Super Bowl LVIII Ad Rankings
See how this year’s Big Game ads stacked up!
See how this year’s Super Bowl LVIII ads stacked up! EDO, the TV outcomes company, is once again the first to rank every Super Bowl ad airing nationally in this year's Big Game — based on how each ad actually increased consumer engagement for the advertised brand immediately after airing. You can click on any ad to watch (or share) it.
These rankings reveal which ads are most predictive of actual business sales growth, using real-time, consumer engagement data that is proven to predict business outcomes across categories.
How we rank the ads: Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100. Co-branded airings are scored twice to capture the ad’s impact on each advertising brand. Data in this report is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
*Network promos and promotional sweepstakes not included in ranker. Full results are available on Ad EnGage.
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CLAIM TO FAME
Don’t forget to check out EDO’s ranking of all celebrities featured in non-entertainment spots.Super Bowl LVIII: New soft drinks, foreign auto brands, and lots of nostalgia
Super Bowl LVIII is only the second Big Game ever to go to overtime, and the competition was just as thrilling between the ad breaks. This year, brands reunited our favorite TV casts, tugged at our heartstrings with inspiring stories, and introduced new products with style that only the Super Bowl can bring.
And all of them sought to drive the consumer behavioral actions that are most predictive of future sales — those magic, Super moments when awareness turns to genuine consideration.
Here are the five key trends that played out in the battle for Super Bowl ad effectiveness supremacy:
Foreign auto brands step into the void left by Detroit: The “big three” U.S. automakers sat out this year’s Super Bowl, but international competitors were happy to step up. All four auto advertisers at this year’s game drove more engagement than the median Super Bowl ad, led by Volkswagen’s nostalgia-fueled triumph that generated 1,594% more engagement than the median spot.
Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game. While many critics panned the spot — which appeared six times from pre-kick through post-game — four of Temu’s airings placed in the game’s top 16 most effective spots. Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad.
Soft drink brands pop with new entrants at the Big Game: New and revived soda brands were oh-so-refreshing during a tense championship game. The health-conscious, prebiotic soft drink Poppi was the standout as the evening’s fourth most engaging ad, and Pepsi’s lemon-lime challenger brand Starry and Mountain Dew’s revived Baja Blast brand each generated more than twice as much engagement as the median Super Bowl ad.
Alcohol ads all but dry up after a heavy investment a year ago: AB InBev’s exclusive rights to the Super Bowl ended at last year’s game, and nine beer and liquor brands took the field in the new era of open play. Just four brands took the plunge this year — AB InBev’s Michelob Ultra, Bud Light, and Budweiser, and Molson Coors’ Coors Light. Budweiser led the pack by driving 96% more engagement than the median by bringing back the Clydesdales.
Nostalgia-driven TV reunions celebrate our streaming faves: Streaming is the new syndication, and brands played to our penchant for binging reruns by reuniting cast members from shows like 30 Rock (Booking.com), Scrubs (T-Mobile), Friends (Uber Eats), and Suits (e.l.f. and T-Mobile). Mountain Dew Baja Blast scored big by bringing together Aubrey Plaza and Nick Offerman from Parks & Recreation, generating 196% more engagement than the median Super Bowl ad.
Super Bowl Ad Ranking
Engagement Index
1
Deadpool & Wolverine (Walt Disney Studios)
The Deadpool & Wolverine teaser finally arrives — promising an appearance from Wolverine, and a big shakeup for the MCU.
30 Secs
•
6:36 PM
•
Pre-Kick
2343
The Deadpool & Wolverine teaser finally arrives — promising an appearance from Wolverine, and a big shakeup for the MCU.
30 Secs
•
6:36 PM
•
Pre-Kick
2
Wicked: Part One (Universal Pictures)
Cynthia Erivo and Ariana Grande star in Wicked: Part One from Universal Pictures, the first in a two-part musical fantasy film adapted from the popular Broadway musical.
60 Secs
•
6:44 PM
•
Q1 0-0
2108
Cynthia Erivo and Ariana Grande star in Wicked: Part One from Universal Pictures, the first in a two-part musical fantasy film adapted from the popular Broadway musical.
60 Secs
•
6:44 PM
•
Q1 0-0
3
Volkswagen
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle’s place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
9:14 PM
•
Q3 10-6 SF
1694
We shape the metal. You shape its soul. Volkswagen pays tribute to the Beetle’s place in American pop-culture in this trip through the years, with an introduction to the ID. Buzz, set to Neil Diamond’s “I Am… I Said."
60 Secs
•
9:14 PM
•
Q3 10-6 SF
4
Poppi
The future of soda is now. Poppi declares that “soda” is no longer a dirty word in this bright, optimistic ad for its low-sugar, prebiotic carbonated soft drink.
60 Secs
•
8:04 PM
•
Q2 10-3 SF
1661
The future of soda is now. Poppi declares that “soda” is no longer a dirty word in this bright, optimistic ad for its low-sugar, prebiotic carbonated soft drink.
60 Secs
•
8:04 PM
•
Q2 10-3 SF
5
Temu
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
9:04 PM
•
Q3 10-3 SF
1443
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
9:04 PM
•
Q3 10-3 SF
6
Twisters (Universal Pictures)
Twisters from Universal Pictures brings back a new disaster film sequel to the 1996 original.
30 Secs
•
7:19 PM
•
Q2 10-0 SF
1225
Twisters from Universal Pictures brings back a new disaster film sequel to the 1996 original.
30 Secs
•
7:19 PM
•
Q2 10-0 SF
7
Temu
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
7:33 PM
•
Q2 10-0 SF
1141
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
7:33 PM
•
Q2 10-0 SF
8
He Gets Us
He Gets Us returns for its second Big Game - in color and with INXS's Never Tear Us Apart - depicting Americans from all walks of life washing each other's feet, with the bold tagline: "Jesus didn't teach hate, he washed feet."
60 Secs
•
6:51 PM
•
Q1 0-0
1042
He Gets Us returns for its second Big Game - in color and with INXS's Never Tear Us Apart - depicting Americans from all walks of life washing each other's feet, with the bold tagline: "Jesus didn't teach hate, he washed feet."
