
|
+31%
|
2MM
|
30s
|
|
9
|
|
2025 Atlas Peak Edition - Little Boxes
Volkswagen
|
+3%
|
6MM
|
30s
|
|
10
|
|
Crosstrek Wilderness - Push Your Limits
Subaru
|
+3%
|
2MM
|
30s
|
|
1
|
|
Clean and Crisp
Modelo
|
+228%
|
167K
|
15s
|
|
2
|
|
MIC_TLT
Michelob Ultra
|
+186%
|
5MM
|
15s
|
|
3
|
|
PER_FSN
Peroni
|
+32%
|
1MM
|
15s
|
|
4
|
|
Rich and Full of Flavor
Modelo
|
+9%
|
124K
|
15s
|
|
1
|
|
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+403%
|
410K
|
15s
|
|
2
|
|
$10 Tuesdays
KFC
|
+332%
|
2MM
|
15s
|
|
3
|
|
Stare Down
|
+235%
|
835K
|
15s
|
|
4
|
|
TAC_FSG
Taco Bell
|
+175%
|
406K
|
30s
|
|
5
|
|
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+175%
|
5MM
|
15s
|
|
6
|
|
SON_JHV
Sonic Drive-In
|
+154%
|
128K
|
15s
|
|
7
|
|
$7 Fill ups: F1 The Movie
KFC
|
+122%
|
919K
|
15s
|
|
8
|
|
A Taco Place That's Also a Chicken Place
Taco Bell
|
+96%
|
833K
|
30s
|
|
9
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+85%
|
987K
|
15s
|
|
10
|
|
Cows - Paint Run
Chick-fil-A
|
+45%
|
330K
|
15s
|
|
1
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+454%
|
270K
|
15s
|
|
2
|
|
Stuffed Crust Taste Test - Group
Domino's Pizza
|
+107%
|
972K
|
15s
|
|
3
|
|
Stuffed Crust Taste Test - Group 2
Domino's Pizza
|
+97%
|
115K
|
30s
|
|
4
|
|
Stuffed Crust Taste Test - Group
Domino's Pizza
|
+61%
|
58K
|
30s
|
|
1
|
|
DIS_AHBV
Disney+
|
+19%
|
4MM
|
15s
|
|
1
|
|
Out the Door (Vivi's Pesto) - Business Platinum Card
American Express
|
+121%
|
42K
|
30s
|
|
2
|
|
Career Day Ft. Derek Jeter
Capital One
|
+102%
|
406K
|
30s
|
|
3
|
|
Parachute Pants ft. Jennifer Coolidge
Discover
|
+80%
|
6MM
|
15s
|
|
4
|
|
Born to Run - Platinum Card
American Express
|
+52%
|
6MM
|
30s
|
|
5
|
|
WNBA - Raise the Bar - 4X Points at Restaurants - Gold Card
American Express
|
+28%
|
3MM
|
30s
|
|
6
|
|
Savor - Cash Back Kitchen ft Samuel L. Jackson
Capital One
|
+22%
|
3MM
|
30s
|
|
1
|
|
2025 ID.4 - Look Kids, No Hands
Volkswagen
|
+533%
|
2MM
|
30s
|
|
2
|
|
2024 Telluride X-Pro - Loose Ball (NBA and WNBA Sponsor)
Kia
|
+530%
|
410K
|
30s
|
|
3
|
|
Believe
Lexus
|
+470%
|
581K
|
30s
|
|
4
|
|
Feel Something
Lexus
|
+355%
|
678K
|
30s
|
|
5
|
|
Passport - Limitless Determination
Honda
|
+246%
|
357K
|
30s
|
|
6
|
|
My Name
Honda
|
+211%
|
920K
|
30s
|
|
7
|
|
K4 and K5 - The Next Movement
Kia
|
+148%
|
2MM
|
30s
|
|
8
|
|
Owner's Manual ft Harrison Ford
Jeep
|
+136%
|
200K
|
30s
|
|
9
|
|
Building Together
Ford
|
+91%
|
4MM
|
30s
|
|
10
|
|
ADX - Match Your Energy
Acura
|
+63%
|
2MM
|
30s
|
|
1
|
|
BLU_PAZ
Bluechew
|
+2402%
|
81K
|
15s
|
|
2
|
|
BLU_PQV
Bluechew
|
+1298%
|
67K
|
30s
|
|
3
|
|
BLU_PQU
