2026 NFL season
NFL Top Ads Leaderboard
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Wed 09/09 - Tue 09/15
Category: Automotive: Luxury
|
Outcomes Rank
|
Brand Ad
|
Impressions
|
Change
|
Peak
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
|
|---|---|---|---|---|---|---|
|
1
|
|
Unfinished :30Lexus |
69MM
|
New
|
1
|
+41.7%
|
|
1
|
|
2026 C-HR: Good Lunch :30Toyota |
25MM
|
New
|
1
|
+445.5%
|
|
2
|
|
Trucks: Never Stop (NFL Sponsor) :30Toyota |
51MM
|
New
|
2
|
+122.8%
|
|
3
|
|
Telluride Turbo-Hybrid - CompanionHEV :30Kia |
19MM
|
New
|
3
|
+2.0%
|
|
1
|
|
The Move ft. Peyton Manning and Shane Gillis :15Bud Light |
140MM
|
New
|
1
|
+121.3%
|
|
2
|
|
BUD-00BBud Light |
19MM
|
New
|
2
|
+26.3%
|
|
1
|
|
Inspire ImplantInspire |
25MM
|
New
|
1
|
+505.4%
|
|
2
|
|
Inspire |
19MM
|
New
|
2
|
+408.4%
|
|
3
|
|
Tide Evo Original Laundry Detergent TilesTide |
19MM
|
New
|
3
|
+131.2%
|
|
4
|
|
Always in Front of You feat. Johnny Depp (Macy's) V2 :15Dior |
33MM
|
New
|
4
|
+31.5%
|
|
5
|
|
Red Bull |
19MM
|
New
|
5
|
+4.7%
|
|
1
|
|
Venture X - Traveling ft. Jennifer Garner :30Capital One |
24MM
|
New
|
1
|
+145.2%
|
|
2
|
|
Family Traditions :30American Express |
93MM
|
New
|
2
|
+119.5%
|
|
3
|
|
New Neighbor ft. Charles Barkley V2 :15Capital One |
26MM
|
New
|
3
|
+47.5%
|
|
4
|
|
Movie Theater ft Samuel L. Jackson :15Capital One |
25MM
|
New
|
4
|
+5.2%
|
|
1
|
|
CHA_AAFCCharles Schwab |
19MM
|
New
|
1
|
+142.9%
|
|
2
|
|
This Isn't Working :30Navy Federal Credit Union |
51MM
|
New
|
2
|
+89.0%
|
|
3
|
|
Josh Allen - Smart Feels Easy 4.0 APY :15SoFi |
19MM
|
New
|
3
|
+9.2%
|
|
4
|
|
Josh Allen - Smart Feels Easy 4.0 APY :30SoFi |
40MM
|
New
|
4
|
+6.5%
|
|
1
|
|
Grandma Knows V2 :30USAA |
24MM
|
New
|
1
|
+450.7%
|
|
2
|
|
Grandma Knows V2 :15USAA |
27MM
|
New
|
2
|
+213.7%
|
|
3
|
|
We've All Been There - Keychain :30GEICO |
19MM
|
New
|
3
|
+138.0%
|
|
4
|
|
Hump Day :30GEICO |
39MM
|
New
|
4
|
+115.2%
|
|
5
|
|
Team Flo - Momfluencer :30Progressive Insurance |
82MM
|
New
|
5
|
+92.7%
|
|
6
|
|
Salute to Service Moment :45USAA |
25MM
|
New
|
6
|
+39.1%
|
|
7
|
|
Ethos Life InsuranceEthos |
56MM
|
New
|
7
|
+36.6%
|
|
8
|
|
Team Flo - Celebration :30Progressive Insurance |
25MM
|
New
|
8
|
+27.2%
|
|
9
|
|
STA_AKZI1State Farm |
25MM
|
New
|
9
|
+15.0%
|
|
10
|
|
State Farm Personal Price PlanState Farm |
36MM
|
New
|
10
|
+12.8%
|
|
1
|
|
Secrets of Black Barrel :15Jameson |
38MM
|
New
|
1
|
+97.8%
|
|
1
|
|
Pain Hits Fast - Rapid Release Gels - NWSL End Card :15Tylenol |
19MM
|
New
|
1
|
+0.0%
|
|
1
|
|
Decades Menu - 2016 :30Taco Bell |
42MM
|
New
|
1
|
+88.5%
|
|
2
|
|
Steak Nuggets - Foam Fingers :15Arby's |
64MM
|
New
|
2
|
+78.2%
|
|
3
|
|
New Recipe :60Burger King |
42MM
|
New
|
3
|
+72.8%
|
|
4
|
|
Bucket List ($10 Buckets) :15KFC |
24MM
|
New
|
4
|
+67.0%
|
|
5
|
|
Steak Nuggets - Silly Shapes :15Arby's |
56MM
|
New
|
5
|
+57.4%
|
|
6
|
|
Burger Delivery Robot Sabotage :30Chick-fil-A |
1MM
|
New
|
6
|
+49.3%
|
|
7
|
|
New Recipe :30Burger King |
26MM
|
New
|
7
|
+36.9%
|
|
8
|
|
McDonald's Sausage McMuffin With EggMcDonald's |
75MM
|
New
|
8
|
+5.5%
|
|
1
|
|
Compare Hotel Prices ft Jurgen Klopp :30Trivago |
19MM
|
New
|
1
|
+308.4%
|
|
2
|
|
Midnight Magic :30Disney Cruise Line |
24MM
|
New
|
2
|
+232.4%
|
|
3
|
|
Legend All Time :15Royal Caribbean Cruises |
58MM
|
New
|
3
|
+39.3%
|
|
4
|
|
IHG One RewardsIHG Hotels & Resorts |
19MM
|
New
|
4
|
+9.0%
|
|
1
|
|
A New Game Plan ft. Kevin Hart :30Verizon Wireless |
25MM
|
New
|
1
|
+129.8%
|
|
2
|
|
Get Your Verizon On ft. Keke Palmer (iPhone 18 Pro) :15Verizon Wireless |
13MM
|
New
|
2
|
+61.5%
|
|
3
|
|
Pass It On (iPhone 18 Pro Pre-Order) :30T-Mobile Wireless |
64MM
|
New
|
3
|
+40.1%
|
|
4
|
|
Jim Switched - 20 Cheeseburgers (Google Pixel 11 Pro) :15Verizon Wireless |
13MM
|
New
|
4
|
+39.7%
|
|
5
|
|
250 Reasons - Airport Lounge ft. Billy Bob Thornton (America 250) :30T-Mobile Wireless |
19MM
|
New
|
5
|
+37.9%
|