60 Secs
•
6:51 PM
•
Q1 0-0
9
Robert F. Kennedy for President
No need to adjust your TV sets. This Kennedy for President spot might have you thinking you're back in the '60s, but it's a promotional spot for RFK Jr.'s presidential run as an independent candidate.
30 Secs
•
8:04 PM
•
Q2 10-3 SF
991
No need to adjust your TV sets. This Kennedy for President spot might have you thinking you're back in the '60s, but it's a promotional spot for RFK Jr.'s presidential run as an independent candidate.
30 Secs
•
8:04 PM
•
Q2 10-3 SF
10
Shogun (Hulu)
Samurai imagery and sword action abound in this teaser trailer for Shogun, coming soon to FX and Hulu.
30 Secs
•
7:52 PM
•
Q2 10-3 SF
739
Samurai imagery and sword action abound in this teaser trailer for Shogun, coming soon to FX and Hulu.
30 Secs
•
7:52 PM
•
Q2 10-3 SF
11
Monkey Man (Universal Pictures)
Dev Patel stars and directs in Monkey Man, a new thriller from Universal Pictures — produced by Jordan Peele and in theaters March 11.
30 Secs
•
10:20 PM
•
OT 19-19
622
Dev Patel stars and directs in Monkey Man, a new thriller from Universal Pictures — produced by Jordan Peele and in theaters March 11.
30 Secs
•
10:20 PM
•
OT 19-19
12
Dunkin'
How do you like them donuts? Ben Affleck surprises an unimpressed Jennifer Lopez (and Fat Joe) with a hip-hop dance performance, backed up by his DunKINGs Tom Brady, Jack Harlow and a reluctant Matt Damon in this spot for Dunkin'.
60 Secs
•
7:50 PM
•
Q2 10-0 SF
613
How do you like them donuts? Ben Affleck surprises an unimpressed Jennifer Lopez (and Fat Joe) with a hip-hop dance performance, backed up by his DunKINGs Tom Brady, Jack Harlow and a reluctant Matt Damon in this spot for Dunkin'.
60 Secs
•
7:50 PM
•
Q2 10-0 SF
13
A Quiet Place: Day One (Paramount Pictures)
Lupita Nyong'o stars in A Quiet Place: Day One, a spinoff prequel and the third overall installment in the A Quiet Place series of horror films from Paramount Pictures.
30 Secs
•
6:29 PM
•
Pre-Kick
496
Lupita Nyong'o stars in A Quiet Place: Day One, a spinoff prequel and the third overall installment in the A Quiet Place series of horror films from Paramount Pictures.
30 Secs
•
6:29 PM
•
Pre-Kick
14
Temu
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
10:57 PM
•
Post Game
478
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
10:57 PM
•
Post Game
15
Starry
Rapper Ice Spice leaves her heartbroken ex-soda (definitely not named Sprite) for the Starry mascots in this spot for PepsiCo’s new lemon-lime soda brand.
30 Secs
•
7:14 PM
•
Q1 0-0
477
Rapper Ice Spice leaves her heartbroken ex-soda (definitely not named Sprite) for the Starry mascots in this spot for PepsiCo’s new lemon-lime soda brand.
30 Secs
•
7:14 PM
•
Q1 0-0
16
Temu
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
7:06 PM
•
Q1 0-0
461
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
7:06 PM
•
Q1 0-0
17
Kingdom of the Planet of the Apes (20th Century Studios)
What a wonderful day (for a teaser)! 20th Century Studios' Kingdom of the Planet of the Apes premieres on May 4 - watch the full trailer online.
30 Secs
•
6:50 PM
•
Q1 0-0
450
What a wonderful day (for a teaser)! 20th Century Studios' Kingdom of the Planet of the Apes premieres on May 4 - watch the full trailer online.
30 Secs
•
6:50 PM
•
Q1 0-0
18
He Gets Us
Diverse faces flash across the screen interspersed with bold statements about knowing, loving, and valuing your neighbors in the second spot of the night from He Gets Us.
15 Secs
•
7:51 PM
•
Q2 10-3 SF
421
Diverse faces flash across the screen interspersed with bold statements about knowing, loving, and valuing your neighbors in the second spot of the night from He Gets Us.
15 Secs
•
7:51 PM
•
Q2 10-3 SF
19
Skechers
Tony Romo reminds viewers that there’s no “T” in Skechers — only to be interrupted by Mr. T. Naturally, Mr. T pities the fool who’s not in Skechers’ slip-in sneakers.
30 Secs
•
8:59 PM
•
Q3 10-3 SF
368
Tony Romo reminds viewers that there’s no “T” in Skechers — only to be interrupted by Mr. T. Naturally, Mr. T pities the fool who’s not in Skechers’ slip-in sneakers.
30 Secs
•
8:59 PM
•
Q3 10-3 SF
20
Kia
In this sad but sweet ad, a father uses his electric Kia EV9 to light up an outdoor ice skating rink for his young daughter to recreate her performance for her homebound grandfather.
60 Secs
•
9:42 PM
•
Q4 16-13 SF
361
In this sad but sweet ad, a father uses his electric Kia EV9 to light up an outdoor ice skating rink for his young daughter to recreate her performance for her homebound grandfather.
60 Secs
•
9:42 PM
•
Q4 16-13 SF
21
T-Mobile
Former Scrubs co-stars Donald Faison and Zach Braff are joined by Aquaman’s Jason Momoa in T-Mobile’s latest musical ad, in another Flashdance homage. What a Feeling!
60 Secs
•
10:02 PM
•
Q4 16-16
339
Former Scrubs co-stars Donald Faison and Zach Braff are joined by Aquaman’s Jason Momoa in T-Mobile’s latest musical ad, in another Flashdance homage. What a Feeling!
60 Secs
•
10:02 PM
•
Q4 16-16
22
Temu
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
10:51 PM
•
Post Game
308
Online retailer Temu continues its “shop like a billionaire” campaign with a catchy jingle and animated characters, who show off the site’s affordable merch in the retailer's second Big Game.