Bluechew
|
+1235%
|
297K
|
15s
|
|
4
|
|
DRP_CGY
Dr Pepper
|
+633%
|
267K
|
15s
|
|
5
|
|
Pool Party
Poppi
|
+284%
|
5MM
|
30s
|
|
6
|
|
Abduction
Doritos
|
+272%
|
919K
|
30s
|
|
7
|
|
No Overthinking Allowed
Poppi
|
+261%
|
5MM
|
30s
|
|
8
|
|
Girls' Night
Poppi
|
+258%
|
357K
|
30s
|
|
9
|
|
Soda Thoughts
Poppi
|
+191%
|
56K
|
60s
|
|
10
|
|
DRP_CGZ
Dr Pepper
|
+169%
|
720K
|
30s
|
|
1
|
|
VOL_FWR
Voltaren
|
+299%
|
660K
|
15s
|
|
2
|
|
Really Need to Sleep SL
ZzzQuil
|
+154%
|
223K
|
15s
|
|
3
|
|
Inflammation
Advil
|
+114%
|
357K
|
15s
|
|
4
|
|
On Contact
Advil
|
+63%
|
357K
|
15s
|
|
5
|
|
ICY_AEI
Icy Hot
|
+16%
|
890K
|
15s
|
|
1
|
|
Fire It Up! (Burger King x How to Train Your Dragon)
Burger King
|
+426%
|
410K
|
15s
|
|
2
|
|
$10 Tuesdays
KFC
|
+352%
|
2MM
|
15s
|
|
3
|
|
Stare Down
|
+250%
|
835K
|
15s
|
|
4
|
|
America's Favorite Pizza Chain - Pepperoni Fest
Marco's Pizza
|
+196%
|
270K
|
15s
|
|
5
|
|
TAC_FSG
Taco Bell
|
+188%
|
406K
|
30s
|
|
6
|
|
$5 $7 and $9 Luxe Cravings Boxes V2
Taco Bell
|
+188%
|
5MM
|
15s
|
|
7
|
|
SON_JHV
Sonic Drive-In
|
+166%
|
128K
|
15s
|
|
8
|
|
$7 Fill ups: F1 The Movie
KFC
|
+132%
|
919K
|
15s
|
|
9
|
|
A Taco Place That's Also a Chicken Place
Taco Bell
|
+105%
|
833K
|
30s
|
|
10
|
|
Crispy Chicken Nuggets Are Back
Taco Bell
|
+94%
|
987K
|
15s
|
|
1
|
|
Guarantee - Chaperon
AT&T Wireless
|
+230%
|
212K
|
30s
|
|
2
|
|
Upgrade ft. Pete Davidson
Verizon Wireless
|
+100%
|
1MM
|
30s
|
|
3
|
|
2025 March Madness - Network: Too Connected (Proactively)
AT&T Wireless
|
+39%
|
29MM
|
30s
|
|
4
|
|
Good News for Human Family ($800 Payoff. 4 iPhone 16s)
T-Mobile Wireless
|
+27%
|
344K
|
15s
|
|
1
|
|
No Worries
Experian
|
+975%
|
135K
|
15s
|
|
2
|
|
INT_PJG
Intuit
|
+897%
|
610K
|
15s
|
|
3
|
|
INT_PJA
Intuit
|
+648%
|
812K
|
15s
|
|
4
|
|
Fee-Free ATMs & Stress-Free Deposits - Alexis
Chime Bank
|
+636%
|
97K
|
15s
|
|
5
|
|
Big Perk: Giraffe on a Pogo Stick ft Kendrick Perkins
Chime Bank
|
+594%
|
304K
|
15s
|
|
6
|
|
You're Making It feat. Deion Sanders
Chime Bank
|
+488%
|
46K
|
30s
|
|
7
|
|
Jayson Tatum GA Narrating the Future
SoFi
|
+249%
|
178K
|
30s
|
|
8
|
|
DEL_EPG
Deloitte
|
+239%
|
2MM
|
30s
|
|
9
|
|
ROC_HII
Rocket Money
|
+235%
|
406K
|
15s
|
|
10
|
|
Catchphrase ft. Mark Jackson
Chime Bank
|
+200%
|
154K
|
15s
|
|
1
|
|
ZEB_0LV
The Zebra
|
+542%
|
67K
|
15s
|
|
2
|
|
Liberty-Biberty Baby
Liberty Mutual Insurance
|
+207%
|
357K
|
15s
|
|
3
|
|
DMVIP ft. Shaquille O'Neal
The General Insurance
|
+202%
|
762K
|
30s
|
|
4
|
|
Monster To-Do
Progressive Insurance
|
+119%
|
330K
|
30s
|
|
5
|
|
Are You Joking
State Farm
|
+89%
|
2MM