30 Secs
•
10:51 PM
•
Post Game
23
Mountain Dew
Aubrey Plaza suffers through a series of unpleasant events but has a blast — a Mountain Dew Baja Blast. Former Parks and Rec co-star Nick Offerman joins for a dragon ride, WWE's Jade Cargill cameos.
30 Secs
•
6:59 PM
•
Q1 0-0
296
Aubrey Plaza suffers through a series of unpleasant events but has a blast — a Mountain Dew Baja Blast. Former Parks and Rec co-star Nick Offerman joins for a dragon ride, WWE's Jade Cargill cameos.
30 Secs
•
6:59 PM
•
Q1 0-0
24
Homes.com
In a third Homes.com Big Game ad, Dan Levy dresses up as a high school football team’s mascot and barges into the huddle…all to score some inside info on the neighborhood for Homes.com. Heidi Gardner co-stars.
30 Secs
•
9:53 PM
•
Q4 16-16
281
In a third Homes.com Big Game ad, Dan Levy dresses up as a high school football team’s mascot and barges into the huddle…all to score some inside info on the neighborhood for Homes.com. Heidi Gardner co-stars.
30 Secs
•
9:53 PM
•
Q4 16-16
25
Bass Pro Shops
Happy memories just come easy on the water. Americans can own a new Tracker fishing and pontoon boat, which are made in the US, for as little as $5 a day. The spot, which also features a QR code, promotes how consumers can support conservation when they join the Bass Pro Shops club.
30 Secs
•
7:41 PM
•
Q2 10-0 SF
267
Happy memories just come easy on the water. Americans can own a new Tracker fishing and pontoon boat, which are made in the US, for as little as $5 a day. The spot, which also features a QR code, promotes how consumers can support conservation when they join the Bass Pro Shops club.
30 Secs
•
7:41 PM
•
Q2 10-0 SF
26
Kawasaki
Mullets are everywhere in Kawasaki’s ad for the Ridge side-by-side — including on an eagle, a bear, and even the head of famously bald pro wrestler “Stone Cold” Steve Austin.
30 Secs
•
7:00 PM
•
Q1 0-0
258
Mullets are everywhere in Kawasaki’s ad for the Ridge side-by-side — including on an eagle, a bear, and even the head of famously bald pro wrestler “Stone Cold” Steve Austin.
30 Secs
•
7:00 PM
•
Q1 0-0
27
Halo (Paramount+)
Paramount+ advertises the new season of the video-game inspired, science fiction show Halo with an action-packed trailer.
30 Secs
•
7:35 PM
•
Q2 10-0 SF
248
Paramount+ advertises the new season of the video-game inspired, science fiction show Halo with an action-packed trailer.
30 Secs
•
7:35 PM
•
Q2 10-0 SF
28
Toyota
Passengers hold on for dear life in this tribune to the new Toyota Tacoma’s thrilling off-roading potential.
30 Secs
•
9:04 PM
•
Q3 10-3 SF
246
Passengers hold on for dear life in this tribune to the new Toyota Tacoma’s thrilling off-roading potential.
30 Secs
•
9:04 PM
•
Q3 10-3 SF
29
IF (Paramount Pictures)
Randall Park pretends to be IF director John Krasinski while introducing the trailer for the new comedy from Paramount Pictures, starring Ryan Reynolds (a deep cut for fans of The Office).
30 Secs
•
9:16 PM
•
Q3 10-6 SF
241
Randall Park pretends to be IF director John Krasinski while introducing the trailer for the new comedy from Paramount Pictures, starring Ryan Reynolds (a deep cut for fans of The Office).
30 Secs
•
9:16 PM
•
Q3 10-6 SF
30
Verizon Wireless
We know Beyoncé can break the internet, but what about Verizon’s 5G? The pop diva plays sax, dresses up as Bar-bey, and even goes to space — but the network stays strong. Featuring Tony Hale and a now-confirmed teaser for new music dropping soon.
60 Secs
•
8:51 PM
•
Q3 10-3 SF
226
We know Beyoncé can break the internet, but what about Verizon’s 5G? The pop diva plays sax, dresses up as Bar-bey, and even goes to space — but the network stays strong. Featuring Tony Hale and a now-confirmed teaser for new music dropping soon.
60 Secs
•
8:51 PM
•
Q3 10-3 SF
31
Microsoft
Microsoft inspires us to take on new challenges — with a helping hand from its Copilot AI chatbot.
60 Secs
•
9:43 PM
•
Q4 16-13 SF
214
Microsoft inspires us to take on new challenges — with a helping hand from its Copilot AI chatbot.
60 Secs
•
9:43 PM
•
Q4 16-13 SF
32
CeraVe
Michael Cera pitches himself as the “founder” of the CeraVe skincare brand in this breathy, comedic ad - with a unicorn.
30 Secs
•
7:07 PM
•
Q1 0-0
203
Michael Cera pitches himself as the “founder” of the CeraVe skincare brand in this breathy, comedic ad - with a unicorn.
30 Secs
•
7:07 PM
•
Q1 0-0
33
Doritos
Actress Jenna Ortega’s abuelas conduct an epic chase to prevent actor Danny Ramirez from escaping with the grocery store’s last bag of Doritos Dinamita chips.
60 Secs
•
9:05 PM
•
Q3 10-3 SF
200
Actress Jenna Ortega’s abuelas conduct an epic chase to prevent actor Danny Ramirez from escaping with the grocery store’s last bag of Doritos Dinamita chips.
60 Secs
•
9:05 PM
•
Q3 10-3 SF
34
Intuit TurboTax
Quinta Brunson invites viewers to kick off their tax filing now — with a chance to win $1,000,000 in the The TurboTax Super Bowl File Sweepstakes. It's tax time.
45 Secs
•
7:56 PM
•
Q2 10-3 SF
195
Quinta Brunson invites viewers to kick off their tax filing now — with a chance to win $1,000,000 in the The TurboTax Super Bowl File Sweepstakes. It's tax time.
45 Secs
•
7:56 PM
•
Q2 10-3 SF
35
Budweiser
The Clydesdales return to the Super Bowl, teaming up with a labrador retriever to save the day with an emergency Budweiser delivery during a snowstorm.
30 Secs
•
9:54 PM
•
Q4 16-16
194
The Clydesdales return to the Super Bowl, teaming up with a labrador retriever to save the day with an emergency Budweiser delivery during a snowstorm.
30 Secs
•
9:54 PM
•
Q4 16-16
36
Pfizer
With Queen's Don't Stop Me Now as the soundtrack, Pfizer celebrates 175 years with a look back at the company's roots and most famous scientists. Here's to science, and here's to the next fight.
60 Secs
•
8:58 PM
•
Q3 10-3 SF
188
With Queen's Don't Stop Me Now as the soundtrack, Pfizer celebrates 175 years with a look back at the company's roots and most famous scientists. Here's to science, and here's to the next fight.
60 Secs
•
8:58 PM
•
Q3 10-3 SF
37
Lindt
A Lindt chocolate ball floats through a series of idyllic scenes, set to the music of Perry Como’s “Round and Round.”
30 Secs
•
6:59 PM
•
Q1 0-0
187
A Lindt chocolate ball floats through a series of idyllic scenes, set to the music of Perry Como’s “Round and Round.”
30 Secs
•
6:59 PM
•
Q1 0-0
38
Pluto TV
Pluto TV takes us to Couch Potato Farms, where TV superfans are grown and nurtured by quality content.
45 Secs
•
8:40 PM
•
Halftime 10-3 SF
173
Pluto TV takes us to Couch Potato Farms, where TV superfans are grown and nurtured by quality content.
45 Secs
•
8:40 PM
•
Halftime 10-3 SF
39
Intuit TurboTax
Quinta Brunson invites viewers to kick off their tax filing now — with a chance to win $1,000,000 in the TurboTax Super Bowl File Sweepstakes. It's tax time.
30 Secs
•
6:30 PM
•
Pre-Kick
170
Quinta Brunson invites viewers to kick off their tax filing now — with a chance to win $1,000,000 in the TurboTax Super Bowl File Sweepstakes. It's tax time.
30 Secs
•
6:30 PM
•
Pre-Kick
40
Pluto TV
Pluto TV takes us to Couch Potato Farms, where TV superfans are grown and nurtured by quality content.
15 Secs
•
8:53 PM
•
Q3 10-3 SF
159
Pluto TV takes us to Couch Potato Farms, where TV superfans are grown and nurtured by quality content.
15 Secs
•
8:53 PM
•
Q3 10-3 SF
41
BMW
Christopher Walken is impersonated by strangers everywhere he goes in his all-electric BMW i5 — and he even bumps into Usher at a restaurant.
60 Secs
•
7:15 PM
•
Q2 0-0
158
Christopher Walken is impersonated by strangers everywhere he goes in his all-electric BMW i5 — and he even bumps into Usher at a restaurant.
60 Secs
•
7:15 PM
•
Q2 0-0
42
Homes.com
Dan Levy stars as the successor to the Homes.com empire and goes all out to remake the company in his image. Featuring Lil Wayne and Heidi Gardner.
60 Secs
•
7:20 PM
•
Q2 10-0 SF
146
Dan Levy stars as the successor to the Homes.com empire and goes all out to remake the company in his image. Featuring Lil Wayne and Heidi Gardner.
60 Secs
•
7:20 PM
•
Q2 10-0 SF
43
Knuckles (Paramount+)
“The time has come. Destiny awaits.” The new trailer for Paramount+’s Sonic the Hedgehog spin-off, Knuckles, is available online now.
15 Secs
•
7:42 PM
•
Q2 10-0 SF
146
“The time has come. Destiny awaits.” The new trailer for Paramount+’s Sonic the Hedgehog spin-off, Knuckles, is available online now.
15 Secs
•
7:42 PM
•
Q2 10-0 SF
44
Bud Light
The Bud Light Genie grants beer drinkers an epic night out, replete with a stretch DeLorean, a T-Rex, and chance encounters with Peyton Manning, Post Malone, and UFC president Dana White.
60 Secs
•
9:00 PM
•
Q3 10-3 SF
136
The Bud Light Genie grants beer drinkers an epic night out, replete with a stretch DeLorean, a T-Rex, and chance encounters with Peyton Manning, Post Malone, and UFC president Dana White.
60 Secs
•
9:00 PM
•
Q3 10-3 SF
45
Despicable Me 4 (Universal Pictures)
The powers of artificial intelligence lie in the not-so-capable hands of the Minions in this trailer teaser for Despicable Me 4 from Universal Pictures.
30 Secs
•
6:23 PM
•
Pre-Kick
130
The powers of artificial intelligence lie in the not-so-capable hands of the Minions in this trailer teaser for Despicable Me 4 from Universal Pictures.
30 Secs
•
6:23 PM
•
Pre-Kick
46
Reese's
A family toggles between over-the-top outrage and comedic exuberance at each additional piece of news about Reese’s new line of caramel peanut butter cups in this spot voiced over by Will Arnett.
30 Secs
•
7:40 PM
•
Q2 10-0 SF
119
A family toggles between over-the-top outrage and comedic exuberance at each additional piece of news about Reese’s new line of caramel peanut butter cups in this spot voiced over by Will Arnett.
30 Secs
•
7:40 PM
•
Q2 10-0 SF
47
Popeyes Louisiana Kitchen
Ken Jeong is awakened from a cryogenic freezing chamber to learn that Popeyes has invented a superior chicken wing, while also experiencing the joys of 50 years’ worth of technological innovation.
30 Secs
•
7:00 PM
•
Q1 0-0
119
Ken Jeong is awakened from a cryogenic freezing chamber to learn that Popeyes has invented a superior chicken wing, while also experiencing the joys of 50 years’ worth of technological innovation.