|
30s
|
|
6
|
|
AutoTune' ft. Shaquille O'Neil, T-Pain
The General Insurance
|
+59%
|
2MM
|
30s
|
|
7
|
|
Batman vs Bateman: Fannypack ft. Jason Bateman
State Farm
|
+59%
|
1MM
|
15s
|
|
8
|
|
It was Them ft. Juju Watkins
State Farm
|
+55%
|
461K
|
15s
|
|
9
|
|
AutoTune' ft. Shaquille O'Neil, T-Pain
The General Insurance
|
+51%
|
4MM
|
15s
|
|
10
|
|
Batman v. Bateman: Two Face ft Jason Bateman
State Farm
|
+46%
|
12MM
|
30s
|
|
1
|
|
PRI_XGD
Priceline
|
+630%
|
53K
|
15s
|
|
2
|
|
UNI_BJBR
United Airlines
|
+432%
|
410K
|
15s
|
|
3
|
|
Bringing All New Experiences
Hilton
|
+166%
|
606K
|
15s
|
|
4
|
|
UNI_BJCB
United Airlines
|
+112%
|
606K
|
15s
|
|
5
|
|
AIR_DLC
Airbnb
|
+104%
|
13MM
|
30s
|
|
6
|
|
Multiple Adventures in One
Universal Parks & Resorts
|
+26%
|
5MM
|
30s
|
|
7
|
|
Bringing All New Experiences V3
Hilton
|
+23%
|
606K
|
15s
|
|
8
|
|
Welcome to the Four Parks
Universal Parks & Resorts
|
+7%
|
406K
|
15s
|
|
1
|
|
OUR_CAM
Oura Ring
|
+9170%
|
53K
|
30s
|
|
2
|
|
NAT_FERI
National Basketball Association (NBA)
|
+4124%
|
457K
|
30s
|
|
3
|
|
NAT_FBSH
National Basketball Association (NBA)
|
+3778%
|
548K
|
30s
|
|
4
|
|
NAT_EZPE
National Basketball Association (NBA)
|
+2616%
|
44K
|
30s
|
|
5
|
|
FAB_DJI
Fabletics
|
+2321%
|
51K
|
30s
|
|
6
|
|
Mission: Impossible - The Final Reckoning
Paramount Pictures
|
+2300%
|
2MM
|
10s
|
|
7
|
|
FAB_DLL
Fabletics
|
+2054%
|
51K
|
30s
|
|
8
|
|
BLU_PAZ
Bluechew
|
+2040%
|
81K
|
15s
|
|
9
|
|
NAT_FDYN
National Basketball Association (NBA)
|
+1985%
|
19K
|
30s
|
|
10
|
|
Why Stipe Miocic Gears Up at GovX.com
GovX
|
+1742%
|
81K
|
30s
|
Women’s sports are officially a business imperative. As investment accelerates, outcomes have never been more critical. It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact
Laura Grover, SVP, Head of Client Solutions at EDO.
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Share of Investment by Category
Which categories are investing heavily in women’s sports? According to our estimated TV ad spend data, the Automotive, Pharmaceutical, and Internet & Telecom categories accounted for the largest shares of the ad world’s $244M investment in women’s sports in 2024.
-
Automotive
11%
-
Pharmaceutical
11%
-
Internet & Telecomm
10%
-
Financial Services
10%
-
Insurance
8%
-
Food & Bev
8%
-
Retail
6%
-
All Others
35%
Dig Deeper: Women's Sports
EDO Women’s Sports TV Outcomes Report 2025
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge
CNBC: Ad revenue should stabilize for media companies in 2025 — if they have sports
Marketing Brew: Record WNBA Finals ratings cap off season of viewership wins