30 Secs
•
7:00 PM
•
Q1 0-0
48
Michelob Ultra
Soccer superstar Lionel Messi dribbles past onlookers at a Miami beach in search of a cold Michelob Ultra. This bright and breezy ad features cameos from former Dolphins quarterback Dan Marino and Ted Lasso’s Jason Sudeikis.
60 Secs
•
7:05 PM
•
Q1 0-0
118
Soccer superstar Lionel Messi dribbles past onlookers at a Miami beach in search of a cold Michelob Ultra. This bright and breezy ad features cameos from former Dolphins quarterback Dan Marino and Ted Lasso’s Jason Sudeikis.
60 Secs
•
7:05 PM
•
Q1 0-0
49
Inside Out 2 (Walt Disney Studios Motion Pictures)
Anxiety — voiced by Maya Hawke — joins the cast of animated emotions in Disney Pixar’s Inside Out 2.
30 Secs
•
10:58 PM
•
Post Game
116
Anxiety — voiced by Maya Hawke — joins the cast of animated emotions in Disney Pixar’s Inside Out 2.
30 Secs
•
10:58 PM
•
Post Game
50
Uber Eats
Friends stars Jennifer Aniston and David Schwimmer reunite in an ad where people clear out core memories to make brain space for Uber Eats’ many offerings. Featuring cameos from Jelly Roll, Usher, and David and Victoria Beckham.
60 Secs
•
8:52 PM
•
Q3 10-3 SF
110
Friends stars Jennifer Aniston and David Schwimmer reunite in an ad where people clear out core memories to make brain space for Uber Eats’ many offerings. Featuring cameos from Jelly Roll, Usher, and David and Victoria Beckham.
60 Secs
•
8:52 PM
•
Q3 10-3 SF
51
FanDuel
John Cena and others who'd bet against Rob Gronkowski celebrate Gronk's missed Kick of Destiny in an ad dedicated to the late Carl Weathers, who’d starred in the campaign.
30 Secs
•
7:28 PM
•
Q2 10-0 SF
107
John Cena and others who'd bet against Rob Gronkowski celebrate Gronk's missed Kick of Destiny in an ad dedicated to the late Carl Weathers, who’d starred in the campaign.
30 Secs
•
7:28 PM
•
Q2 10-0 SF
52
T-Mobile Wireless
This star-studded spot for T-Mobile Magenta service has Bradley Cooper (and mom Gloria), Laura Dern, Gabriel Macht and Patrick J. Adams (of Suits fame), Jennifer Hudson, Zach Braff, Donald Faison, Common, and more auditioning for Magenta status.
60 Secs
•
7:26 PM
•
Q2 10-0 SF
105
This star-studded spot for T-Mobile Magenta service has Bradley Cooper (and mom Gloria), Laura Dern, Gabriel Macht and Patrick J. Adams (of Suits fame), Jennifer Hudson, Zach Braff, Donald Faison, Common, and more auditioning for Magenta status.
60 Secs
•
7:26 PM
•
Q2 10-0 SF
53
Homes.com
In the second Big Game ad for Homes.com, Dan Levy and Heidi Gardner patronize local hair salons with the sole purpose of gathering neighborhood intel for their real estate website.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
102
In the second Big Game ad for Homes.com, Dan Levy and Heidi Gardner patronize local hair salons with the sole purpose of gathering neighborhood intel for their real estate website.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
54
SquareSpace
Aliens arrive all over the globe in this Martin Scorsese-directed Squarespace ad (who also makes an in-spot appearance), but the humans are too wrapped up in their mobile devices to notice them.
30 Secs
•
7:41 PM
•
Q2 10-0 SF
98
Aliens arrive all over the globe in this Martin Scorsese-directed Squarespace ad (who also makes an in-spot appearance), but the humans are too wrapped up in their mobile devices to notice them.
30 Secs
•
7:41 PM
•
Q2 10-0 SF
55
Pizza Hut
Pizza Hut’s new hot honey pizza and wings stun first-time tasters, inaspiring them to say, “Pizza wHuuuut?”
30 Secs
•
6:22 PM
•
Pre-Kick
92
Pizza Hut’s new hot honey pizza and wings stun first-time tasters, inaspiring them to say, “Pizza wHuuuut?”
30 Secs
•
6:22 PM
•
Pre-Kick
56
Kung Fu Panda 4 (Universal Pictures)
Jack Black struggles to pronounce “nemeses” in this ad for Kung Fu Panda 4 from Universal Pictures, scored to Battle Without Honor or Humanity from the Kill Bill: Volume 1 soundtrack.
30 Secs
•
10:34 PM
•
OT 22-19 SF
88
Jack Black struggles to pronounce “nemeses” in this ad for Kung Fu Panda 4 from Universal Pictures, scored to Battle Without Honor or Humanity from the Kill Bill: Volume 1 soundtrack.
30 Secs
•
10:34 PM
•
OT 22-19 SF
57
Discover
How to prove you're NOT a robot? We're not sure, but Jennifer Coolidge helps Discover promote 24/7 US-based customer service.
30 Secs
•
10:20 PM
•
OT 19-19
87
How to prove you're NOT a robot? We're not sure, but Jennifer Coolidge helps Discover promote 24/7 US-based customer service.
30 Secs
•
10:20 PM
•
OT 19-19
58
State Farm
Arnold Schwarzenegger stars as the heroic Agent State Farm, but his accent prevents him from saying “neighbor” correctly during the insurer’s tagline. Danny DeVito saves the day.
60 Secs
•
7:16 PM
•
Q2 0-0
87
Arnold Schwarzenegger stars as the heroic Agent State Farm, but his accent prevents him from saying “neighbor” correctly during the insurer’s tagline. Danny DeVito saves the day.
60 Secs
•
7:16 PM
•
Q2 0-0
59
CrowdStrike
CrowdStrike visualizes its online security features in a futuristic Western setting, where a brave woman in a cowboy hat wards off a gang of robot bandits.
30 Secs
•
7:57 PM
•
Q2 10-3 SF
87
CrowdStrike visualizes its online security features in a futuristic Western setting, where a brave woman in a cowboy hat wards off a gang of robot bandits.
30 Secs
•
7:57 PM
•
Q2 10-3 SF
60
Booking.com
Tina Fey hires a series of body doubles to show off the wide range of vacation rentals available on Booking.com, featuring Jane Krakowski, Jack McBrayer, and Glenn Close.
30 Secs
•
7:20 PM
•
Q2 10-0 SF
83
Tina Fey hires a series of body doubles to show off the wide range of vacation rentals available on Booking.com, featuring Jane Krakowski, Jack McBrayer, and Glenn Close.
30 Secs
•
7:20 PM
•
Q2 10-0 SF
61
Disney+
Adventure is out there. Who's the fairest of them all? Ohana means family. Some of Disney's most iconic phrases appear on a simple white screen in black writing for this Disney+ promotional spot.
30 Secs
•
9:53 PM
•
Q4 16-16
82
Adventure is out there. Who's the fairest of them all? Ohana means family. Some of Disney's most iconic phrases appear on a simple white screen in black writing for this Disney+ promotional spot.
30 Secs
•
9:53 PM
•
Q4 16-16
62
National Football League (NFL)
A young Ghanaian boy plays football through crowded streets before stumbling on a practice field for the NFL’s International Pathway Program. Featuring NFL'ers Fred Warner, Justin Jefferson, Cameron Jordan, Saquon Barkley, and Osi Umenyiora.
120 Secs
•
8:37 PM
•
Halftime 10-3 SF
78
A young Ghanaian boy plays football through crowded streets before stumbling on a practice field for the NFL’s International Pathway Program. Featuring NFL'ers Fred Warner, Justin Jefferson, Cameron Jordan, Saquon Barkley, and Osi Umenyiora.
120 Secs
•
8:37 PM
•
Halftime 10-3 SF
63
Nerds
A giant Nerds gummy recreates an iconic scene from the movie Flashdance in this hallucinatory spot featuring TikTok star Addison Rae.
30 Secs
•
7:19 PM
•
Q2 10-0 SF
78
A giant Nerds gummy recreates an iconic scene from the movie Flashdance in this hallucinatory spot featuring TikTok star Addison Rae.
30 Secs
•
7:19 PM
•
Q2 10-0 SF
64
Veozah
Have fewer hot flashes, and more not flashes with Veozah — the first prescription treatment to block the sources of night sweats.
60 Secs
•
6:36 PM
•
Pre-Kick
76
Have fewer hot flashes, and more not flashes with Veozah — the first prescription treatment to block the sources of night sweats.
60 Secs
•
6:36 PM
•
Pre-Kick
65
E-Trade
The trash-talking E*TRADE baby teams up with a friend for a game of pickleball, which his partner humorously refers to as “basically tennis for babies, but for adults.”
30 Secs
•
7:34 PM
•
Q2 10-0 SF
75
The trash-talking E*TRADE baby teams up with a friend for a game of pickleball, which his partner humorously refers to as “basically tennis for babies, but for adults.”
30 Secs
•
7:34 PM
•
Q2 10-0 SF
66
Verizon Wireless
Trade in any old phone for a new iPhone 15, on Verizon, sound good?
30 Secs
•
10:57 PM
•
Post Game
70
Trade in any old phone for a new iPhone 15, on Verizon, sound good?
30 Secs
•
10:57 PM
•
Post Game
67
Paramount+
Paramount+ shows off its massive content library in this zany ad featuring Miami Dolphins quarterback Tua Tagovailoa, Sir Patrick Stewart, Drew Barrymore, Survivor’s Jeff Probst, cartoon characters Arnold and Peppa Pig - and Creed.
45 Secs
•
8:40 PM
•
Halftime 10-3 SF
66
Paramount+ shows off its massive content library in this zany ad featuring Miami Dolphins quarterback Tua Tagovailoa, Sir Patrick Stewart, Drew Barrymore, Survivor’s Jeff Probst, cartoon characters Arnold and Peppa Pig - and Creed.
45 Secs
•
8:40 PM
•
Halftime 10-3 SF
68
Snapchat
Snapchat has less of the things you don’t like about social media and more of the things you love about sharing bits of your funny, messy, exciting, boring, beautiful, heartbreaking, crazy and real life with the people who matter most to you.
30 Secs
•
8:03 PM
•
Q2 10-3 SF
65
Snapchat has less of the things you don’t like about social media and more of the things you love about sharing bits of your funny, messy, exciting, boring, beautiful, heartbreaking, crazy and real life with the people who matter most to you.
30 Secs
•
8:03 PM
•
Q2 10-3 SF
69
State Farm
Arnold Schwarzenegger struggles to pronounce “neighbor” as the action hero Agent State Farm. The ad concludes with him yelling “get me out of this choppah!” in his trademark accent.
30 Secs
•
10:35 PM
•
OT 22-19 SF
65
Arnold Schwarzenegger struggles to pronounce “neighbor” as the action hero Agent State Farm. The ad concludes with him yelling “get me out of this choppah!” in his trademark accent.
30 Secs
•
10:35 PM
•
OT 22-19 SF
70
Progressive Insurance
It's not a watch party, it's a party party. Protect your home and auto with Progressive in this spot featuring Kid N' Play.
30 Secs
•
10:19 PM
•
OT 19-19
61
It's not a watch party, it's a party party. Protect your home and auto with Progressive in this spot featuring Kid N' Play.
30 Secs
•
10:19 PM
•
OT 19-19
71
Pringles
Chris Pratt becomes the center of a social media tidal wave after a store clerk remarks that his mustache makes him look like the Pringles mascot.
30 Secs
•
7:05 PM
•
Q1 0-0
60
Chris Pratt becomes the center of a social media tidal wave after a store clerk remarks that his mustache makes him look like the Pringles mascot.
30 Secs
•
7:05 PM
•
Q1 0-0
72
e.l.f.
Judge Judy sentences actress Gina Torres to $14 glowing skin in this courtroom send-up from cosmetics brand e.l.f. Torres is joined on-screen by former Suits co-stars Rick Hoffman and Sarah Rafferty.
30 Secs
•
8:22 PM
•
Halftime 10-3 SF
48
Judge Judy sentences actress Gina Torres to $14 glowing skin in this courtroom send-up from cosmetics brand e.l.f. Torres is joined on-screen by former Suits co-stars Rick Hoffman and Sarah Rafferty.
30 Secs
•
8:22 PM
•
Halftime 10-3 SF
73
Oreo
From cavemen to Kris Jenner, Oreo imagines an alternative timeline in which people make decisions based on where the creme lands when they twist an Oreo in half.
30 Secs
•
7:33 PM
•
Q2 10-0 SF
47
From cavemen to Kris Jenner, Oreo imagines an alternative timeline in which people make decisions based on where the creme lands when they twist an Oreo in half.
30 Secs
•
7:33 PM
•
Q2 10-0 SF
74
Hellmann's
A “meow” from Kate McKinnon’s cat inspires her to add Hellmann’s mayo to a leftover meal, catapulting McKinnon and the cat to international celebrity. Pete Davidson - Hellmann's 2023 Big Game ad star - makes a cameo as May-ow cat's now ex-flame.
30 Secs
•
7:34 PM
•
Q2 10-0 SF
47
A “meow” from Kate McKinnon’s cat inspires her to add Hellmann’s mayo to a leftover meal, catapulting McKinnon and the cat to international celebrity. Pete Davidson - Hellmann's 2023 Big Game ad star - makes a cameo as May-ow cat's now ex-flame.
30 Secs
•
7:34 PM
•
Q2 10-0 SF
75
Dove
It's a hard-knock life for girls who play sports. Dove encourages female empowerment in this ad that shines a spotlight on the way body image issues cause many young girls to quit youth sports.
30 Secs
•
6:46 PM
•
Q1 0-0
45
It's a hard-knock life for girls who play sports. Dove encourages female empowerment in this ad that shines a spotlight on the way body image issues cause many young girls to quit youth sports.
30 Secs
•
6:46 PM
•
Q1 0-0
76
M&M's
Only Super Bowl winners get a ring, right? Wrong, according to Dan Marino. Introducing M&M's "Almost Champions Ring of Comfort," compressing peanut butter into diamonds. Featuring fellow almost-winners Bruce Smith, Terrell Owens, and even Scarlett Johansson.
30 Secs
•
6:45 PM
•
Q1 0-0
43
Only Super Bowl winners get a ring, right? Wrong, according to Dan Marino. Introducing M&M's "Almost Champions Ring of Comfort," compressing peanut butter into diamonds. Featuring fellow almost-winners Bruce Smith, Terrell Owens, and even Scarlett Johansson.
30 Secs
•
6:45 PM
•
Q1 0-0
77
FanDuel
Live in Las Vegas, it's Rob Gronkowski missing yet another field goal in FanDuel's second annual Kick of Destiny.
30 Secs
•
6:32 PM
•
Pre-Kick
42
Live in Las Vegas, it's Rob Gronkowski missing yet another field goal in FanDuel's second annual Kick of Destiny.
30 Secs
•
6:32 PM
•
Pre-Kick
78
Apartments.com
Jeff Goldblum knows renters when he sees them in this Apartments.com spot, even if they are extraterrestrial beings who don't speak English and may want to take over the world.
30 Secs
•
7:01 PM
•
Q1 0-0
38
Jeff Goldblum knows renters when he sees them in this Apartments.com spot, even if they are extraterrestrial beings who don't speak English and may want to take over the world.
30 Secs
•
7:01 PM
•
Q1 0-0
79
Dr Pepper
The transfer portal is out of control! The Fansville football team gets sucked into an electric cloud in the middle of town in Dr Pepper's latest mini-series installment. If only the good folks of Fansville had their Dr Pepper hand free to bring their team to safety.
30 Secs
•
6:30 PM
•
Pre-Kick
36
The transfer portal is out of control! The Fansville football team gets sucked into an electric cloud in the middle of town in Dr Pepper's latest mini-series installment. If only the good folks of Fansville had their Dr Pepper hand free to bring their team to safety.
30 Secs
•
6:30 PM
•
Pre-Kick
80
Google Pixel
Google demonstrates how the Pixel 8’s camera accessibility features, powered by AI, enable users with blindness and low vision to capture major life milestones in this sentimental spot.
60 Secs
•
7:58 PM
•
Q2 10-3 SF
36
Google demonstrates how the Pixel 8’s camera accessibility features, powered by AI, enable users with blindness and low vision to capture major life milestones in this sentimental spot.
60 Secs
•
7:58 PM
•
Q2 10-3 SF
81
DraftKings
Kevin Hart imitates '90s football coaching legend Jimmy Johnson in this ad that offers viewers the opportunity to make a $5 Super Bowl bet and get $200 in bonus bets.
30 Secs
•
6:15 PM
•
Pre-Kick
35
Kevin Hart imitates '90s football coaching legend Jimmy Johnson in this ad that offers viewers the opportunity to make a $5 Super Bowl bet and get $200 in bonus bets.
30 Secs
•
6:15 PM
•
Pre-Kick
82
Verizon Wireless
A woman is relieved to learn that she can trade in her broken phone for a new Galaxy24+ with Verizon
30 Secs
•
11:10 PM
•
Post Game
35
A woman is relieved to learn that she can trade in her broken phone for a new Galaxy24+ with Verizon
30 Secs
•
11:10 PM
•
Post Game
83
Etsy
Ooh la la! Old-timey U.S. politicos use Etsy’s Gift Mode tool to ship the French the perfect “thank you” for sending the Statue of Liberty: a cheese board, naturally.
30 Secs
•
8:23 PM
•
Halftime 10-3 SF
33
Ooh la la! Old-timey U.S. politicos use Etsy’s Gift Mode tool to ship the French the perfect “thank you” for sending the Statue of Liberty: a cheese board, naturally.
30 Secs
•
8:23 PM
•
Halftime 10-3 SF
84
National Football League (NFL)
NFL players Solomon Thomas and Saquon Barkley alongside NFL legend Steve Young star in this promotional spot for the NFL Character Playbook.
30 Secs
•
9:55 PM
•
Q4 16-16
33
NFL players Solomon Thomas and Saquon Barkley alongside NFL legend Steve Young star in this promotional spot for the NFL Character Playbook.
30 Secs
•
9:55 PM
•
Q4 16-16
85
WeatherTech
Surf's up! WeatherTech's Big Game ad promotes a series of Order American products — floor liners, interior seat protectors and sun shades, mud flaps, and more.
30 Secs
•
6:14 PM
•
Pre-Kick
32
Surf's up! WeatherTech's Big Game ad promotes a series of Order American products — floor liners, interior seat protectors and sun shades, mud flaps, and more.
30 Secs
•
6:14 PM
•
Pre-Kick
86
Coors
LL Cool J leads the Coors Light “chill train” to save a man whose worn the wrong teams jersey to his partner’s family football gathering. Features a cameo from country singer Lainey Wilson.
30 Secs
•
7:27 PM
•
Q2 10-0 SF
29
LL Cool J leads the Coors Light “chill train” to save a man whose worn the wrong teams jersey to his partner’s family football gathering. Features a cameo from country singer Lainey Wilson.
30 Secs
•
7:27 PM
•
Q2 10-0 SF
87
Discover
How to prove you're NOT a robot? We're not sure, but Jennifer Coolidge helps Discover promote 24/7 US-based customer service.
30 Secs
•
6:23 PM
•
Pre-Kick
28
How to prove you're NOT a robot? We're not sure, but Jennifer Coolidge helps Discover promote 24/7 US-based customer service.
30 Secs
•
6:23 PM
•
Pre-Kick
88
Kung Fu Panda 4 (Universal Pictures)
Jack Black reprises his role as Po in Kung Fu Panda 4, the latest installment in the popular animated series from Universal Pictures. Theaters March 8.
30 Secs
•
6:14 PM
•
Pre-Kick
27
Jack Black reprises his role as Po in Kung Fu Panda 4, the latest installment in the popular animated series from Universal Pictures. Theaters March 8.
30 Secs
•
6:14 PM
•
Pre-Kick
89
Nestle
Dr. Umstick, the new miniature-sized mascot of ice cream bar brand Drumstick, attempts to provide relief to comedian Eric Andre while he’s sick on a plane flight.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
27
Dr. Umstick, the new miniature-sized mascot of ice cream bar brand Drumstick, attempts to provide relief to comedian Eric Andre while he’s sick on a plane flight.
30 Secs
•
9:15 PM
•
Q3 10-6 SF
90
YouTube TV
Fly Eagles (and Seahawks, and Ravens), fly! While we say goodbye to live NFL for the season, your favorite team will be back sooner than you know it, with NFL Sunday Ticket and YouTube TV at the ready.
60 Secs
•
6:37 PM
•
Pre-Kick
23
Fly Eagles (and Seahawks, and Ravens), fly! While we say goodbye to live NFL for the season, your favorite team will be back sooner than you know it, with NFL Sunday Ticket and YouTube TV at the ready.
60 Secs
•
6:37 PM
•
Pre-Kick
91
Foundation to Combat Antisemitism
Hate thrives on silence. Martin Luther King Jr.'s speech writer Clarence B. Jones stars in this spot for Stand Up to Jewish Hate, reminding viewers that when we stand up to silence, we stand up to all hate.
30 Secs
•
7:42 PM
•
Q2 10-0 SF
17
Hate thrives on silence. Martin Luther King Jr.'s speech writer Clarence B. Jones stars in this spot for Stand Up to Jewish Hate, reminding viewers that when we stand up to silence, we stand up to all hate.
30 Secs
•
7:42 PM
•
Q2 10-0 SF
92
BetMGM
Tom Brady is banned from the BetMGM app because he’s already won too much, according to Vince Vaughn in a comedic sports betting ad. Even hockey great Wayne Gretzky makes an appearance.
30 Secs
•
6:50 PM
•
Q1 0-0
14
Tom Brady is banned from the BetMGM app because he’s already won too much, according to Vince Vaughn in a comedic sports betting ad. Even hockey great Wayne Gretzky makes an appearance.
30 Secs
•
6:50 PM
•
Q1 0-0
93
Amazon Web Services (AWS)
Amazon Web Services shows off how its real-time stats power the NFL, asking viewers to imagine what the company could do for their businesses.
30 Secs
•
10:52 PM
•
Post Game
13
Amazon Web Services shows off how its real-time stats power the NFL, asking viewers to imagine what the company could do for their businesses.
30 Secs
•
10:52 PM
•
Post Game
94
Verizon
This short spot from Verizon aired just after the halftime show, and tells viewers, "thought the halftime show broke the internet? Wait until you see what's next for Verizon."
10 Secs
•
8:37 PM
•
Halftime 10-3 SF
12
This short spot from Verizon aired just after the halftime show, and tells viewers, "thought the halftime show broke the internet? Wait until you see what's next for Verizon."
10 Secs
•
8:37 PM
•
Halftime 10-3 SF
95
Verizon Wireless
Beyoncé strives to break Verizon’s 5G internet in this shorter version of an ad that aired earlier in the game. Featuring Tony Hale.
30 Secs
•
10:52 PM
•
Post Game
8
Beyoncé strives to break Verizon’s 5G internet in this shorter version of an ad that aired earlier in the game. Featuring Tony Hale.
30 Secs
•
10:52 PM
•
Post Game
96
YouTube TV
Fly Eagles (and Seahawks, and Ravens), fly! While we say goodbye to live NFL for the season, your favorite team will be back sooner than you know it, with NFL Sunday Ticket and YouTube TV at the ready.
30 Secs
•
11:10 PM
•
Post Game
5
Fly Eagles (and Seahawks, and Ravens), fly! While we say goodbye to live NFL for the season, your favorite team will be back sooner than you know it, with NFL Sunday Ticket and YouTube TV at the ready.
30 Secs
•
11:10 PM
•
Post Game